Posted by:
Daniel Levis
February 7, 2007
Issue WMA #36
The Internet is a battlefield. Hiding behind every link is an explosion of sales hype. Your prospects are shell-shocked. Here’s what to do …
In this issue:
-
How to gain “welcome guest” status in a world of “annoying online pests”…
- Why “true” reciprocity is “truly” irresistible…
- Four savage advertorial response rate killers…
- And much more!
Dear Web Business Builder,
One of the most pervasive problems on the Internet these days for us marketers is the extreme sales resistance that exists.
Not that sales resistance is anything new. People are conditioned to tune out commercialism of any kind wherever they see it, but online, it’s even worse.
That’s why the advertorial is such an important element in your marketing and copywriting arsenal. The advertorial concept will never go out of style because it leverages a universal social standard that’s burned deep into your prospect’s brains. So deep in fact, it makes an effective advertorial appeal almost irresistible.
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Posted by:
Carline Anglade-Cole
February 5, 2007
Issue #80
My mentor Clayton Makepeace launched a health revolution in a weekend.
That’s how long it took him to write the blockbuster “Give Me 90 Days” promotion for a newsletter called Health & Healing.
So why does it take me 6 to 8 weeks to write a health promotion?
In 2006, I decided to scrutinize my writing style and gave myself a huge challenge: Cut my writing time in half without sacrificing quality and profitability of my work.
How’d I do? Not only did I achieve my goal, I BEAT IT in spades!
On average, I write six direct mail packages a year. These are mostly 24 page magalogs/tabloids. I also complete a few other smaller projects – inserts, renewal programs, etc …
My success rate is around 66% – 4 out of 6 packages will work.
In 2006, I wrote 14 magalogs/tabloids, provided copy for a new website launch, wrote several inserts, calendars, other small projects and copychiefed a half dozen junior copywriters on other projects . The results?
I wrote six of the tabloid packages in less than 3 weeks – one package launch took me just 10 days! (Watch out Clayton, I’m moving in on your record!) Plus …
I more than DOUBLED my copywriting income and my success rate shot up to 86%!
In other words, I’m getting 20% more royalty income from 6 additional packages!
I’m not telling you this just to brag (well, maybe just a little bit) – I want you to know that the secret to my success isn’t rocket science. You too can put a few of these little tricks to work – and you’ll see your copywriting income SKYROCKET in 2007 …
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