Posted by:
Troy White
October 31, 2008
Issue #536
Fellow Business-Builders,
Casino the Crusader … and a damn fine puppy
After two years of pestering and some on-paper commitments from them, we just got a new puppy for the girls 8th birthday. They have wanted a dog for soooo long (me too) … and I made sure we were all in agreement with how they would help, and the type of dog they would get.
(Note: this contains non-puppy content too … and some great marketing ideas learned in the process.)
Rather than opting for a purebred dog, we decided to rescue one.
And I was shocked at how many rescue companies there are in Calgary!
We have been watching all the rescue websites for the right time and the right dog. The night of October 1st, I decided to check out the Misty Creek Rescue Web page (http://www.mistycreekdogrescue.com).
When I read Casino’s story … I knew he was the right one for us.
From his blog (yes, they had a blog up for him!) …
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Posted by:
Clayton Makepeace
October 30, 2008
In this special interview issue …
- No Pain, No Gain! The painful (and enormously profitable) secret for honing your sales copy to razor sharpness – and driving response rates through the ever-lovin’ roof!
- "Yeah, Sure!" The two most dangerous words in your prospect’s mind – and the single best way to neutralize them …
- Hype Doesn’t Work! How to increase the power of your headline without triggering disbelief …
- And much more!
Dear Business-Builder:
Wendy here.
I hope you’ve been enjoying Clayton’s interview with Gary Bencivenga.
At the end of Part 2, Gary was discussing what it was like to work with copywriter Dan Rosenthal – and he hinted at their powerful system for copywriting that just could not be beat.
He’s going to reveal what that system is today.
So, without further ado, let’s get back to the interview …
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Posted by:
Daniel Levis
October 29, 2008
Issue #534
Dear Web Business-Builder,
Being human, every thought we have manifests itself in our behavior in some way. The more pervasive and persistent a thought is, the more significant the manifestation.
If this weren’t true, there’s no way you could persuade anyone to do anything. When someone reads your copy, you are guiding them to have certain thoughts.
And those thoughts impact their behavior in some way. You want that impact to move your prospect closer to a purchase.
Therefore, the secret to creating the thoughts that will motivate your reader to opt in to your list and buy your products begins with your own thoughts.
There’s an old saying. “People tend to do pretty much what we expect them to do.”
If you approach your writing tasks with a positive expectation that people will buy, you are in effect programming your own behavior.
You are giving your subconscious mind the fuel it needs to find the creative hooks and language patterns that will create the desired cognitive outcomes in your reader’s mind.
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Posted by:
Gary Bencivenga
October 28, 2008
Issue #533
Dear Marketing Top Gun:
If you want the easiest, surest and most rewarding way I’ve found to succeed online, here is the simple 7-step formula:
- Carve out a niche. Be known for something specific. Use the rifle, not the shotgun. When in doubt, go narrower than others in your field. For specific examples, see The Fuzzy Dice Secret for Exploding Your Sales.
- Give something valuable away free. Within your narrow specialty, create an e-zine (or course, collection of tips, series of mistakes to avoid, seasonal recipes, any regular communication) that demonstrates your expertise and is so helpful, interesting and informative, your prospects will want to keep getting it regularly.
- Promote your free e-zine every way you can — in Google ads, articles you write for the media, speeches before trade groups, press releases, radio interviews, communications with your customers, take-ones at related retail outlets, space ads, newspaper classifieds, direct mail, co-ops and swaps with others in your industry, etc. Explore any and all avenues.
- Capture e-mail addresses. Never give away your valuable free tips on your website! Share them only in exchange for an e-mail address when someone signs up for your e-zine. Consider offering one of your best free tips in the form of a free report to induce people to sign up. This automatically gives you permission — and the means — to stay in touch with your market, building your most valuable direct marketing asset, your list.
- Pile on the value. Work hard to make your free e-zine so valuable and interesting, your prospects eagerly open it. As in romance, woo your new prospects with your bouquets of insight and pearls of wisdom. Don’t be shy about opening up and getting personal. Become a friend. Resist the urge to keep lunging at them with sales lust. Your goal: get your prospects into the habit of welcoming your e-mails like love letters because they are so valuable, useful and interesting … not in the habit of deleting them on sight because they are self-serving sales pitches. The rule: establish trust before you sell with lust.
- Never sell hard in your e-zine or free course. Instead, dance the two-step. The biggest mistake even savvy marketers make in their e-zines is selling too much, too soon, too hard, and too often. Let your e-zine be an oasis of value in a desert of hype. Always, and especially in your first several communications, let the value of your free information far outweigh your sales copy.
Eventually, after you’ve proven your value to readers and it’s time to sell something, dance the two-step …
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Posted by:
Clayton Makepeace
October 27, 2008
Issue #532
The Recording of last week’s webcast
— “My Multi-Million-Dollar Secret Revealed” —
Goes OFF-LINE In Less Than 48 Hours!
Watch it now, or you could miss it forever!
Dear Business-Builder,
OK, I’m a nag. So sue me!
But the truth is, I delivered more solid response-rocketing strategies and tactics on that free webcast than I could EVER give you in a regular issue of The Total Package.
Plus, in the posts that followed on my OPM Blog, I answered dozens of questions to help you drive your response and profits through the everlovin’ roof.
So I’ll be back with a regular Total Package article next week. For now, I have just two words for you:
Click Here.
Do it to discover the strategy and tactics I use online to sell tens of millions of dollars in sales for clients — and to earn hundreds of thousands of dollars in royalties for myself every single month.
Do it to grab a free tool that can keep your company or your clients’ companies growing no matter how devastating this economic crisis becomes.
Do it because you want to see the amazement on the teller’s face when you make your next deposit.
Do it because you want a better life for your family and yourself.
Or, do it in self-defense; to grab a tool that has the power to generate more than enough money to see your company and your family through this crisis.
Do it because if you don’t watch it now, you’ll be at the mercy of every competitor who did.
Just DO IT!
There’s no cost. There’s no sales pitch; I don’t ask you to buy anything. Just practical, actionable, profitable strategies that could make you more money in less time than you may now believe possible.
Do it now; because if you wait, it’ll be gone for good.
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