Posted by:
Clayton Makepeace
November 28, 2005
Issue #19
45 Super Weapons To Help You
Create World-Beating Ads
In this issue:
- My 6 favorite free sources of brilliant ad-writing advice …
-
The single best way I know to get a rock-solid foundation in the art and science of writing great ads …
- 9 classic books that every businessman, marketing executive and copywriter should read every year …
- The single best way I know for copywriters, copy chiefs and entrepreneurs to produce stronger ad copy …
-
PLUS how I multiply the selling power of my ads by targeting prospects’ 29 most powerful emotions.
Dear Business-Builder,
Since we began publishing this eLetter in June, readers have sent me thousands of emails with suggestions for articles and questions about the specific issues that concern them the most.
Today, I’m going to answer the two questions I get asked most often:
- “What do you recommend I read to strengthen my ad-writing skills?” and …
- How can I better identify the emotions my prospects already have that could push response to my direct mail, Internet, print, TV and radio ads over the top?”
In a very real way, the answers to these questions are the super weapons of direct response marketing: Together, they give you an astonishingly powerful arsenal for producing world-beating ads.
Frankly, I envy you for having these amazing resources available to you. I would have sold my soul for this stuff when I was starting out. But for you, most of these power tools are free … and the rest are a screaming bargain …
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Posted by:
Clayton Makepeace
November 21, 2005
Issue #18
18 Numbers Every Direct Response Marketer
and Copywriter MUST KNOW
To Produce Bigger WINNERS More Often
and Bigger MAILINGS More Often
Dear Business-Builder,
Awww BUMMER!
You waited on pins and needles for an entire week, breathlessly anticipating my next tome on how to create ads that will make you a millionaire …
… But after reading my headline, you're just a split second away from deciding this issue isn't for you and moving on to that next email in your inbox.
You know – the one with the subject line about … what is that? I can hardly see it: "Firmer e-r-e-c-t" … OOPS! Never mind.
But please – do NOT miss this issue. If you're a business owner or marketing exec, I'll show you how I use 18 little numbers to quadruple my clients' companies in no time flat. And if you're a copywriter, knowing this stuff is essential – both to boosting your own income and to helping your clients' profits explode.
Still with me? Good. Let's get going …
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Posted by:
Clayton Makepeace
November 14, 2005
Issue #17
In this issue:
- Why the Internet will at least DOUBLE in size in the next four years …
- Why that's not necessarily a "good" thing for Web marketers …
- 3 "Waking Nightmares" stalking Internet marketers now …
- The one missing ingredient that can easily multiply the response to most Web promotions today …
- A one-second IQ test for Web marketers …
-
And much, MUCH MORE!
Dear Business-Builder,
Hiya. Hope you're doing great.
Me? Well, it's 3:45 AM on a Saturday morning and I just woke up, made my way to the office and sat down to write this issue for you.
What a guy – right?
So what would you like to talk about today?
What's that you say? "The Internet?" OK, what about it?
"… How business owners, marketing execs and copywriters could be – should be – making about ten times more money than they are now?"
Amazing how great minds think alike, isn't it? That's just what I was thinking about!
Alrighty then – here goes …
Internet gurus – especially the hypesters who want to sell you a book on "How to Make a Gazillion Bucks by Noon Tomorrow on The 'Net" – will tell you that the Web is a godsend for anyone looking to get rich quick.
They shout about how hundreds of millions of people browse the Web and read their email every day – and that thousands of them are just dying to buy the product your selling.
Well, there's no doubt that the World Wide Web is huge. According to the CIA World Factbook, 186 million Americans – roughly 63% of the U.S. population – now have Web access.
Throw in the rest of the English-speaking world – and millions more around the globe who are fluent in our language – and it's a pretty good bet that well over 300 million consumers and business people can read and respond to your English-language sales messages.
300 million prospects not enough for you?
Ok …
- If you translate your email blasts and websites into Spanish, you'll pick up about 76 million more prospects in the U.S., Mexico, Central America, South America and, of course, Spain.
- Add French, German, Russian, and Portuguese sales messages and you can talk to 116 million more future customers.
- And if you can figure out a way to make your sales messages readable to Web nerds in China and India, you'll pick up another 136 million prospective customers.
That's about 630 million prospects in all – and still, the Web is just getting warmed up …
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Posted by:
Clayton Makepeace
November 7, 2005
Issue #16
In this special interview issue …
- How a little "romance" can grab your prospects' attention and sell them your product…
- The ultimate key to advertising success in today's crowded market…
- The truth about traditional benefit-oriented selling — and how it just might be killing sales…
- The one part of every promotion that's even more important than the headline…
- What you must know about your prospects before you write a word of copy…
- A simple way you can get better, more profitable copy out of every copywriter your hire…
- The most common blunder in advertising today…
- And much, MUCH MORE!
Welcome, Business-Builder!
Several years back, I gave up freelancing to "go exclusive" with a single client. Between 1999 and 2003, we quadrupled the size of his customer files, along with his revenue and profits.
Last year, I ended that exclusive arrangement and started talking with my old clients again — and all I heard was "Arthur Johnson" this and "Arthur Johnson" that.
Seems in my absence from the freelance scene, a new guy had showed up … created a gaggle of hot new controls for Boardroom, Agora, Phillips and others … and had joined the elite ranks of our industry's "A" level writers.
I've mentioned Arthur several times before in THE TOTAL PACKAGE — particularly, his red-hot "Had Enough?" control for Dr. William Campbell Douglass. It's a textbook case on how to electrify a maturing market and get a blockbuster control when everyone else is failing.
Recently, I had the opportunity to ask Arthur about the secrets of his stellar success. His answers will be of tremendous value to anyone who writes sales copy or works with writers.
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