Monthly Archives: March 2009

Dear Business-Builder,

Sorry about not blogging much last week – I kidnapped The Redhead for a desperately needed get-away:  Four glorious days and nights at the Beau Rivage Resort and Casino in Biloxi, Mississippi.

Ever been there?  … Continue reading →

Three Steps to Creativity Three Classes of Successful Headlines Five Rules for Writing Great Headlines The Three Kinds of Copy to Avoid The 14 Most Effective Sales Appeals 9 Ways to Increase the Selling Power of Your Copy 34 Ways … Continue reading →

Why polls and focus groups may be the best way ever invented to spring to the worst conclusions about what your prospect wants … And the ONLY way to get the answers that will actually rocket your response.

Dear … Continue reading →

In this issue:

The “Unique Selling Proposition” brainstorm Rosser Reeves used to revolutionize ad copy – and to install a bald-headed general in the White House … 4 reasons why Reeves’ USP approach sometimes fails direct marketers … 4 … Continue reading →

We’re interrupting our regularly scheduled issue with URGENT NEWS from Clayton Makepeace

Dear Business-Builder,

After eight years of condemning Bush for busting the budget with $400 billion deficits, Pelosi and her House of Representatives – Democrats … Continue reading →