Posted by:
Daniel Levis
November 29, 2006
Issue WMA #26
- A case study in stupidity …
- 8 more deadly banner advertising sins, and how to avoid them …
- A 3-step plan for getting clicks that actually make you money …
- And more!
Dear Web Business Builder,
Butt-stupid image advertising and the sharks in suits from Madison Ave. are obviously alive and well … and now living on the Net!
How do I know? Take this bone headed, money flushing, useless-as-a-tit-on-a-bull banner ad for Buick that’s no doubt sucking the last vestiges of shareholder value from the rotting carcass of a company that was once the proud backbone of the American economy …
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Posted by:
Clayton Makepeace
November 27, 2006
Issue #71
- Three Steps to Creativity
- Three Classes of Successful Headlines
- Five Rules for Writing Great Headlines
- The Three Kinds of Copy to Avoid
- The 14 Most Effective Sales Appeals
- 9 Ways to Increase the Selling Power of Your Copy
- 34 Ways to Write a Headline
- And MORE!
Dear Business-Builder,
In 1926, the Twenties were Roaring … Claude Hopkins’ masterwork on copywriting – Scientific Advertising – was the three-year-old bible for copywriters everywhere … and a raw young copy cub sat down to write an ad for The U.S. School of Music …
The 26-year-old copywriter’s name was John Caples and to this day, his headline for that ad, “They Laughed When I sat Down At the Piano But When I Started to Play!~” is considered by most to be the Stairway to Heaven of the copywriting world.
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Posted by:
Daniel Levis
November 22, 2006
Issue WMA #25
In this special interview issue:
- How to profit handsomely from the sale of valuable reports and databases sourced from a virtually limitless treasure chest published each year by the U.S. government and available to you FREE …
- How to easily obtain the rights to sell literally thousands of precious books and courses of instruction (virtually any subject you can imagine) online for FREE …
- How to build a massive opt in e-mail list by giving away priceless information people desperately want and need but that costs you nothing to acquire …
- How an eccentric copywriting genius from Florida used these secrets to stuff his mailbox full of checks while fishing in the Catskills …
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And much more!
Dear Web Business Builder,
Last week hundreds of smart Web Marketing Advisor subscribers downloaded a free e-book called “As a Man Thinketh” …
The book sells for $3.50 on Amazon, but don’t let that fool you. It is incredibly valuable to anyone ready to unlock its secret. If you missed your free copy, you can pick it up here.
Here’s another remarkable thing about that book. Anyone is perfectly entitled to sell it and keep all of the profits, or give it away, as I did, and there’s nothing Amazon, the original publisher, or anyone else can do about it.
What’s more, there’s nothing to stop anyone from repackaging and adding value to it and selling the result for a pretty penny. If you visit Amazon right now you’ll see someone has made an audio CD out of “As a Man Thinketh” and is selling that for $19.99. I know of one man (you’ll read about him in a minute) who took a similar book and turned it into a home study course that he sells for $347 online!
It’s perfectly legal, and actually encouraged by Uncle Sam, but hardly anyone knows about this. And those that do will hate me for revealing it, especially here, in front of some of the savviest marketers on the planet.
Well tough beans. You deserve the truth, and to give it to you, I’ve invited my good friend and Public Domain content expert Yanik Silver to spill the beans.
Listen up, because this is cool stuff…
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Posted by:
Clayton Makepeace
November 20, 2006
Issue #70
Dear Business-Builder,
I tell folks I live so far up in the boonies, my Zip code is E-I-E-I-O.
We’re in North Carolina, which was named in honor of England’s King Charles I … about 30 miles west of Asheville, which was named in honor of Governor Samuel Ashe. Asheville is located on the beautiful, curvaceous French Broad river, which I’m pretty sure was named in honor of Brigitte Bardot.
When you think of our hometown, think “Mayberry.” This is the very heart of Appalachia: The land of mountains and moonshine … Bluegrass and the Blue Ridge Parkway … black bears, Baptists and Bubbas.
And when I say “Bubbas” I mean guys with hearts of gold and the reddest red necks anywhere. When rednecks in Georgia, Alabama and Mississippi tell redneck jokes, they’re talking about North Carolina rednecks.
When we first moved here, my #1 problem was making friends among the locals. The Bubbas and Bubbettes were surprisingly standoffish.
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Posted by:
Daniel Levis
November 15, 2006
Issue WMA #24
In this issue:
- Why some people almost always make money online …
- The sad truth that may be holding you back …
- The astonishing secret to harnessing the awesome mental magic that lies latent within your own mind …
- And more!
Dear Web Business Builder,
Some days writing web copy is like a 5,000 piece jigsaw puzzle, all sky. Other days it’s easy as pie. Here’s a strange fact for you that may explain why …
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