Posted by:
Clayton Makepeace
December 31, 2007
Issue #321
Here’s your THIRD holiday gift
… to start your New Year off with a bang!
Dear Business Builder,
It’s New Year’s Eve day, and Clayton is taking a much-needed break.
But that doesn’t mean he isn’t thinking about you. In fact, he told me to give you a special gift to get your New Year off to a revenue-rocketing start.
It’s a recording of one of our most popular webinars – a "masters" class that Clayton taught with Bob Bly on creating …
Red-Hot Headlines that
Double Your Response
Until now, this webinar has only been seen by members of Clayton’s EasyWriters Marketing Club and few select others who attended by special invitation. It brought rave reviews all around.
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Posted by:
David Dittman
December 29, 2007
Issue #320
Welcome back for the second part of our Infrastructure talk.
Alright, last issue we discussed a very popular problem facing most businesses these days: “How do I create an IT infrastructure without breaking the bank?”
We discussed a scenario that involved a company that doesn’t have a brick and mortar building, but instead works mainly with consultants and off-site employees.
In the end I showed how a person could have a fully functional shopping cart, plus an IT infrastructure that would rival any large company, complete with remote computer access and conference calling, for less than $3000 a year or about $250 a month.
Well, this will work for most business owners that are essentially a one-man-show. But what happens when you have employees and a building?
Today I’m going to discuss that exact scenario.
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Posted by:
Julie McManus
December 28, 2007
Issue #319
Dear Business Builder,
Happy Friday! I hope you’ve had a fantastic holiday so far. And, I hope it’s brought you everything you’ve hoped for … special gifts, family togetherness, much needed downtime, an opportunity to help someone less fortunate or perhaps the sheer magic of time spent with awestruck children.
Here we are yet again at a time of new beginnings. 2008 is upon us and it’s time to trot out our New Years resolutions. For many years, I boycotted resolution making altogether … realizing that come early March they’d be dropped in a final fit of defeat. Especially since my resolutions always seemed to comprise the old standards – lose that extra 15 pounds and start a regular schedule of exercise. Perhaps I dropped them because it finally dawned on me I’m not built for strenuous exercise and I have an unnatural obsession with Double Chocolate Fudge Brownie Ice Cream.
But, over the last few years I’ve picked up the resolutions again. Only this time around, I’m not the young critic I used to be. Instead of the resolutions that speak to my negative self image, I set attainable goals that speak to my overall well-being and professional success.
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Posted by:
Doug D'Anna
December 27, 2007
Issue #318
If there is one word that you should keep in the back of your mind as you develop your sales copy, this is it.
It’s a long word, to be sure. And you will seldom ever use it. Yet, this one word is not only key to your copywriting success but to the success of every direct mail piece that you write.
In fact, I would venture to say this word has been my guiding star throughout my copywriting career. The ultimate force that has taken me from $0 to more than $500,000 in annual income.
Today, I want this to be your guiding star as well.
What, exactly, is this word?
Let me spell it for you now: R E L A T I O N S H I P.
That’s right. Relationship.
The reason should be obvious not just when you’re writing copy but in virtually every area of your life.
From this day forward, don’t think of yourself as a copywriter – you would be better served to think of yourself as a people-writer. We don’t write copy, really. We write to people. Real people. People like you. People like me.
Of course, you will not go far if you think of yourself as only a people-writer.
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Posted by:
Daniel Levis
December 26, 2007
Issue #317
And how a counter-intuitive shift in thinking
could have them riding high on a bloated
cash cow of profits!
In this issue:
- An adventure tour of service seller websites …
- Rapid and massive change, threat or opportunity?
- How savvy service sellers can manufacture instant street-cred out the wazoo … easily command ultra high-end fees … and laugh in the face of cutthroat, price chopping competitors …
- Plus more!
Dear Web Business Builder,
Recently, I was invited to speak to a group of voice-over artists about how my 5R web conversion system could be used to improve the sales effectiveness of their websites.
In case you’re not familiar with 5R, it’s my proprietary construct for creating compelling web copy from scratch, and trouble shooting existing copy that’s falling flat. 5R stands for the right person, communicating the right message, to the right audience, at the right time, and in the right way.
I share this with you because what I have to say to voice-over artists sounds a lot like what I have to say to any service business. Many of you are service professionals, and many of you have them as customers, so you should find this interesting …
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