Posted by:
Clayton Makepeace
November 20, 2009
Originally Posted On: August 4, 2008
Dear Business-Builder,
You could write faster.
Scratch that: You SHOULD write faster. Especially your first few drafts.
Because the quicker you get a solid first draft into your greedy clutches, the more time you’ll have to get to draft #21.
You know; the draft that actually makes your copy good.
Plus, as a general rule, the faster you write, the more money you make. Write twice as fast; make double the money.
Simple — right?
So are you ready to get greasy-fast?
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Posted by:
Troy White
November 19, 2009
Issue #804
Fellow Business-Builder,
The J. Peterman catalog is a masterpiece of mixing romance and storytelling, finished off with a dash of practicality and concern with the highest quality product and service possible.
Not too long ago I had written a post
about J. Peterman on my own blog.
Just this week, I got a very pleasant surprise and received an e-mail from Jonathan Sexton, Gladiator for the J. Peterman Company (or as he says, drab title Director of Marketing).
He complimented me on the article and we have agreed to do a teleseminar next week discussing J. Peterman’s success … failure … and resurgence in popularity.
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Posted by:
Daniel Levis
November 18, 2009
Issue #803
An eye-opening conversation
with publicity expert Paul Hartunian …
Dear Web Business-Builder:
If you want all the red-hot traffic your Web site can handle without paying a dime in advertising, Paul Hartunian is the man who can tell you how to do it.
Using nothing but dirt cheap faxed press releases, he’s been on Phil Donahue, Regis, Jenny Jones, all the major talk shows, CNN, thousands of radio stations, written up in Forbes and USA Today … and capitalized on those appearances to systematically drive wave after wave of pre-qualified prospects to his 40+ websites to make a fortune.
Yet amazingly, he says you don’t need any special skills, inside connections, or even anything terribly exciting to say to gain this kind of business-building exposure. AND that it works for ANY product or service you want to sell …
I challenged him on that … and got him to spill the beans on a few more secrets than I think he’d planned on revealing … Proven strategies for using this often misunderstood “advertising medium” to explode your online sales!
Check it out …
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Posted by:
Michel Fortin
November 17, 2009
Issue #802
A student, who is an upcoming copywriter, recently asked where he could find clients willing to pay higher rates for his skills.
Having built a client base through networking on Internet forums geared towards start-up business owners, he now wanted to find opportunities that would allow for upward mobility within his craft.
This is a common scenario, because local and especially start-up businesses are easy to find, and provide plenty of opportunities to practice your emerging copywriting skills.
In a previous article, I talked about three tips for aspiring copywriters. I recommend any new copywriter to follow these three tips to start building a track record and get to a level that makes them appealing to higher-paying clients.
But after your copywriting skills are developed, however, it becomes desirable if not necessary to seek out clients — better, more lucrative clients — who are established enough to pay a fair wage for your skills and, above all, your results.
Granted, making this transition to a busier, in-demand copywriter who commands higher fees requires breaking out of your comfort zone and delving into new networks to increase the likelihood of rubbing shoulders with your target market.
(As the saying goes, “If you want to become a millionaire, hang out with other millionaires.” This is true in networking as it is in developing the millionaire mindset.)
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Posted by:
Clayton Makepeace
November 16, 2009
Issue #801
OK – so you've written the best headline and lead copy ever.
Now how do you get from here to the sale without royally screwing things up?
Dear Business-Builder …
Good, nitty-gritty stuff in this issue …
We've spent a lot of time thinking about grabbing your prospects' attention with powerful headline and opening copy in past issues of THE TOTAL PACKAGE – and for good reason: In today's hyper-competitive world, making that initial "attention" sale is absolutely imperative.
If you fail to get your prospects' attention, you'll fail to deliver your benefits and offer. And if you don't deliver your offer and ask for the sale, it's pretty much a slam dunk that you won't get the sale.
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