Comments on: Rev Up Your Sales With A Google AdWords Campaign http://www.makepeacetotalpackage.com/alexis-siemon/rev-up-your-sales-with-a-google-adwords-campaign.html Business-Building Secrets for Growth-Obsessed Companies Sat, 30 Aug 2008 10:08:39 +0000 http://wordpress.org/?v=2.3.3 By: Alexis http://www.makepeacetotalpackage.com/alexis-siemon/rev-up-your-sales-with-a-google-adwords-campaign.html#comment-2196 Alexis Fri, 04 Apr 2008 19:55:13 +0000 http://www.makepeacetotalpackage.com/alexis-siemon/rev-up-your-sales-with-a-google-adwords-campaign.html#comment-2196 Great feedback, everyone!  Andy, you're dead on.  Another helpful keyword research tool is WordTracker.com.  They are a paid tool, but also have a free tool with limited functionality at <a href="http://freekeywords.wordtracker.com/" rel="nofollow" target="_blank">http://freekeywords.wordtracker.com/</a> Great feedback, everyone!  Andy, you’re dead on.  Another helpful keyword research tool is WordTracker.com.  They are a paid tool, but also have a free tool with limited functionality at http://freekeywords.wordtracker.com/

]]> By: Andy Iskandar http://www.makepeacetotalpackage.com/alexis-siemon/rev-up-your-sales-with-a-google-adwords-campaign.html#comment-2192 Andy Iskandar Fri, 04 Apr 2008 03:40:40 +0000 http://www.makepeacetotalpackage.com/alexis-siemon/rev-up-your-sales-with-a-google-adwords-campaign.html#comment-2192 Farhad, I may be able to help with regards to your queries... Firstly, the dog example... The basic idea in having different landing pages is to laser target your prospects... to join the conversation already going on in their heads. So of course if your dog training ebook has no info at all on dog food or dog breeding for example, you have no business creating landing pages on those topics. But if your ebook DO have info on those topics, you can create landing pages that focuses on those topics. You are still promoting your ebook on these pages but the difference between them is that you are focusing on different topics on different pages. So, let's say you have a dog training ebook titled "Effective Dog Training For Dog Lovers". The normal salesletter for this ebook is headlined "Here's How To Train Your Dog Effectively In 7 Simple Steps". Now, your ebook has a section on dog food. So what you can do is to put up an adwords ad bidding on the keyword "dog food". The landing page for this ad will be headlined, "Get Healthy Dog Food Tips... And Other Dog Training Tips In My New Ebook!". And then maybe some bullets on the dog food tips you have in your ebook. You see, this way, you are leading the prospect along into your sales funnel. Many advertisers fail to do this. This is segmenting your prospects and targeting them according to what they are looking for. You will see conversion rates going up. Plus, the extra benefit is that Google will see your ad as highly relevant and your quality score will increase (and your cost per click will decrease). Secondly, about where to start getting targeted keywords... There are several good ways you can do this. One, is to start with Google's own keyword tool at https://adwords.google.com/select/KeywordToolExternal. Another good way is to look at your competitors. See what keywords they are bidding on. You can do this by using a new service I started using recently, www.hexatrack.com. Hope that helped.  :D Andy Farhad,

I may be able to help with regards to your queries…

Firstly, the dog example… The basic idea in having different landing pages is to laser target your prospects… to join the conversation already going on in their heads. So of course if your dog training ebook has no info at all on dog food or dog breeding for example, you have no business creating landing pages on those topics.

But if your ebook DO have info on those topics, you can create landing pages that focuses on those topics. You are still promoting your ebook on these pages but the difference between them is that you are focusing on different topics on different pages.

So, let’s say you have a dog training ebook titled "Effective Dog Training For Dog Lovers". The normal salesletter for this ebook is headlined "Here’s How To Train Your Dog Effectively In 7 Simple Steps". Now, your ebook has a section on dog food. So what you can do is to put up an adwords ad bidding on the keyword "dog food". The landing page for this ad will be headlined, "Get Healthy Dog Food Tips… And Other Dog Training Tips In My New Ebook!". And then maybe some bullets on the dog food tips you have in your ebook.

You see, this way, you are leading the prospect along into your sales funnel. Many advertisers fail to do this. This is segmenting your prospects and targeting them according to what they are looking for. You will see conversion rates going up. Plus, the extra benefit is that Google will see your ad as highly relevant and your quality score will increase (and your cost per click will decrease).

Secondly, about where to start getting targeted keywords… There are several good ways you can do this. One, is to start with Google’s own keyword tool at https://adwords.google.com/select/KeywordToolExternal. Another good way is to look at your competitors. See what keywords they are bidding on. You can do this by using a new service I started using recently, http://www.hexatrack.com.

Hope that helped.  :D

Andy

]]> By: Farhad Khurshed http://www.makepeacetotalpackage.com/alexis-siemon/rev-up-your-sales-with-a-google-adwords-campaign.html#comment-2190 Farhad Khurshed Thu, 03 Apr 2008 22:27:31 +0000 http://www.makepeacetotalpackage.com/alexis-siemon/rev-up-your-sales-with-a-google-adwords-campaign.html#comment-2190 The strategy of having different landing pages sounds great. However, what if you don't sell different products. In the example say you sell an ebook on dog training. What's the point in having landing pages for dog food, dog breeding etc, when you don't really offer these products. Another question is how does one generate a whole list of targeted key words in the first place. Is this limited to one's thinking power? Or does one have to use some software? The strategy of having different landing pages sounds great. However, what if you don’t sell different products. In the example say you sell an ebook on dog training. What’s the point in having landing pages for dog food, dog breeding etc, when you don’t really offer these products.

Another question is how does one generate a whole list of targeted key words in the first place. Is this limited to one’s thinking power? Or does one have to use some software?

]]> By: Melissa http://www.makepeacetotalpackage.com/alexis-siemon/rev-up-your-sales-with-a-google-adwords-campaign.html#comment-2188 Melissa Thu, 03 Apr 2008 20:31:59 +0000 http://www.makepeacetotalpackage.com/alexis-siemon/rev-up-your-sales-with-a-google-adwords-campaign.html#comment-2188 Alexis, you're right on target.  Especially with "test like crazy". Markus,  great advice, but if you want to get new people to your site, you need to not only go after the keywords that are already working to get people to your site, but also go after the keywords that you might not have tried but that people are actually using to search for your product / service.  Seeing what your successful competition is doing is a good start.  Thinking about the visitors you want to have but who aren't coming yet is another good strategy.  What are the terms they are using to search?  What are they thinking when they type those words in and what do they want that you offer?  Google has a free AdWords optimization service.  You create the campaign the best way you can, and then their strategists will talk to you about what your business is about and what your goals are, and they'll research the keywords, write ads, etc. to make what you did even better.  And there's nothing more "sure fire" than having Google themselves do the heavy lifting for your Google AdWords. Alexis, you’re right on target.  Especially with "test like crazy".
Markus,  great advice, but if you want to get new people to your site, you need to not only go after the keywords that are already working to get people to your site, but also go after the keywords that you might not have tried but that people are actually using to search for your product / service.  Seeing what your successful competition is doing is a good start.  Thinking about the visitors you want to have but who aren’t coming yet is another good strategy.  What are the terms they are using to search?  What are they thinking when they type those words in and what do they want that you offer? 

Google has a free AdWords optimization service.  You create the campaign the best way you can, and then their strategists will talk to you about what your business is about and what your goals are, and they’ll research the keywords, write ads, etc. to make what you did even better.  And there’s nothing more "sure fire" than having Google themselves do the heavy lifting for your Google AdWords.

]]> By: Markus Trauernicht http://www.makepeacetotalpackage.com/alexis-siemon/rev-up-your-sales-with-a-google-adwords-campaign.html#comment-2187 Markus Trauernicht Thu, 03 Apr 2008 17:58:25 +0000 http://www.makepeacetotalpackage.com/alexis-siemon/rev-up-your-sales-with-a-google-adwords-campaign.html#comment-2187 The simplest and fastest way to better keywords is when you look at your Google Analytics keywords. Traffic Sources > Keywords. Go for the keywords with the highest "Average Time on Site" and highest "Pages/Visit". They seem to lock into the conversation the prospect has in his head. Bid on them. Match the keyword with the advertising text and a relevant landing page. That should get your "quality factor" high and cuts your bidding prices. Hope it helps. Regards Markus Trauernicht The simplest and fastest way to better keywords is when you look at your Google Analytics keywords. Traffic Sources > Keywords.

Go for the keywords with the highest "Average Time on Site" and highest "Pages/Visit". They seem to lock into the conversation the prospect has in his head.

Bid on them. Match the keyword with the advertising text and a relevant landing page. That should get your "quality factor" high and cuts your bidding prices.

Hope it helps.
Regards Markus Trauernicht

]]> By: Caleb Osborne http://www.makepeacetotalpackage.com/alexis-siemon/rev-up-your-sales-with-a-google-adwords-campaign.html#comment-2184 Caleb Osborne Thu, 03 Apr 2008 16:06:54 +0000 http://www.makepeacetotalpackage.com/alexis-siemon/rev-up-your-sales-with-a-google-adwords-campaign.html#comment-2184 Good article, however things like this can be TEDIOUS: <blockquote>"But what if you created an Ad Group for each of these different keywords? ... The next step is to write targeted ad text for each of your new Ad Groups." </blockquote>Now, am I saying don't do it? Heck no, you're diminishing results. What do I suggest? What will keep you from pulling your hair out... kicking a kitten... punching a puppy... turning alcoholic... karate chopping your screen... and going crazy from writing so many ads? (I wish someone had told me about this tool earlier -- before the poor dog, cat, jack daniels, and flat screen monitor got involved) Go download this right now: http://www.google.com/intl/en/adwordseditor/ Why Google doesn't advertise their own FREE tool to everyone who sets up an adwords campaign I have no idea... but I'm not happy about it :( But if I can save just one poor soul from the mind-numbing work of writing hundreds of google ads by hand, then I've done my job! -- Caleb Good article, however things like this can be TEDIOUS:

"But what if you created an Ad Group for each of these different keywords? … The next step is to write targeted ad text for each of your new Ad Groups."

Now, am I saying don’t do it? Heck no, you’re diminishing results. What do I suggest?

What will keep you from pulling your hair out… kicking a kitten… punching a puppy… turning alcoholic… karate chopping your screen… and going crazy from writing so many ads?

(I wish someone had told me about this tool earlier – before the poor dog, cat, jack daniels, and flat screen monitor got involved)

Go download this right now:

http://www.google.com/intl/en/adwordseditor/

Why Google doesn’t advertise their own FREE tool to everyone who sets up an adwords campaign I have no idea… but I’m not happy about it :(

But if I can save just one poor soul from the mind-numbing work of writing hundreds of google ads by hand, then I’ve done my job!

– Caleb

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