Posted by:
Daniel Levis
December 27, 2006
Issue WMA #30
In this week’s article:
- Why who you are speaks so loud your prospects can’t hear a word that you’re saying …
- Three common mindsets that neuter your copy, and kill your response …
- Why you can’t hide your opinion of the product you’re selling …
- The two ways your prospects think about their money …
- Reduction To The Ridiculous: How to trivialize the cost of your product …
- And more!
Dear Web Business Builder,
For the better part of my life I’ve been selling. Selling face-to-face, nose-to-nose, and belly-to-belly with prospects and customers as a sales rep … selling other sales reps on their own abilities as their manager and mentor, … and now, selling in print and on the Internet.
My experience in those early days in the trenches as a sales rep and manager taught me a valuable lesson that’s made me a bundle as a copywriter and web marketer.
And that lesson is: Selling success is 80% attitude, and 20% aptitude. Sure you need skills, there’s no question. They all add up. But it’s your attitude about your work that multiplies your performance.
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Posted by:
Daniel Levis
December 20, 2006
Issue WMA #29
OK, so you probably know the guy on the left has a bag of copywriting tricks so deep you could fall in and suffocate… but what in the heck’s honest Abe doing in the picture?
Glad you asked …
As you may or may not know, Lincoln was one hell of a writer.
In fact, he wrote one of the most famous and revered pieces of “copy” of all time: The Gettysburg Address.
For a few moments, let’s imagine it’s November 19th 1863 …
The weather is cool. There are clouds in the sky. Around noon, we arrive at the scene of the great Gettysburg battlefield to dedicate a cemetery. And to honor the dead …
And to honor the dead …
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Posted by:
Carline Anglade-Cole
December 18, 2006
Issue #74
Ok, I admit it.
I didn’t want a dog.
But despite my kicking and screaming, my husband brought home a 6 week old puppy – a Bull Mastiff at that.
For the first day, I tried to ignore the dog, hoping he would go away … but when that ball of black fur nuzzled up to me and nibbled at my toes, well, doggonit, I just fell in luv wit da puppay!
Naming him wasn’t difficult – when we looked at the size of his head, the entire family agreed – “Jaws” – is the perfect name.
Jaws was 11 pounds when we got him and was putting on about 10 pounds a month. And if he inherited his father’s genes, he would be well over 120 pounds by his first birthday. Knowing that made me a little nervous.
Since Jaws was now my morning exercise buddy, I knew I had to learn to control him. So, I consulted (i.e. watched on T.V.) the only expert I knew in the animal world – Cesar Millan – a.k.a The Dog Whisperer.
I taped all his shows and every night, I watched 2 … 3 … even 4 episodes with notebook and pen in hand – taking copious notes.
Cesar made it perfectly clear: he doesn’t teach dog training, he uses dog psychology. His 3-step method is very simple:
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Posted by:
Daniel Levis
December 13, 2006
Issue WMA #28
In this article:
- Why the average website visit lasts all of 8 seconds …
- An often overlooked distinction between online and offline messaging dynamics …
- Death of the “short copy/long copy” debate …
- The biggest campaign planning mistake even experienced marketing people make every single day …
- And more!
Dear Business Builder,
I read somewhere that selling online is like selling to someone suffering from Attention Deficit Hyperactivity Disorder. That’s a great analogy. The average web surfer …
- Often does not give close attention to details
- Has difficulty remaining attentive to a given task
- Frequently ignores instructions
- Avoids doing things that require mental effort
- Is easily distracted
- Often fidgets with hands
- Feels restless
- Is "on the go", acts as if "driven by a motor"
- Often acts impulsively
Is it any wonder the average website visit lasts all of 8 seconds?
The attention deficit crisis is, of course, nothing new. Advertisers have been battling it for 150 years, but online we face new and unique challenges …
There is no such thing as the full-page display ad online, where you compete directly for random eyeballs with other ads and editorial content in an attempt to tell a detailed sales story. There’s no such thing as the magalog or tabloid or sales letter that you foist on highly targeted prospects in one big bang.
If someone arrives on your website it’s because they’ve been sold on the idea of taking a chance on visiting there. In their quest for information or entertainment, they clicked on a link because the text around that link compelled them to do so.
This is an important and largely overlooked distinction. On first blush, it would seem to make your landing page’s job of grabbing that person’s attention and converting it to interest easier. But that’s clearly not the case. What’s up?
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Posted by:
Clayton Makepeace
December 11, 2006
Issue #73
The Most Powerful Benefits
Any Product Ever Offers …
… And How Including Them
In Your Next Promotion
Can Skyrocket Your Response
Dear Business Builder,
I’ve got a HUGE announcement for you this week:
The planning for my 2007 Power Marketing Summit is COMPLETE!
You probably heard how spectacular last year’s event was (and if you were there, you know) …
-
How attendees picked up response-boosting techniques worth a king’s ransom …
-
How copywriters found new clients and how marketers found writers capable of making them millions …
-
How everyone received thousands of dollars in response-rocketing gifts …
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How 100% of our time was spent giving away proven response-exploding techniques and that nothing – I repeat: NOTHING – was pitched from the podium …
-
And, of course, how The Redhead “overdelivered” the best organization, the finest foods, and the best networking opportunities imaginable …
… Well let me tell you: Power Marketing Summit 2007 is going to do even more for you – and I just put the finishing touches on our brand-new landing page!
IMPORTANT: My Power Marketing Summit is quickly earning a reputation as being THE ULTIMATE marketing event of the year … it’s less than four months away … only 150 seats are available … there are less than 40 seats at some key events … and reservations are being awarded on a first-come, first-served basis ONLY.
So if you’re looking for a way to make 2007 your most profitable year ever, be sure to check it out NOW!
Go ahead – I’ll wait …
OK – now that you’ve made sure you won’t miss the ultimate marketing event of 2007, let’s get down to binness …
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