Yearly Archives: 2009

A Conversation With
Million-Dollar Copywriter
ARTHUR JOHNSON

Posted on December 28, 2009 by Clayton Makepeace

Part One

In this special interview issue …

How a little "romance" can grab your prospects' attention and sell them your product … The ultimate key to advertising success in today's crowded market … The truth about traditional benefit-oriented selling … Continue reading →

Posted in Archives | 8 Comments

Season’s Greetings
From Everyone on the Staff of
The Total Package …

Posted on December 25, 2009 by Clayton Makepeace

Dear Business-Builder,

You are very special to us.  And we’d like to each take a moment and personally wish you a very Merry Christmas and the happiest, joyous most prosperous New Year – ever!

Posted in Archives | 9 Comments

Four Steps to Breakthrough Bliss

Posted on December 18, 2009 by Clayton Makepeace

IN THIS ADMITTEDLY AMBITIOUS ISSUE:

How to Double the US Economy Virtually Overnight The Secret to Making A Billion Dollars Without Ever Offering a Single Benefit The Astonishing Power of Powerlessness

Dear Business-Builder,

Continue reading →

Posted in Archives | 12 Comments

Count Your Blessings
This Christmas

Posted on December 17, 2009 by Clayton Makepeace

Posted in Archives | 7 Comments

How would you beat this promo?

Posted on December 14, 2009 by Clayton Makepeace

Dear Business-Builder,

Click above to read the package.

Let’s say your phone just rang.  The VP/Marketing of Biowell wants you to beat this direct mail control for his Oculind product.

He’s mailing these … Continue reading →

Posted in Archives | 30 Comments