Posted by:
Daniel Levis
January 10, 2007
Issue WMA #32
In this article:
- The new psychology of instant gratification… how to hook a whole new breed of online junkies …
- Why the Internet offers an entirely new paradigm of persuasion …
- New scientific discoveries on the workings of the human brain …
- The power of guided imagery to stimulate the emotions and sublimate the rational mind …
- Why copy momentum, rhythm, and precision are so critical to cementing the sale …
- And more!
Dear Web Business Builder,
If there’s one thing that truly sets the Internet apart as an advertising medium, it’s the ease of response, and speed of fulfillment…
At the click of a mouse, your prospect can now commit to a purchase, or take some other action to advance the sales cycle. And if the object of his desire is a downloadable information product, he can go ahead and make that purchase and begin benefiting from it in minutes.
The marketing implications are enormous.
Why? Because more than ever before, we have an opportunity to deliver what our customers want most: Instant Gratification!
Not only that, we have an unparalleled vehicle for targeting the impulse buy. Let’s break this down to its bedrock …
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Posted by:
Clayton Makepeace
January 8, 2007
Issue #76
Three ways to unleash the hair-on-fire entrepreneur inside you:
- Why the $3 million a year us top copywriters can make is really just chump change …
- How the world’s second-best business could make you a bloody fortune …
- The single most profitable way you could spend an hour this week …
- And much, MUCH MORE!
Dear Business-Builder,
In Joe VS. The Volcano – one of my all-time favorite movies – a character says something I’ve never forgotten. It goes something like this …
“Nearly everyone on Earth sleepwalks through their lives.
“The handful of folks who are truly awake live in a state of perpetual amazement and wonder.”
Actually the truth is, most of us do both. We sleepwalk through most of every day – automatically performing mundane daily tasks … digging the ruts in which we live our lives … and fighting it out day-to-day in those self-made trenches …
And every once-in-a-while – usually at key turning points of the year or in our lives — we take a few moments to examine where we are, how far we’ve come and where we might want to go next.
Call it “Periodic Introspection.” And since this is the beginning of a brand-new year – one of those “turning points” I just mentioned – what better time to step back and take stock?
See, I’m a big believer in multiple streams of income – of NOT keeping all my eggs in one basket.
My agency, Response Ink has multiple clients, each paying us a percentage of sales in return for the marketing strategy, copy, media and design work we do for them. Each client represents a separate stream of income for us, so after spending most of 2006 staffing up, we’re considering adding maybe one new “stream” in the year ahead.
Then, of course, there’s The Total Package – but it is definitely NOT a stream of income for us, yet.
I founded this e-letter back in 2005 as a way to give back to the industry that’s been so good to me – to help the next generation of copywriters, designers and marketers along. Every dollar you spend with us is re-invested to keep The Total Package coming, to develop even more helpful products for you, and to invite more folks to join us. But someday – probably in my dotage – I’m hoping it’ll be an income stream I can count on.
So now, as I take time for my “periodic introspection” at the beginning of 2007, I’m thinking hard about what other streams of income I want to add in the year ahead – and I’m hoping my ruminations could be a source of inspiration for you …
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Posted by:
Daniel Levis
January 3, 2007
Issue WMA #31
In this week’s article:
- Two common split testing mistakes that could be costing you money …
- How a case of mistaken identity (champion or challenger?) could touch off a not-so-funny comedy of errors in your business …
- Why so many online marketers have statistical validity all wrong… and a secret link to a tool that will tell you the truth …
- And more!
Dear Web Business Builder,
Online, testing and tracking is relatively easy. There is no shortage of tools that will let you scientifically compare the effectiveness of various web pages, pay per click ads, e-zine messages etc.
But there’s a myth out there that says tracking and testing on the Internet is going to tell you with unerring accuracy how to plan your campaigns and meet your revenue targets …
You hear wild stories of tiny tweaks that made huge differences in results for online marketers who took the time to test various headlines, or even such seemingly trivial things as different fonts and backgrounds.
You hear about how small incremental improvements over time add up to huge increases in profitability.
I don’t doubt any of these things are possible – however – I know for a fact that plenty of folks who run these tests are just plain wasting their time.
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Posted by:
Clayton Makepeace
January 1, 2007
Issue #75
In this issue:
- How to create B2B promotions that blow the competition AWAY!
- 7 Key differences between B2C and B2B sales copy …
- Where to find responsive B2B e-mail lists …
- What business buyers REALLY want – and how offering it to them can drive your response through the roof …
- How to use dominant emotion copy to rocket your B2B response …
- The two Gatekeepers who get paid to trash your sales message before your prospect sees it – and how to outwit them …
- How to build a six-figure B2B copywriting business … find clients … structure your fees … and more …
- A multi-million-dollar idea that could make YOU obscenely rich in 2007 …
- And Much, MUCH MORE!
Happy New Year, Business-Builder!
OK … so now that we got all THAT holiday partying out of our systems, it’s time to decide what we’re going to make of 2007.
My #1 New Year’s resolution is to try as many new things as possible in the year ahead – and I’m starting right now – by doing two things I’ve never done before:
New Thing #1: Although Bob Bly has interviewed me many times before, I’ve never had the chance to hold his feet to the fire … and that’s precisely what this issue is all about!
See, a couple of weeks ago, Steve Harris – one of our most loyal readers and EasyWriters Marketing Club Members – dropped me a line. “Please, please, please,” Steve begged, “write something on business to business copywriting.”
“Hmmm,” I says to myself, “I haven’t really written any B2B copy in a couple of decades. So what’s the best way to help good old Steve out?”
That’s when the name “Robert W. Bly” sprang to mind. Now, you may know Bob Bly as the best-selling author of about a bazillion books on marketing including The Copywriter’s Handbook, which has been highly praised by David Ogilvy. Or, you may have heard that Bob is a solid six-figure copywriter who I’ve frequently hired to work with me on promotions for my health and financial clients. Or that Mr. Bly is a featured speaker at my Power Marketing Summit 2007.
What you may not know is that Bob is also one of the few acknowledged masters of B2B copywriting – with 25 years of successful promotions for IBM, Intuit, Swissbank, Nortel Networks, Praxair, and a lot of others under his belt.
So if B2B’s your bag, this issue should be a gold mine for you.
New Thing #2: Normally, when we do an interview issue, I simply call the victim, record the call, have my assistant Tanya create a transcription of the call and edit the transcript for publication in The Total Package.
But I figure some of you guys would just as soon have the actual unedited recording of the call … so welcome to the first AUDIO issue of The Total Package!
How you use this issue is up to you. You can continue reading online … you can print this issue for later reference … or, you can click here to download the MP3 version of this interview and listen to it on your computer or your MP3 player any time!
Ready? Here goes …
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