Monthly Archives: April 2009

Are Your Order Forms Killing Sales?

Posted on April 30, 2009 by Clayton Makepeace

In this issue:

Response Device 101: The Four Types of Order Forms and When to Use Each One … 12 Qualities Great Order Forms Have in Common … The #1 Blunder Marketers Make With Their Response Devices … … Continue reading →

Posted in Archives | 12 Comments

How to Put Your Next Book
On The New York Times Best-Seller List
In Eight, Short Days

Posted on April 27, 2009 by Clayton Makepeace

Dear Business-Builder,

Would it help you to see how a successful marketing plan takes shape?   What goes through a veteran marketer’s mind as he approaches a new project?

Yes?

Good thing – because that’s pretty much … Continue reading →

Posted in Archives | 18 Comments

A High-School Dropout’s Guide to Effective Punctuation

Posted on April 23, 2009 by Clayton Makepeace

How Those Lowly Dots & Doodles, Scrawls & Squiggles Can Ramp Up Your Response

Dear Business-Builder,

If you’ve been reading The Total Package for any significant amount of time, you’re keenly aware of three of the … Continue reading →

Posted in Archives | 27 Comments

Career-Building Advice for Copywriters

Posted on April 20, 2009 by Clayton Makepeace

In this issue:

Could YOU Make It as a Freelance Copywriter? How and When to Hang Out Your Shingle … How to Find Your Best Niche … How to Structure Your Rates … Two Kinds of Royalties … Continue reading →

Posted in Archives | 8 Comments

Everyone knew Susan Boyle
was a pathetic loser …

Posted on April 16, 2009 by Clayton Makepeace

Dear Business-Builder,

A few weeks ago, Susan was alone and lonely.  She freely admitted she’d never even been kissed.  And at 47, life had nearly passed her by.

One glance at the poor woman … Continue reading →

Posted in Archives | 67 Comments