Posted by:
Daniel Levis
September 27, 2006
Issue WMA #17
In this article:
- The Secret Structure That Forms The Bedrock of Every Successful Persuasion Attempt …
- Why Emotion Comes Before Logic …
- What Every Great “Lead” Must Do …
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And more!
Dear Business Builder,
Here we are in our 17th week of Web Marketing Advisor. The feedback so far has been phenomenal. Thank you all for sending in your encouragement.
The comments we’ve received make digging deep each week to bring you these response boosting tips, tricks, and tactics incredibly rewarding. Please keep your comments coming. And if there are any specific topics you’d like to see covered in WMA, just let me know.
Remember, between issues I’m dancing just like you … pulling out all of the stops to make each promotion better than the last. We’re in this together, and I want your business to thrive!
Today’s issue is about opening your prospect’s minds to receiving your sales argument …
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Posted by:
Clayton Makepeace
September 25, 2006
Issue #62
Dear Biddess-Builder …
By doze is ruddy.
By head hurts, by chest aches, by skull feels packed with cottod and by siduses are od fire …
… and so, to accommodate this confounded cold, this week’s issue is going to be short and sweet.
Here’s the “executive summary”: Treat your customers like gods.
I know; you’ve had it up to here with sermons on how “the customer is king”. In fact, you’re tempted to just nod your head and move on to the next e-mail in your inbox and hope I’ll write about something more novel next week.
Please don’t. Because it doesn’t matter whether you’re a business owner, marketing pro or copywriter – the stuff we’re about to talk about will be pure gold for you … IF you begin acting on it, beginning now.
The fact is, for all the head-nodding, the customer is NOT king to most companies today. He is, in reality, a mere afterthought – or worse: An inconvenience.
Sorry – but that’s worse than idiotic. It’s downright masochistic.
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Posted by:
Daniel Levis
September 20, 2006
Issue WMA #16
In this special interview issue …
- How to instantly add over 75,000 proven print ads to your swipe file written by copywriting legends Eugene Schwartz, Gary Bencivenga, Joe Sugarman, Ted Nicholas, David Ogilvy, Max Sackheim, Claude Hopkins, John Caples, Gary Halbert, Jay Abraham, John Carlton, Mel Martin, Victor Schwab, Bud Weckesser, Robert Collier, Dan Rosenthal, Christian Godefroy, Dan Kennedy, Ben Suarez, Joe Karbo, E. Haldeman-Julius, Rosser Reeves and many more …
- How to compress the authority of 3,409 subscription and research publications into any ad you write …
- How a financial writer can search every single article of every single issue of the leading financial publications from today back twenty years …
- How a health writer can search a secret storehouse stuffed with a half-million dollars of authoritative subscription publications … without leaving his or her desk …
- How you can access millions of web pages that are invisible to the search engines and dominate any market (or even the fiercest competition) with superior research and proof …
- And much, MUCH MORE!
Welcome, Web Business Builder!
Today, I’ve got a very special treat for you. I’ve interviewed Lawrence Bernstein, creator of the Ultimate Online Swipe File.
Lawrence has just put the finishing touches on a brand new release of his incredible copywriter’s research tool “The Ultimate Online Swipefile”, and the price will be going up 11:30pm (Pacific Time) September 22 to reflect all of the new videos and hundreds of new ads he’s catalogued.
For a very limited time, he’s offering the new release at the old price.
Read this revealing interview immediately if you want a screamin’ deal on the fastest, easiest way to research any product, service or market. There’s just no better way to unearth winning headlines ideas, rock solid appeals, killer implied endorsements and much more …
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Posted by:
Clayton Makepeace
September 18, 2006
Issue #61
- “Should my website use short little copy blurbs like Amazon.Com? Or do I need longer sales copy?”
- “What about that whole ‘hypnotic sales copy’ thing?”
- “What’s the best way for me to build a successful copywriting business?”
- “How can I know great copy when I see it?”
- Much more …
Dear Business-Builder,
Pssst … don’t tell anyone, but I got me a new woman – and The Redhead doesn’t mind one little bit.
In fact, she likes my new girl almost as much as I do. She even suggested I take a couple of days off to bring my new lady home to live with us!
I, of course, was out of the door like a rifle shot … and nearly broke the sound barrier on the 5 ½-hour ride to pick her up.
Her name’s “Ruby” – and she’s my brand-spanking-new 2007 Harley Davidson Screamin’ Eagle Ultra Classic Electra Glide.
Aptly named by my pal and fellow copywriter Belinda Brewster, Ruby – as in “Don’t take your love to town” – is big, brazen, voluptuous, salacious and drop-dead gorgeous. And she’s dressed to the nines with every piece of chrome the Harley Davidson factory could stick on her and the hottest ruby-red “factory-custom” paint job I’ve ever seen.
She may not look it, but Ruby was built for speed: She’s powered by a 110 cubic-inch (1800 cc) torque-monster of an engine – the largest twin-cam big-block motor Harley has ever made. One twist of the throttle and Ruby cheerfully delivers the adrenalin rush that only white-knuckle acceleration can give you.
She’s also built for unabashed comfort – the perfect scoot for an old geezer like me: Heated seat. Heated handgrips. Electronic cruise control. Electronic saddlebag and trunk locks. Integral garage-door opener. A four-speaker Harmon-Kardon stereo with AM, FM, XM, Weather Band, CB, intercom, GPS navigation, and even a plug-in for my iPod.
And get this, guys: When I get more than five feet away from her, Ruby automatically goes into security mode, locks herself up and will scream like a banshee if any other guy even thinks about flirting with her!
Gee whiz … what a gal!
So, if I seem a little ADD/HD this week, please understand: The sky is blue, the sun is shining and Ruby is seductively whispering to me … painting vivid pictures of the adventures we could be having together on a beautiful day like this one.
Nevertheless, here I am – slaving away over a hot keyboard, committed to doing my darndest to help you get bigger winners more often …
But considering my frame of mind, it would probably be a mistake to try to focus on a long article with a single theme. I’m thinking it would be smarter to jump around some: Answer a few of the questions you’ve been asking me most often through The Total Package™’s feedback box and on my blog – like …
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Posted by:
Daniel Levis
September 13, 2006
Issue WMA #15
In this special interview issue …
- Why the Internet is THE “ultimate” direct response medium …
- How offline businesses can grow their sales by 20% … 50% …100% and more with simple Internet basics that even a computer dunce can apply …
- How to tell if your online business idea is viable – or dead in the water – BEFORE investing your valuable time and hard earned money …
- How direct response copywriters can cash in on the current Internet video boom …
- How Gene Schwartz would use online video if he were alive today …
- The surprising “hidden”, and often overlooked cost of e-mail as a marketing medium …
- Why NOT having an existing offline business can actually be an advantage online …
- How to go from Internet marketing newbie to PRO in 30 days FLAT!
- And much, MUCH MORE!
Welcome, Web Business-Builder!
Back in the early nineties, Ken McCarthy’s net head friends laughed when he told them people would actually buy things online. Undeterred, he took his direct marketing smarts into the techno-wilderness anyway, and blazed a trail for all to follow…
Today, more than 15 years later, his System Seminar is like the web marketing Mecca …
Every year, six, seven, and even some eight figures-a-year online marketing pros and the newly converted alike gather there to be enlightened and kept abreast of the latest trends and opportunities for systematizing their businesses, and maximizing their online profits.
Ken’s students read like a Who’s Who of Internet marketing: Yanik Silver, Alex Mandossian, Matt Furey, Perry Marshall, Dave Dee, Tom Antion, Martin Wales, John Reese, Mike Stewart, Alexandria Brown and countless other now big names in the online info-marketing world are grads of his programs.
If you’re serious about finding the shortest possible route to mastering the simple, yet often misunderstood fundamentals of Internet marketing, and taking your career or business to the next level … then read this important interview carefully … Ken doesn’t give many interviews and he really let loose in this one!
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