Comments on: What’s More Important Than Your Search Engine Ranking? http://www.makepeacetotalpackage.com/alexis-siemon/whats-more-important-than-your-search-engine-ranking.html Business-Building Secrets for Growth-Obsessed Companies Tue, 06 Jan 2009 08:15:52 +0000 http://wordpress.org/?v=2.7 hourly 1 By: John Deck http://www.makepeacetotalpackage.com/alexis-siemon/whats-more-important-than-your-search-engine-ranking.html/comment-page-1/#comment-5463 John Deck Wed, 23 Jul 2008 20:33:03 +0000 http://www.makepeacetotalpackage.com/alexis-siemon/whats-more-important-than-your-search-engine-ranking.html#comment-5463 The big take away in Alexis’ article is that ranking does not necessarrily equate to traffic. If the organic search results do not have the right message to market, then it will end up getting little response over what it could generate.Here is an example. Everyone knows that organic search results get more clicks than PPC ads. By juggling the bid price I had a PPC ad positioned across from a client’s organic result for a keyword. The big surprise, the PPC ad was pulling more clicks.  Why? Better message to market. I continued to split test the PPC ad refining and testing the message. I then did some SEOwrite on the page having the web master change the meta tag description, page title and first paragraph for the page. The result? The organic result began generating more clicks than the PPC ad and the PPC was still pulling well.John Deck DirectMarketResults <a href="http://www.directmarketresults.com/" rel="nofollow" target="_blank">www.DirectMarketResults.com</a> The big take away in Alexis’ article is that ranking does not necessarrily equate to traffic. If the organic search results do not have the right message to market, then it will end up getting little response over what it could generate.Here is an example. Everyone knows that organic search results get more clicks than PPC ads. By juggling the bid price I had a PPC ad positioned across from a client’s organic result for a keyword. The big surprise, the PPC ad was pulling more clicks.  Why? Better message to market. I continued to split test the PPC ad refining and testing the message. I then did some SEOwrite on the page having the web master change the meta tag description, page title and first paragraph for the page. The result? The organic result began generating more clicks than the PPC ad and the PPC was still pulling well.John Deck
DirectMarketResults
http://www.DirectMarketResults.com

]]> By: jon rognerud http://www.makepeacetotalpackage.com/alexis-siemon/whats-more-important-than-your-search-engine-ranking.html/comment-page-1/#comment-3773 jon rognerud Fri, 06 Jun 2008 23:18:09 +0000 http://www.makepeacetotalpackage.com/alexis-siemon/whats-more-important-than-your-search-engine-ranking.html#comment-3773 Hi, Alexis: Great outline, good points! Rankings are so "been there, done that". It's all about the conversions at the end of the day. SEO firms who focus on ROI is where you need to be. Of course, you need targeted traffic, but it's almost a "given" :-) I added some additional points to usability and the study of analytics in a recent article also: http://www.entrepreneur.com/ebusiness/searchoptimization/searchengineoptimizationcolumnistjonrognerud/article184832.html Cheers, - Jon Author|Speaker|SEM Hi, Alexis:

Great outline, good points!

Rankings are so “been there, done that”.

It’s all about the conversions at the end of the day.

SEO firms who focus on ROI is where you need to be. Of course, you need targeted traffic, but it’s almost a “given” :-)

I added some additional points to usability and the study of analytics in a recent article also: http://www.entrepreneur.com/ebusiness/searchoptimization/searchengineoptimizationcolumnistjonrognerud/article184832.html

Cheers, - Jon
Author|Speaker|SEM

]]> By: Fred Black http://www.makepeacetotalpackage.com/alexis-siemon/whats-more-important-than-your-search-engine-ranking.html/comment-page-1/#comment-3759 Fred Black Fri, 06 Jun 2008 14:32:14 +0000 http://www.makepeacetotalpackage.com/alexis-siemon/whats-more-important-than-your-search-engine-ranking.html#comment-3759 Finally! It's a nice change to see someone in a prominent position who knows what they're talking about when it comes to SEO! I made a similar post earlier this week on my blog titled: <em>Beyond SEO – The Tale of the Three Legged Dog</em> which addresses why getting on that first page of results is not usually the end all that everyone thinks it is.  Finally! It’s a nice change to see someone in a prominent position who knows what they’re talking about when it comes to SEO! I made a similar post earlier this week on my blog titled: Beyond SEO – The Tale of the Three Legged Dog which addresses why getting on that first page of results is not usually the end all that everyone thinks it is. 

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