Clayton Makepeace has spent nearly four decades creating direct mail, Internet and print promotions that have sold well over $1.5 billion-worth of nutritional supplements and investment products, as well as books and newsletters on personal finance, investing, health and more.
Plus, as a direct marketing consultant, he’s helped four major direct marketing firms at least quadruple sales and profits to well over $100 million per year each.
His direct response copy has generated as many as two million new customers for a single product in just 36 months … doubled, tripled and – on four separate occasions, quadrupled – the number of paying customers on his clients’ house files … increased his clients’ sales revenues by as much as 1,000% in a single month… and multiplied monthly sales revenues by up to 4,400% in just twelve short months.
In a typical month, his web-based and email campaigns compel between 60,000 and 90,000 investors to register for and attend online video briefings – with gross sales following these briefings of as much as $3.6 million in a weekend … $5 million in a few weeks … and a staggering $16 million in a single month!
He’s been heralded by best-selling marketing author Robert W. Bly and the prestigious American Writers and Artists Institute as the world’s highest-paid copywriter – with royalty income of up to $3 million per year since 1997. And he was recently honored by Early to Rise and presented with their esteemed Lifetime Achievement Award.
In addition to his work as a direct response copywriter and strategist, Clayton is Publisher and Executive Editor of the highly acclaimed e-zine The Total Package – through which he is committed to helping more than 25,000 direct response business owners, copywriters and marketers in 67 countries to accelerate their sales and profits.
Wendy began her direct response career in 1982 as a customer care representative at Phillips Publishing International. A natural-born firebrand with a steel trap mind, she quickly moved up through the ranks, learning, then improving each aspect of that company’s operations and making significant contributions to its amazing growth.
By her tenth anniversary at Phillips, Wendy had become Marketing Director for the entire health group, in which capacity she supervised mail planning, mail list selection, printing and mailing – both for promotions and fulfillment.
In fact, Clayton and Wendy first met when “The Redhead” called to critique his copy for a health package!
Wendy and Clayton officially “merged” in 1993 and have two beautiful children together. Today, Wendy directs all day-to-day operations for The Profit Center™, The Total Package and ResponseInk™.
She’s also a redhead and rides her own big-block Harley, which is cool.