Yearly Archives: 2009

8 Ways to Spot
Dominant Emotions
Your Prospects Already Have
That Could Drive Your Response Rates
Through The Roof

Posted on December 11, 2009 by Clayton Makepeace

Dear Business-Builder,

Today, I want to answer the question I get asked most often about dominant emotion copywriting …

“How do you KNOW what your prospects are feeling?”

Here are several techniques I use …

1. Walk a … Continue reading →

Posted in Archives | 7 Comments

I Quit!

Posted on December 7, 2009 by Clayton Makepeace

Dear Business-Builder,

I’m not in my right mind.  So this is going to be kind of a weird issue.

If you know anything at all about me, you know I love The Redhead.  And my babies … Continue reading →

Posted in Archives | 46 Comments

When the Going Gets Tough …

Posted on December 4, 2009 by Clayton Makepeace

Fire Your CEO First!

Dear Business-Builder,

When someone asks, “What do you do for a living?” there is only one correct answer.

It’s not, “I have … Continue reading →

Posted in Archives | 6 Comments

Clayton and “The Coroner”

Posted on November 30, 2009 by Clayton Makepeace

Dear Business-Builder,

Chad “The Coroner” with Rich Schefren, MaryEllen Tribby and yours truly at the ETR Bootcamp.

A couple of weeks ago, as The Redhead and I were chatting with some new friends between … Continue reading →

Posted in Archives | 17 Comments

Giving Thanks …

Posted on November 26, 2009 by Clayton Makepeace

Dear Business-Builder …

In Joe Versus The Volcano, Patricia — the billionaire’s daughter says … 

“My father says that almost the whole world is asleep. Everybody you know. Everybody you see. Everybody you talk to.

… Continue reading →

Posted in Archives | 21 Comments