Monthly Archives: May 2009

Dear Business-Builder,

The great investor Warren Buffet has a net worth of about $62 billion.  That’s sixty-two thousand million dollars.

If your net worth is $10 million, Warren is 6,200 times richer than you. 

If … Continue reading →

Dear Business-Builder,

I’ve often written that ethical direct-response entrepreneurs are the “Mother Teresas” of the business world: We bring tremendous value to our customers lives – and by doing so profitably, we also provide better lives for our … Continue reading →

Four Principles All Great Opening Sales Copy Shares … Seven Proven Ways to Get Your Sales Copy Off to a Fast Start … Much More!

Dear Business-Builder,

You’ve stopped your prospect in his tracks with a powerful, emotionally-driven headline and … Continue reading →

Dear Business-Builder,

I won’t B.S. you:  It’s Monday morning and I spent the whole weekend NOT writing an issue for today.

I guess I could use this space to extol the virtues of doing nothing – point … Continue reading →

Two real life case histories that prove only savvy marketers are fit to run growth-oriented companies

Dear Business-Builder,

It’s so predictable, you can set your watch by it …

Armed with only … Continue reading →