Yearly Archives: 2008

Part One

Welcome, Business-Builder!

Nothing does my heart more good than to see a young copywriter take root and blossom. And of all the copy cubs I’ve worked with over the years, NOBODY has blossomed bigger … Continue reading →

(Plus six cool gifts to help make 2009 YOUR most profitable year ever!)

Dear Business-Builder,

I just figured out what’s been keeping you up nights.

You’ve been waking up in a cold sweat worrying … Continue reading →

What’s that you say?

… Your direct mail promos are dragging in the dirt?

… Your Internet promos barely bring in enough new blood to keep body and soul together?

… Is that … Continue reading →

Dear Business-Builder,

Wendy here with the final part of the interview Clayton did with legendary copywriter, Gary Bencivenga.

In this segment, Clayton gets Gary to reveal secrets of client relationship management and more.

Whether you’re … Continue reading →

Dear Business-Builder,

Wendy here with another piece of the interview Clayton did with Gary Bencivenga.

Today they both reveal their secret for writing blockbuster copy.  (Hint:  Knowing your craft and your marketplace is only part of the … Continue reading →