Posted by:
Daniel Levis
June 28, 2006
Issue WMA #4
An eye-opening conversation
with publicity expert Paul Hartunian …
Dear Web Business Builder:
If you want all the red-hot traffic your web site can handle without paying a dime in advertising, Paul Hartunian is the man who can tell you how to do it.
Using nothing but dirt cheap faxed press releases, he’s been on Phil Donahue, Regis, Jenny Jones, all the major talk shows, CNN, thousands of radio stations, written up in Forbes and USA Today … and capitalized on those appearances to systematically drive wave after wave of pre qualified prospects to his 40+ websites to make a fortune.
Yet amazingly, he says you don’t need any special skills, inside connections, or even anything terribly exciting to say to gain this kind of business building exposure. AND that it works for ANY product or service you want to sell …
I challenged him on that … and got him to spill the beans on a few more secrets that I think he’d planned on revealing … Proven strategies for using this often misunderstood “advertising medium” to explode your online sales!
Check it out …
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Posted by:
Clayton Makepeace
June 26, 2006
Issue #49
Take this issue … print it out … laminate it … tack it to the wall next to your desk …
… and before you deliver your next scrap of copy to any client or designer, USE my 37-question litmus test to spot weaknesses in your sales copy – and by eliminating them, drive your response through the roof!
Dear Business-Builder,
Wowzers. Things sure are happening fast around here!
Redhead #1 (Wendy), Redhead #2 (Julie) and the rest of The Total Package™ team have been a bunch of blurs lately – what with getting our new webhost, new database, new shopping cart, new web pages, new blog and new webinars all sorted out!
So before I hand you one of the most powerful response-boosting weapons in my arsenal – a tool I guarantee will help multiply the selling power of your online and offline promotions – let’s do a little quick housekeeping
If you value your subscription to The Total Package, here’s some very, VERY important news: Hopefully, you arrived at a squeeze page before viewing this issue, and renewed your subscription to The Total Package™. If you found this issue without seeing that page, here’s the straight skinny:
To bring you all the exciting new response-boosting and business-boosting tools we have planned for 2006, we had to change email vendors – and the new company (1ShoppingCart), requires that you renew your subscription if you want to continue receiving The Total Package™.
It only takes a second and couldn’t be simpler. If you haven’t already renewed, just click here, then provide your first name and email address – and we’ll make sure you don’t miss a single issue.
As always, your info is safe with us: We will never share your name or email addy with anyone. And of course, you can cancel your subscription any time simply by clicking the link at the end of each issue and each email we send you.
Speaking of our website – www.makepeacetotalpackage.com – lots of cool new stuff to check out:
The About Us links at the top of each issue of The Total Package take you to pages introducing our entire team and some of the reams of testimonials our wonderful readers have sent to us.
The Online Store is now open for business, and we’ll be adding many more great business-building and response-boosting tools every month from now on.
Our first-ever video is online! If you’d like to meet a few of your fellow Total Package readers and hear what they have to say about this year’s Power Marketing Summit, you’ll want to take a look. The video in 9 megs, so depending on your connection speed, it may take a minute to load, but it’s pretty cool. Just click here.
Leista and David are working overtime adding new pages and valuable new tools to our site for your moneymaking pleasure and we’ll be announcing them in coming issues.
Our inaugural Virtual Hotseat Webinar session last Wednesday was a resounding success! I spent 90 minutes critiquing and improving a ten-page sales letter for a real estate product online – while attendees listened by phone, watched on their computers and sent questions.
I demonstrated how I go about identifying a product’s practical and emotional benefits … grabbing my prospect by the eyeballs with a compelling headline and deck structure … making the copy impossible not to read … infusing the copy with credibility … and convincing prospects that not ordering would be the dumbest thing they could do.
My initial concerns about the reliability and usability of this webinar technology proved to be completely unfounded. Attendees report that logging in was a breeze and the whole thing went off without a hitch.
Afterwards, we sent a link allowing everyone to watch the entire thing again – and when the series is over, everyone will get a CD-ROM containing Flash video and audio of all five sessions.
To check out what folks are saying about this remarkable event, point your browser to: http://www.copywritersboard.com/
viewtopic.php?p=21984#21984
We’ll be doing it again this Wednesday at noon Eastern time – and each of the next three Wednesdays – so if you’re serious about boosting response and getting bigger winners more often, I strongly suggest that you click here to check it out!
Daniel Levis’ new eLetter – Web Marketing Advisor™ – is already garnering rave reviews. If you’re looking for inspired strategies and copywriting advice to ramp up the selling power of your online promotions, you should definitely take a gander!
The videos of Power Marketing Summit 2006 will be available soon! Attendees have already received their unedited DVDs and PowerPoint slides. Now, my lifelong friend Denny Koska – producer of some of the most famous infomercials ever made – is editing the final version.
Denny’s job is to marry the Summit’s 613 PowerPoint slides to the 20-hour video of my presentation. When it’s done (my guess is sometime in July), we’ll rush it to all attendees FREE, and make it available in our Online Store.
So much for the housekeeping – let’s get on with making you some MONEY …
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Posted by:
Daniel Levis
June 21, 2006
Issue WMA #3
In this article
- Two kinds of desire to look for …
- 16 core human motivations for you to tap …
- How to magnify desire, once you’ve found it …
- And more!
Dear Web Business Builder:
Ah the wants, needs, hopes, longings, yearnings, cravings, and urges of human kind. Let us corral them all up and call them "desire". The invisible force that makes web marketing, or any marketing for that matter, work.
Be not misled. It is not your job to create desire, only to channel it. As a marketer or copywriter you need only direct it … like the judo master you are … onto the product or service you're selling. You cannot create it, but you can … and must … sharpen it, giving it form and substance, and a definite goal.
Herein lies the incredible wealth building power of effective online marketing and advertising. When done with exceeding skill, it has the power to harness an economic force many times more powerful than the mere dollars spent on promotion. In the hands of a master, it can create fabulous returns of $50 or even $100 for every dollar spent.
To aspire toward this level of excellence, you must harmonize your sales message with the dominant emotions and beliefs that already exist in the minds of those people who are most easily satisfied by your offering. This is your target market.
Posted by:
Clayton Makepeace
June 19, 2006
Issue #48
- How big an opportunity is copywriting really?
- What you must read – frequently – to become a world-class copywriter or copy chief …
- The toughest job any copywriter has – and how to do it spectacularly …
- Why smart marketers are beating the bushes for great writers …
- How to convince a reluctant marketer to give you your first assignment …
- How to get paid – handsomely to make a name for yourself in this business …
- And much, MUCH MORE!
Hiya, Business-Builders!
Gorgeous Monday, isn’t it? Hopefully, you’re well rested and ready to spend the next five days taking your business to the next level!
I’m up to my eyeballs in deadlines for my Response Ink™ clients and things are changing mighty fast here at The Profit Center™, so I know it’s going to be another 100-hour marathon for me – and I can’t wait to get started!
As I’ve told you, we’re busy building The Profit Center website into a world-class tool for direct response marketers – and we’re adding new features just as fast as we can.
Last week, we unveiled The Total Package Blog to better help you connect, learn, share and grow as a marketer. I hope you use our blog to grow your knowledge base, share your ideas with others and explode your business.
Our first comment on last week’s question was from Caleb, who writes that his greatest challenge as a marketer is finding great clients – companies that understand his true worth and the impact he can have on the client’s revenues and response and be willing to pay handsomely for that asset!
So in Caleb’s honor, I’m dedicating this issue of The Total Package™ to him!
Actually, I’m going to go beyond that: This issue is the first of a three-part series dedicated to bringing young copywriters along and helping direct marketing pros find the great new copywriting help they need.
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Posted by:
Daniel Levis
June 14, 2006
Issue WMA #2
What Makes People Read Your Web Pages,
What Makes Them Want, What Makes Them Believe?
In this article
- The DNA of Online Persuasion …
- Harnessing the need to believe …
- How to borrow existing stores of trust …
- And more!
Dear Web Business Builder,
Last week we talked about the growing skepticism online, and how to challenge it with your headline. Also how to momentarily halt your web site visitors, and force them to focus on a single thought that opens their minds to reading your sales message.
And as you'll remember, this can mean deliberately not mentioning your product (or service), or even the benefits your prospect will derive from it in your headline. You are simply flagging your prospects down, and enticing them to read your sales message.
Now, it is your body copy that must do the selling. Realize that to do that, it must alter your reader’s vision of reality. You are an architect of dreams, a painter of a vivid new world, where your product or service emerges as the vehicle through which your prospects will satisfy the desire which caused them to stop and focus on your headline.
To succeed, you must expand upon the dimensions of their thinking. You must take a desire that already exists, and strengthen it, building it's intensity to a fever pitch. Your readers must see themselves in this new world you project them into, and they must feel comfortable and complimented by the thought of others watching them in it. And they must believe in both the claims you make, and their own ability to acquire the satisfaction of those claims.
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