Yearly Archives: 2006

Clayton Makepeace’s
Power Marketing Summit
PLUS The Three Most
Valuable Lessons
I Have Ever Learned

Dear Subscribers,

Sometimes, words fail even an old copy dog like me …

It’s been a little over two weeks since our first Power Marketing Summit ended and my mind is still reeling … Continue reading

Posted in Archives | Leave a comment

A Conversation with the Legendary Copywriter Gary Bencivenga Part I

In this special interview issue …

Welcome, Business-Builder!

If the thought of an extended interview with Gary Bencivenga doesn’t already have you quivering with anticipation, you are obviously in desperate need … Continue reading

Posted in Archives | 8 Comments

25 Million Small Businesses
Eager to Grow …
1,000 Serious Copywriters …
YOU Do the Math!
(And other snippets
from the Cutting Room floor)

Dear Investor,

Happy birthday to me … happy birthday to me…

Since Thursday’s my b’day, I’m giving myself permission to write kind of a different issue this week. Instead of droning on for pages … Continue reading

Posted in Archives | Leave a comment

The Art of the Irresistible Offer

Simple Secrets for Boosting Response 20%, 30% or even more … Eight Essential Components Every Great Offer Shares … … And MORE!

Happy Monday, Business-Builder…

Here's to making the next five days the most creative, productive … Continue reading

Posted in Archives | Leave a comment

You Ask I Answer Part One

The Questions About Copywriting I Get Asked Most Often … How to Ramp Up Your Productivity and Creativity … And much, MUCH MORE!

Dear Business-Builder,

Many years ago – in 1983 or ’84 as I remember, I met … Continue reading

Posted in Archives | 1 Comment