Posted by:
Carline Anglade-Cole
January 31, 2008
Issue #344
If you’re following the sage advice of experienced copywriters – you should be doing one thing on a regular basis. What’s that?
READING promos written by other copywriters!
That’s probably the MOST valuable advice I can share with you right now. It just made me a FAST $25,000 (NOT including royalties!) Here’s what happened.
I get a bunch of promos in the mail every day. And no matter how busy I am – I MAKE time to look ‘em over. Recently, one in particular caught my eye.
It was a weight loss promo from one of my favorite clients – I’ll call him “FC” (get it, for “favorite client?”) Anyway …
While I was checking out the FOUR different headline test panels I got in the mail – I noticed one MAJOR thing:
NONE of the headlines caught my attention.
After all, I AM the intended market: Over 40 and female – but none of the headlines grabbed me!
So I called FC and asked how the package was performing.
“Not well at all,” he said. He said the copywriter took six months to deliver the first draft. And get this – the first draft was only 12 pages long!
And FC paid a hunk of dough for those 12 pages – and the mailing tanked on the Internet – and wasn’t looking hot in the mail either!
“I’m not surprised – your headlines suck,” I said. (Ok, so tact is not one of my strengths!)
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Posted by:
Daniel Levis
January 30, 2008
Issue #343
- Ex Selling to Human Nature Reader
In this issue:
- The most unusual piece of fan mail I’ve ever received …
- Six forbidden keys to psychological manipulation for the eternally damned …
- How to become a better storyteller – advice from one of the greatest mental manipulators to have ever lived …
- And more!
Dear Web Business Builder,
Earlier this week I had a subscriber write me and tell me that what I was teaching was demonic. I kid you not.
She said I was showing people how to prey on sin and human weakness. That I was encouraging my students to manipulate people to get them to do things they otherwise wouldn’t. And that anybody who followed my advice was going straight to hell.
Talk about fan mail!
Of course there is some truth in what the lady was saying…
My teachings are manipulative. And they do get people to try new things they otherwise wouldn’t. But what’s wrong with that?
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Posted by:
Troy White
January 29, 2008
Issue #342
In this issue:
- 2 systems you can use to get your stories written and your customers to buy (including which one is best to start with if you want to master the second) …
- Reasons why people are so obsessed with Hollywood celebrities – and what it means to your business and your marketing …
- Shameless self-promotion for a story that was recently written about me …
- The single website that TRUMPS the traffic on 99.5% of websites out there – and the sad reality of what it means …
- And Much More!
Fellow business builder,
Thanks for all the exceptional comments on last week’s article on storytelling.
Based on the comments, I wanted to continue on with this theme and talk about new ways to get your story written – and in front of the right people.
As a little side note, and maybe a little shameless self-promotion, have a look at the story that Canada’s largest business newspaper, The National Post, ran on little ol’ me …
“When opportunity knocks, marketing walks in the door” – by Rick Spence, National/Financial Post Published: Monday, January 21, 2008.
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Posted by:
Clayton Makepeace
January 28, 2008
Issue #341
- The #1 obstacle to taking your business to the next level
- 11 ways to compensate copywriters who partner with their clients
- The three things you must do NOW to make partnering work for you
- Seven commandments for creating explosive growth in any company
- And much, much more!
Dear Business Builder,
Right up front this week: New rules.
At the end of each of my issues, there’s a place for you to leave your comments, suggestions and questions. Usually, three or four people weigh in on this little blog, most to thank us for The Total Package.
Not last week. After last Monday’s issue, the conversation continued on Tuesday … then on Wednesday … and kept on going all week long!
Some readers used my blog to challenge me to prove that partnering would work for them. Others said they’re already using my partnership model and that it’s better for everybody – by a long shot. Still others offered helpful suggestions to new writers in need of their first real assignments. And of course, many asked for details: “What do I do … what do I need … to begin partnering NOW?”
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Posted by:
Julie McManus
January 25, 2008
Issue #340
Dear Business Builder,
Welcome back! In last week’s issue, we started talking about direct mail and why – as an internet marketer—you should consider adding it to your marketing mix. If you missed it or just need a refresher, I’ll do a little recap.
Direct mail is without a doubt the most targeted medium for generating new customers. And that is simply because you can rent the mailing list of your biggest competitor’s customers … the customers that have bought a product just like yours (or very similar) in the recent past. Your competitors’ “product buyers” are your best prospects and will be the most responsive to your offer.
And that is why, as an internet marketer, you must explore adding direct mail to your marketing mix … so you can generate loads of new customers.
If you didn’t get a chance to read last week’s issue, I suggest you check it out. It’s a good starting point for what we’ll cover today.
And speaking of last week’s issue, I noticed a few comments and I received a few e-mail questions asking how to integrate direct mail with your web marketing efforts. Y’all are jumpin’ ahead on me … I plan to cover that in next week’s issue. In fact, we’ll look at some really creative ways to draw attention to your website with direct mail.
But first things first …
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