Monthly Archives: May 2008

The Secret to Amplifying
the Attention-Getting Power
of Your Next Headline

Posted on May 26, 2008 by Clayton Makepeace

Dear Business-Builder,

What are you doing reading this?

You should be somewhere else — thanking a soldier, for instance. 

I see — you’re a workaholic, too; right?

You’re focusing on ways to make a … Continue reading →

Posted in Archives | 112 Comments

A Friday in Copywriter Hell

Posted on May 19, 2008 by Clayton Makepeace

Dear Business-Builder,

They say that the most powerful human desire is NOT for wealth or health or food or even sex.  It’s the insatiable desire to change another person’s copy.

“They” may have something there.  I don’t … Continue reading →

Posted in Archives | 21 Comments

Q: How Do You Wind Up With $1 Million
in Las Vegas?

A: Start With $2 Million.

Posted on May 12, 2008 by Clayton Makepeace

Dear Business-Builder,

Actually, we only took $10,000 to gamble with – and after six straight days of playing blackjack from morning ‘til morning, returned with $10,500.  So, no harm, no foul.

In truth, The Redhead and I … Continue reading →

Posted in Archives | 8 Comments

The Secret to Becoming
An “A” Level Copywriter

Posted on May 5, 2008 by Clayton Makepeace

An Interview with Top Copywriter, Kim Krause Schwalm

Kim Krause Schwalm is one of the hottest copywriters alive. She has had many red-hot controls – both in the health and wealth fields – and her insights are money … Continue reading →

Posted in Archives | 6 Comments