Posted by:
John Newtson
November 24, 2007
Issue #290
See how legendary copywriters
write their sales letters
Dear Business Builder,
If you haven’t gotten over there, I’ve been posting fully scanned magalogs, space ads and direct mail at our Direct Response Marketing Forum.
It’s stuff from top copywriters, stuff I’ve gotten in the mail or found in magazines.
It’s a goldmine, really.
Because you get to see how the best in the business convince people to respond to an offer.
And I want to make sure you’re adding this stuff to your collection. Because these are some of the most valuable learning tools a copywriter or marketer can get his hands on.
Let’s start off with a bang …
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Posted by:
Julie McManus
November 23, 2007
Issue #289
Dear Business Builder,
Happy Black Friday … the day after Thanksgiving. Over the holiday, I was chatting with a friend about growing up with over-protective parents. She was telling me a story of when she was in her early twenties and looking for her first real job out of college, her father (a banker at the time) would run a Dunn and Bradstreet report on every prospective employer she was interested in. She’d come home all excited about this or that opportunity and her father would sit her down and say “well sweetie, look at this … I don’t think this is a good company for you … they just filed for bankruptcy (or whatever the case may be) and I don’t trust the CEO” … ultimately bursting her bubble. And so it went … her father finding a flaw with every potential employer.
I casually mentioned to her, “Thank goodness he didn’t have Google.” If he had access to Google in the mid 80s, I suspect she wouldn’t have had a job or a boyfriend!
With the advent of Google, social networking, blogs and the ease of publishing a website, we have the opportunity to leave footprints all over the web. And because of that, my conversation with my friend got me to thinking about quite a few different news stories I’ve read in recent weeks.
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Posted by:
Clayton Makepeace
November 22, 2007
Issue #288
“Thanksgiving dinners take eighteen hours to prepare.
They are consumed in twelve minutes.
Half-time takes twelve minutes.
This is not coincidence.”
– Erma Bombeck
There’s a holiday tradition in many homes across America. You may have experienced it yourself.
You sit around a table that’s literally sagging with a mouth-watering feast, but – before you can touch one crumb of food – you have to say something you’re thankful for first.
Well, that’s what we’re going to do today. The contributing editors of The Total Package and an assortment of staff want to sit down with YOU around this virtual “table” and share what we’re thankful for.
You just might be surprised at what we say …
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Posted by:
Troy White
November 20, 2007
Issue #286
In this issue:
-
College Pro Painters … and their formula for repeatable success …
-
6 kick-butt techniques that gave me an advantage over every single one of my competitors – in a VERY competitive market …
-
The big ah-ha moment for a starving college student who needed clients in order to eat …
- And Much More!
Fellow business builder,
Cold Calling Mania … and my invaluable College Pro Experience
Wayyyy back in High School I started painting houses for some side income. It was easy work – and the guy I was painting for paid me quite well, for the time. Don owned around 30 properties in Calgary, where I live … and my job was to go from property to property after school and on weekends to spruce them up with a coat of paint.
At the time, it was great. Out in the sun all day … making good coin … and no one watching over me. (Don usually showed up at the start of the job then the end of it, with instructions for the next one.)
Little did I know that this little “side job” would turn into my first solid entrepreneurial experience …
… And one of the BEST sales lessons
I ever had the privilege to learn.
After painting houses for the year after graduation, and learning that being a painter wasn’t my lifetime aspiration … I decided school wasn’t all that bad.
So I squeaked in to the University of Calgary Bachelor of Commerce program with the dismal grades I had back then – I wouldn’t have a chance these days … probably would have given the admissions staff a good laugh though if I did apply with my 49% in Physics and my 52% in English. (I excelled in Mechanics though, another aspiration I had when I was young – think I had a 89% or something like that in Mechanics – about the minimum overall grade you need now to get into school.)
During my University days, in between parties, I found myself actually needing to eat (something other than barley). So off I went in search of a job – ugly jobs too.
Then I heard about this company
called College Pro Painters.
Painting – I know how to do that! Off I went to their office to see what this was all about. There I met with the general manager to see what they had to offer me.
OWN A FRANCHISE?
I wasn’t thinking along those lines at first – but my dreams of mega riches from my new franchise glittered in my eyes – so I signed up and became a College Pro Painters Franchise Owner.
It was the smartest thing I had ever done!
Fortunately, I didn’t need to learn much about painting – they even asked me to teach their new painters how to paint properly.
But I did need to learn more about management and door-to-door sales.
One of the ways we got painting contracts was door knocking. Selling $2,000+ paint jobs by knocking on people’s doors … what a new world I had opened up!
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Posted by:
Clayton Makepeace
November 19, 2007
Issue #285
Dear Business-Builder,
You’d think I’d be a pretty happy guy …
After two years of doing our darndest to make sure The Total Package really does help you get bigger winners more often, we have received more than 1,500 testimonials from subscribers and customers saying …
- The quality of TTP is stellar – the best in the business by far.
- Our products are the most effective of their kind and are priced well below what others charge for lesser quality.
Plus …
- We’ve built a world-class archive containing more than 280 helpful articles on marketing strategy, copywriting, media selection, business management and much more.
- We have a year’s worth of our EasyWriters Marketing Club’s benefits in our archive:
- Twelve timeless 20-page print newsletters …
- Twelve 60-minute audio interviews on CD …
- Twelve videos of our live one-hour webinars …
- The best-known and most respected names in our space admire us and are eager to work with us.
- Every forum and blog in our space has hundreds of references to us and our products – and every single one of them I’ve seen is beyond positive.
You’d think I’d be satisfied. But you know what? I’m not satisfied. In fact, I’ve been more than a little frustrated that we’re not growing five or ten times faster than we are.
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