Monthly Archives: July 2009

(… And Great Copy Into A WINDFALL For Copywriters And Our Clients)

"There are certain prime human emotions with which the thoughts of all of us are occupied a goodly part of the time. Tune in on … Continue reading →

Dear Business-Builder,

A few weeks ago, Wendy and I decided that, with my older kids and grandkids living in Atlanta and with our own kids quickly approaching college age, we only have a few years left to spend … Continue reading →

Why Sidebars Matter Dumb Sidebars – Where Even Seasoned Copywriters Go Wrong 21 Smart Sidebars That Invariably Increase Readership and Response And MORE!

Dear Business-Builder,

I didn’t create the first-ever magalog. That dubious honor – so far as … Continue reading →

21 Tips, Tricks and Tactics: Key Lessons Learned from 37+ Years in the Trenches (No “Rules,” Though – I Hate Rules!)

Dear Business-Builder,

Sometimes, I get flummoxed.

Like a few years back – … Continue reading →

Dear Business-Builder,

Not long ago, The Redhead and I hopped into the 911 and went tear-assing down the mountain to Atlanta for Carline Anglade-Cole’s Copywriting Boot Camp. 

The object of the exercise was twofold:  1) To … Continue reading →