Yearly Archives: 2009

A Conversation With
Million-Dollar Copywriter
ARTHUR JOHNSON

Part One

In this special interview issue …

How a little "romance" can grab your prospects' attention and sell them your product … The ultimate key to advertising success in today's crowded market … The truth about traditional benefit-oriented selling … Continue reading

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Season’s Greetings
From Everyone on the Staff of
The Total Package …

Dear Business-Builder,

You are very special to us.  And we’d like to each take a moment and personally wish you a very Merry Christmas and the happiest, joyous most prosperous New Year – ever!

Posted in Archives | 9 Comments

Four Steps to Breakthrough Bliss

IN THIS ADMITTEDLY AMBITIOUS ISSUE:

How to Double the US Economy Virtually Overnight The Secret to Making A Billion Dollars Without Ever Offering a Single Benefit The Astonishing Power of Powerlessness

Dear Business-Builder,

Continue reading

Posted in Archives | 12 Comments

Count Your Blessings
This Christmas

Posted in Archives | 7 Comments

How would you beat this promo?

Dear Business-Builder,

Click above to read the package.

Let’s say your phone just rang.  The VP/Marketing of Biowell wants you to beat this direct mail control for his Oculind product.

He’s mailing these … Continue reading

Posted in Archives | 30 Comments