Fellow Business-Builder,
It is an honor to be writing this one as the Total Package celebrates its 1,000th post this week.
I feel even more privileged to have you here reading my posts, and (hopefully) seeing enough value to post your comments below.
Some weeks I bomb and don’t seem to connect, other weeks, like last, I struck a chord and got your interest and comments.
This week I want to talk about the triad that each and every one of us needs to master.
Dear Web Business-Builder,
In 388 B.C., Plato urged the ruling politicians of Athens to banish all storytellers beyond the city walls, claiming they were a danger to society …
“They deal in invisible ideas,” he argued, “concealed within the emotion of art, thus influencing people without their knowing.”
Indeed, every effective story sends an emotionally charged idea out to us … essentially compelling the idea into us … so that we must believe.
When an idea comes wrapped in such an emotional charge, it becomes all the more powerful … profound … and persuasive.
Dear Business-Builder,
Well, here it is – our 1,000th issue. So today, we’re going to celebrate this milestone by giving you a quintuple shot of TTP.
See, we generally publish five kinds of issues here:
First, we deliver precisely what we’ve promised you since Day One: Our stock-in-trade is and will always be proven direct response strategies and tactics that have the power to help you produce bigger winners, more often.
Dear Business-Builder,
If, in the summer of 2005, you’d told me that some day, I would one day publish the 1,000th issue of what was then my brand-new semi-monthly e-zine, I’d have figured you for some kind of nutbag.
After all; even a high-school dropout like me knows that, at two issues per month, it would take 38 years and six months to get to 1,000 issues. No way was I going to publish this rag until I was 91!
But it’s actually happening: Tomorrow we publish issue #1,000 – and after only about five years, too!
My Secret Weapon:
The “unfair advantage” that has helped me
beat the competition into submission since 1995:
How you can have it, too …
Dear Business-Builder,
They say the ultimate in “chutzpah” is killing your parents, then asking the judge for mercy because you’re an orphan.
I know – gross. But you gotta admire people who know what they want and who’ll go to just about any lengths to get it.
Like the guy I knew who landed an airplane, unannounced at a KGB listening post at the Arctic Circle and bribed a Soviet Colonel to lend him a helicopter – just so his son could make it into The Guinness Book of World Records as the youngest person ever to visit the North Pole.
Or the infamous mercenary and publisher of Soldier of Fortune magazine I spent a day and a raucous evening with in 1980 who got himself invited to tag along on the Bay of Pigs Invasion just for grins.
Or the guy I met just last week, who sold Castro a boatload of coffee for $1.8 million – cash in advance – then told the Cuban authorities his boat had sunk on its way to Havana.
I don’t care who you are; this stuff is priceless.
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