Monthly Archives: February 2009

In this issue

How treating great marketing strategies and sales copy as a mere commodity hamstrings businesses … How to position any product as unique and head-and-shoulders above the competition… How long sales copy should be … And much, … Continue reading →

Dear Business-Builder,

Right now, our prospects are experiencing some of the most intense and contradictory emotions they’ve ever had in their entire lives.

By day, they rail against others for creating their financial problems.  

The … Continue reading →

In this issue:

How a “crazy (like a fox)” Canuck revolutionized the power of advertising copy in a dingy saloon … The deceptively simple secret that built the world’s largest advertising agency – and made its owner … Continue reading →

The three things every promotion needs to succeed – and how many direct response companies make absolutely, positively sure they never, ever use them … Why Obama and the Democrats in Congress are now the greatest obstacle to your success and … Continue reading →

126-year-old secret for exploding your response and revenues and why it works better than ever right now today!

PLUS …

What it really takes to excel in this biz (and a somewhat startling admission of a petty crime) … What … Continue reading →