Monthly Archives: November 2008

Dear Business-Builder,

Wendy here with the final part of the interview Clayton did with legendary copywriter, Gary Bencivenga.

In this segment, Clayton gets Gary to reveal secrets of client relationship management and more.

Whether you’re … Continue reading →

Dear Business-Builder,

Wendy here with another piece of the interview Clayton did with Gary Bencivenga.

Today they both reveal their secret for writing blockbuster copy.  (Hint:  Knowing your craft and your marketplace is only part of the … Continue reading →

Dear Business-Builder,

Wendy here.

Ready to do a little more eavesdropping on Clayton’s interview with Gary Bencivenga?

I know I am. 

Today, Gary reveals an important principle that’s ignored by most marketing people.  It’s … Continue reading →

Dear Business-Builder,

A few weeks back, I asked you to tell me what you’d like to see me write about on this blog. The #1 answer was, “Whatever’s on your mind.”

So here goes …

This is … Continue reading →