Posted by:
Daniel Levis
December 19, 2007
Issue #311
These Split Test Results Reveal The Answer …
In this issue:
- To squeeze or not to squeeze, that is the question …
- Why so many marketers can’t get squeeze page campaigns to work …
- Integrated systems or BOB? Pick your poison wisely …
- And more!
Dear Web Business Builder,
Are squeeze pages dead? Are they now a roadblock to the sale, preventing potential buyers from even seeing your sales message in today’s brave new Web 2.0 world?
Recently, I decided to have some fun testing these common theories to see if they could be true. And in this week’s Web Marketing Advisor I’m sharing the results.
Here’s what I tested.
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Posted by:
Troy White
December 18, 2007
Issue #310
In this issue:
-
6 HOT new trends that will make you more money in 2008 …
-
3 simple questions to ask yourself every single time you try and fit a trend into your business …
-
Actual examples and case studies of million dollar success stories from around the world – ones that you can easily modify to suit your business …
- One big thing that your customers will pay ANYTHING for …
- And Much More!
Fellow business builder,
I love to watch trends.
It helps find exciting new ways to sell products and services, and it can laser focus your marketing efforts for launching into untapped niches.
For 2008, I am launching a number of niched products and services, and I am highly encouraging my clients and coaching students to do the same.
Why is this important to you?
Well, you have been a devoted reader of The Total Package for some time now … and you have seen the immense value all the editors give to help you grow your business.
All those tools, tips, techniques and formulas – targeted at the right group of prospects and you can capture the lion’s share of any area you choose to divert your efforts on.
So, I have put together a number of the hottest trends that you can target through your offerings.
Before we get into the actual trends, you need to first think through these questions to make sure you get the most out of this information.
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Posted by:
Clayton Makepeace
December 17, 2007
Issue #309
Dear Business Builder,
I have an extra special issue for you today – you are gonna LOVE this …
It’s a 20-page issue of our Screaming Eagle newsletter – a comprehensive tutorial on how to master one of the most crucial skills any copywriter (or copychief) could possibly develop:
The art and science of writing
bullet and fascination copy!
In this highly acclaimed issue – until now, seen ONLY by members of my EasyWriters Marketing Club – Tony Flores leads you through the process of creating these little one-paragraph wonders that catch the eye, promote readership, billboard your most compelling benefits and drive readership rates and response through the roof!
Plus, in our companion issue – The Ride-Along – Tony actually shows you these techniques in action with swipes from some of the hottest copywriters alive today!
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Posted by:
David Dittman
December 15, 2007
Issue #308
Welcome to another Saturday Edition!
It’s time we sit down and discuss a few things.
It’s a long awaited talk that your parents probably never gave you but SHOULD have!
It’s about the birds, the bees and most importantly your IT department.
I probably shouldn’t even be telling you this. (I can almost hear Bill Gates and the consortium of IT dorks cringing at the content of this document.)
I’m hoping that after reading this Clayton doesn’t give me the Axe …
Well, enough is enough, PEOPLE your IT department is lying is to you.
It is not that hard! IT ain’t Rocket Surgery!
Before Clayton rescued me from the clutches of computer consulting, I was often asked to do a seemingly impossible thing.
Here is the standard conversation that is asked of all consultants when it comes time to discuss the building of your IT infrastructure:
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Posted by:
Julie McManus
December 14, 2007
Issue #307
Dear Business Builder,
You’ve spent months developing your new web marketing campaign. The copy’s been written, reviewed, perfected and proofed. The offer is perfect. The landing pages designed, tweaked, re-tweaked (and if you’re like me) tweaked some more … you’re convinced they can’t miss. The whole promotion is programmed and ready to go … the shopping carts are setup … the thank you and confirmation pages stand at the ready. The lists and media have been selected and scheduled, affiliates and JV partners are on standby and the PPC campaigns are built and waiting to be un-paused.
Best of all, the night before launch you have dreams of dollar signs and happy new customers dancing in your head. In your dream, you hit the proverbial big red send button and the band starts up John Phillip Sousa’s Stars & Stripes Forever as hundred-dollar bills rain from the sky. Wow … what did you eat for dinner last night?!
But the reality isn’t nearly as exciting as the dream, and there’s definitely no heart thumping marching band music in the background. Your promo hits cyberspace to lukewarm response, you generate some orders but nothing like you expected … at the end of the day, you’re not even close to breaking even, and you end up canceling all further promos to cut your loss.
In the words of my favorite cartoon bad boy, Eric Cartman from South Park … Screw you guys! I’m going home!
It would be really easy at this point to kick and scream, pick up your toys and go home. And might I add … get in bed, pull the covers over your head and cry. There’s nothing more deflating to a copywriter or direct marketer than seeing a campaign they poured their heart and soul into fail. But it happens, and unfortunately, more times than not. In direct marketing, for every one smashing success, there will be at minimum of a couple of big, stinking bombs.
The sad reality is not everything you promote will work out of the gate. And you have to know that going into it.
But all is not lost because here’s …
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