All I Want for the Holidays …


(Plus six cool gifts to help make 2009
YOUR most profitable year ever!)

Dear Business-Builder,

I just figured out what’s been keeping you up nights.

You’ve been waking up in a cold sweat worrying about what you’re going to give me – Clayton Makepeace – this holiday season.

And why not?  After all; I’ve given you nearly 600 zero-baloney articles packed with money-making insights, ideas and advice on this blog so far – nearly 300 articles this year alone. 

And each one of those articles is jammed with brainstorms other online coaches charge a freaking fortune for – all for free. 

I mean, when you think about how much time and money my staff and I invest to give you all this great free stuff — and especially about how much the help you get here will earn you every year for the rest of your natural life … WHO ELSE would you be shopping for right now?!

In my book, the fact that you’ve recognized the value The Total Package brings to your life — and that you want to thank me for it with a nice holiday gift — makes you a good person.  (Not like folks who greedily snark up all the free stuff they can get and then complain when offered something to actually buy!)

And since you are obviously a quality individual … since I am NOT an easy guy to buy presents for … and especially since my mission here is to make your life easier; not harder … I’m going to solve your problem for you.

Now, if you’ve been reading The Total Package for a while, you probably already have some gift ideas for me.  You know I love Grey Goose and Cohibas … $30,000 Harley-Davidsons and $130,000 Porsches.  And the fact that you’ve actually considered giving me such thoughtful gifts touches my heart.  Sincerely. 

But frankly, I’m good in all those areas.  Besides; there’s something I want from you that will give me more holiday cheer than all of those things combined – and it won’t cost you a red cent …

I want you to help me help more people.

It’s like a double-karma thing.  You’ll help others by introducing them to The Total Package.  And you’ll help me … by helping me help them.  How can you possibly lose on a deal like that?

The best part is, my holiday gift won’t cost you a penny.  In fact, I’ll even reciprocate – with up to six gifts I promise you’ll love (because they’ll make you money).

So what do I – Clayton Makepeace – want this holiday season?  Three things, actually …

1. Make a video about The Total Package:  Put your webcam to good use.  Or, if you prefer, create a PowerPoint, then use Camtasia to record it along with your narration. 

Explain why any entrepreneur, business owner, marketing exec, copywriter or other consultant who doesn’t read The Total Package is certifiably insane.

Prove your point by showing – as specifically as possible – how an idea or article has saved you time … saved you effort … made you money.

Then, post your video on YouTube.com and also post the link to your video in our blog comments below.

I’ll reciprocate by sending you a free copy of Steal These Secrets, Volumes 1 and 2 just for posting your video …

Packed inside these two volumes are 25 of my slam-dunk promotions – complete with red-hot headlines … compelling themes … and marketing strategies that worked like gangbusters to make my clients millions of dollars.

PLUS, you get a boatload of bonuses:  Makepeace Under the Microscope … The Intelligence Briefing … an eye-opening "How I Do It" interview with yours truly … 206-Page Headline Swipe File … Swipe File Secrets of the Rich and Famous … and my Global MegaTrends E-mail Campaign swipe file – a whopping $718 value!

These response exploding volumes go for $394 in our online store, but they’re all yours, FREE – just for making a simple video.

And if yours is one of the two best, you’ll also get your choice of any product in our online store (Value:  Up to $7,500).

2. Give the gift of The Total Package to everyone you know:  I figure birds of a feather flock together.  If direct response marketing is your thing, you probably know plenty of others in this game, too. 

It would make me really, really happy if you’d take a few minutes to  write a nice e-mail about how valuable The Total Package has been to you and include this sign-up link in your e-mail:  http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

Then, open your contacts list and send your e-mail to everyone you think would benefit from the help we offer here.  They’ll get four valuable reports just for joining us:  1) Why Your Advertising Never Makes Money … 2) The Eight Components of Irresistible Direct Response Offers … 3) How to Decide Where to Advertise and … 4) How to Write Killer Ads and Compelling Sales Copy.

(You should have received those reports when you subscribed to The Total Package.  If by some chance you don’t have them, click this link to download the reports now.)

If you’ll post the text of your e-mail in the blog comments below, I’ll reciprocate by sending you a free copy of How to Challenge a Strong Control and Kick It To The Curb! …

Just pop this CD-ROM into your computer and watch over my shoulder as I transform four lukewarm promos into certified control-killers – and give you proven response-boosting techniques that’ll set a fire under your own promotions.

PLUS, you get the special bonus session – The 37 Most Valuable Marketing and Copywriting Lessons I’ve Ever Learned – a $99 value!

This 7 1/2 hours of video mentoring and the career-exploding bonus session sell for $346 in our online store, but they’re yours, FREE – and all you have to do is write an e-mail.

And if yours is one of the two best e-mails I see, you’ll also get your choice of any product in our online store.

3. Blog your brains out:  Visit every home business, small business, entrepreneurial, copywriting and marketing blog on the Web and start or contribute to threads about how THEY can get great freebies by reading this issue.  Tell your own story about how The Total Package has helped you – again, with as many specifics as you can.

Give us the link to your posts in our blog comments below and you’ll get a free copy of Double Your Profits in 12 Months or Less just for playing …

You’ll be able to instantly download this 234-page e-book which is jam-packed with practical, nitty-gritty tips, tricks and tactics – including 177 proven business-building secrets that have at least QUADRUPLED profits for my clients over the past 37 odd years.

PLUS, you’ll be showered with $227-worth of response-rocketing bonuses:  Ad Writers Arsenal … Beat the Blank Page Blues … and 37 Proven Ways to Get Bigger Winners More Often.

You’d have to shell out $79 to get Double Your Profits and the bonuses from our online store, but they’re yours, FREE – in return for a quick blog post.

And if yours is judged to be one of the two most persuasive blog posts we see, you’ll also (you guessed it!) get your choice of any product in our online store. 

Hint:  
Give me all three of these gifts if you can.

That gives you three different free gifts just for trying — plus six chances to win the product of your choice from our online store!

And by doing so, you’ll help me help thousands more people get their businesses, employees and families safely through these tough times.

Plus, you get to stop waking up in the middle of the night wondering how to thank me for The Total Package – not to mention, karma out the wazzoo.

Oh, one more thing:  Martha just reminded me that she needs to know where to send your free gift.  So this is what you need to do.  When you submit your entry on The Total Package blog comments, shoot her a quick e-mail at care@makepeacetotalpackage.com  Give her your full name, e-mail address, mailing address and the number of your Total Package blog comment post, and she’ll get your gift out to you as soon as possible.

But make sure you get your entries in before the deadline on January 12th.  The big winners for each category will be announced on January 15th.

So what do you say?  You in?

Yours for Bigger Winners, More Often,
Clayton Makepeace Signature
Clayton Makepeace
Publisher & Editor
THE TOTAL PACKAGE

Looking for past issues of The Total Package? Click here for our archives.

Want to share or reprint this article? Feel free. Just give us full attribution and a link to our Home Page when you do.

Attribution Statement: This article was first published in The Total Package. To sign-up to receive your own FREE subscription to The Total Package and claim four FREE money making e-books go to www.makepeacetotalpackage.com.

P.S.  When I say you could win anything in our Online Store, I mean ANYTHING – including the complete video record of my Power Marketing Summit – list price:  $7,500!  This is really worth doing – we have products that will position your business for huge growth … ramp up your copywriting skills … have clients lined up around the block to hire you … and much more.

To check out what you’d pick if you win, click here and window shop your little heart out!

P.P.S.  Wherever you live … regardless of which God you worship … please accept our sincerest wishes for a joyous holiday season.  And may all your dreams come true in 2009!

Looking for resources related to this article? Try some of these.

Looking for more of Clayton's articles? Check these out.

Looking for past issues of The Total Package? Click here for our archives.

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77 Responses to All I Want for the Holidays …

  1. Hi Clayton :)

    Excellent idea – you are on!

    Sue in Aus
    http://www.marketingforlife.com.au

  2. Bill says:

    Yes, Virginia (and Pennsylvania, and Colorado, and,…, well, you get the point, don’t you?) there IS a Santa Claus, and his “day name” is Clayton!!!

    As I blow the dust off my digital video recorder, I wish you all a VERY MERRY CHRISTMAS!!!

  3. Adam says:

    Hey Clayton and everyone else, HAPPY CHRISTMAS and have a SPECTACULAR 2009.

    Anyways, here’s the e-mail about the Total Package I wrote to 38 of my friends, colleagues, clients…
    ——————————–
    Hi Everyone,

    Look, Santa has come a few days early this year. The big guy, AKA Clayton Makepeace, has agreed to give all of you guys a FR*EE subscription to his dynamite online newsletter, The Total Package. I’m sending you all this email with the link to the sign-up page for your convenience.

    Just click on it and go sign up. It’ll easily be the most profitable few moments you’ll ever spend. To my clients reading this, it’s fair to say that what I’ve learned from “Santa Makepeace” has already put gobs of moolah in your bank account through his insanely brilliant copywriting ideas, tips, tricks and techniques.

    A lot of the packages you guys have gotten from me have been heavily influenced by Clayton’s teachings. So please guys and gals, give a little back to Clayton and his team by signing up for his rip-roaring newsletter.

    And for friends and colleagues reading this, what I’ve written above should give you enough incentive to get involved with Clayton. Wanna make money, boost your skills and land plum new assignments?

    Well, you know what to do guys. Jump over to:

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    You’ll be blown away by the content. Do it NOW and Clayton will send you at least 4 very valuable FR*EE gifts to download in just minutes.

    All the best guys and Gals,

    Adam

  4. Frank O'Leary says:

    Now all us TP readers know who’s REALLY ‘certifiably insane’ … it’s CLAYTON. Noooobody else is this generous !

    What a great Christmas present. What a great idea. (What great marketing.)

    Thanks, Clayton. Merry Christmas to you and Wendy, and all the folks at TP and ResponseInk.

    (Clayton, did you do a stint with Dudley Moore at that institution featured in the 1990 movie “Crazy People”? Hilarious movie about advertising. Some of Dudley’s nuttiness must have rubbed off on you.)

  5. Pingback: All I Want for the Holidays … | The Total Package

  6. Greg Thompson says:

    Hi Clayton,

    I’ve posted a video for you here:

    http://www.youtube.com/watch?v=dDvYFW1pPNc

    And I’ve also included a link on the YouTube page to your holiday signup page. (Sorry, no friends to email who don’t already know about you, so I did this instead)

    I’ve profited over $200,000 from seeing your Summit videos and reading your articles. I’ve also been on your teleconferences before where you personally answered my questions and think you’re a really nice guy to boot, which is kindof a rare thing in the marketing world. There are a lot of jerks out there who sound great in their newsletters but you wouldn’t wanna meet ‘em. But Clayton, you really are who you are in your newsletters and I appreciate that.

    I’ll still be using the stuff I learned from you when starting my next business here in the next 2 months.

    The video explains all.

    Thank you,
    Greg

  7. Sean Donahoe says:

    “Who wants to be a firetruck?” (my favorite quote from that movie…

    Clayton, as always a fantastic post and a great marketing idea to thank you for all these marketing articles you have provided to the Total Package reader base.

    Just wanted to say a big “Merry Christmas” to you and the TP crew and see you in the new year.

    Regards

    Sean Donahoe
    The Manic Marketer

  8. Kevin Puls says:

    Second Thing. (This was sent to my life insurance agent who already subscribes to Early to Rise):

    Hello, & Happy Holidays!

    I wanted to send you this link to a great resource that I have been subscribed to for a little over a year. I know that you, Rob, are signed up for the Early to Rise newsletter.

    This one deals with marketing and direct response marketing, and since you are in the insurance biz, you could always stand to learn some more- Enjoy!

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    Best,

    -K
    http://www.for-the-troops.com/shop/

    P.S. By the Way, Clayton is a regular contributor to ETR.

  9. Mark Dresner says:

    Here’s my referral email….

    Dear Friends,

    I’d like to give you a very special gift.

    And I’m very excited about this gift because it’s something you’ll treasure each day of the New Year. In fact, my gift so useful and valuable I know you’ll even want to re-gift it to others.

    Sounds nutty, I know – so let me explain.

    About two years ago I stumbled upon a unique business resource on the Web. Though calling this resource a “resource” really doesn’t do it justice – it’s really much, much more.

    What would you call something that combines:
    · Team of expert mentors,
    · Archive of proven marketing tactics and strategies and
    · Daily stream of latest field-tested business ideas.

    I think “The Total Package” sums it up nicely.

    Wanna know the best part? It’s all absolutely free. No kidding.

    Every day I get a new and fresh “lesson” sent directly to my email box. Of course I can also search the entire archive of past lessons whenever I want. Topics range from copywriting tips and techniques to powerful direct marketing strategies to new and profitable business models.

    Okay, I’ve kept you waiting long enough.

    My secret resource really is called the “The Total Package”. It’s a combination newsletter/blog/archive/community created by World-class copywriter, marketer and businessman Clayton Makepeace and his talented team.

    You can subscribe by signing up at the link below. http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    But there’s more. You’ll also get a boatload of special holiday gifts from Clayton just for signing up for The Total Package. Imagine that.

    Well, there you have it, a really useful and special gift from me to you. And as I mention earlier this is something I hope you’ll pass along to others. It’s THAT good.

    Best regards,

    Mark Dresner
    P.S. Let me know when you get your first “Aha moment” from Clayton Makepeace and The Total Package. My guess is it won’t take very long!

  10. Well, this offer is truly something special. Clayton rules)

    I’m taking the 2nd option. I’m the direct-response copywriter in Russia (and “the” is quite justified as I was the first one who introduced copywriters over there to the DIRECT RESPONSE))…

    …so the text below is a translation from Russian — from the Email that I sent to the VIP list of my customers and clients.

    ——-

    “Hello,

    The New Year is coming. People are receiving gifts (the smartest actually OFFERING them)…

    …So how can I stay aside?

    Especially when it comes to my VIP clients and customers.

    Thank you all, for being and remaining. It’s the best proof that what I do for you does work.

    The gift I want to offer you is quite special.

    It’s the ezine of Clayton Makepeace — probably “the most expensive” Western copywriter.

    In fact — it’s a true “direct-response electronic magazine”. Apart from Clayton himself, there are about a dozen of other copywriters and marketers contrubuting. And it is issued every single day (except weekends).

    If you’re scared of reading so many Emails — no need to worry. Look for those that say “The Week In Review”. There is a weekly overview of all new articles.

    And the best part: as a gift for subscribing there, you’ll receive four PDFs on different direct-response advertising matters. And I do recommend to get them.

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    Personally I’ll have a gift just for making this recommendation) But it’s absolutely sincere — otherwise I wouldn’t recommend it.

    So do check this out… and I’m not saying bye this year)

    Pavel”

    ——-

  11. Karen P says:

    Some beginning copywriters start down the path to direct mail copywriting because they bought the hype … just “write a simple letter like this one,” and your bank accounts will fill up with tens of thousands of dollars per deposit. And then we try writing one of “those letters.” That’s when the shock hits: the learning curve suddenly swings for the skies. If it weren’t for sheer desperation (and the current ZERO bank balance), we’d go back to college or get a ‘real’ job. And then, in the nick of time, we come across an amazing e-zine chock full of tips and training, all for free. Such a site is Clayton Makepeace’s The Total Package. I’ve been stuck on more than one AWAI assignment, and it seems that just when I need it, a link to The Total Package will show up in my email in-bin. Sure enough, the post invariably contains a secret or a key that unlocks my problem. One in particular was an article bemoaning pseudo-, or faux-benefits, you know, where we take features and reword them to sound like benefits. I want you to know that his advice was a big help, but I also want you to know that his style of writing is terrific, so I’ve pasted here a tiny chunk of the post, which was entitled “Are Faux Benefits Killing Your Copy”:

    “Apply my patented “forehead slap” test to each … headline and you’ll see what I mean.

    * Have you EVER jumped out of a warm bed to holler, “I gotta flush some deadly toxins out of my colon!”

    “No? Me neither! …While “flushing toxins out of my colon” is nowhere near the top of my personal “to do” list, I WOULD prefer not to be constipated, or plagued with uncontrollable diarrhea, or have to poop in a bag for the rest of my life, or die from colon cancer.”

    I strongly encourage you to take advantage of the great–FREE–information at The Total Package, and add yourselves to his mailing list. Here’s the link again: http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html. It might just help you nail that learning curve.

    Oh, and by the way, Clayton will give you 4 bonus e-books when you sign on.

    Wishing each of you the best holiday season ever,

    Karen Patry

    PS to Clayton: Do you have room for any more copy-cubs??

  12. Pingback: Big Marketing For You » Blog Archive » All I Want for the Holidays … | The Total Package

  13. Julius James says:

    Hi Mr. Makepeace. Here’s a video I made and posted to youtube. Thanks for all of your great information.

    http://www.youtube.com/watch?v=fDFntEWTuQ4

  14. Julius James says:

    Your stuff is so good I’ve made everyon in Stephen Dean’s blog community aware.

    http://www.stephensblog.com/the-argument-between-my-sister-and-i-required-mediation/comment-page-1/#comment-138

  15. Chu D. Obii says:

    Clayton, thank you for such a wonderful 2 months of great information which I have been so blessed with since October. I know I would be staying connected to the TP for a very long time. I would send the videos, emails and more as my special thank you gift to you.

    Actually, if I had got this idea earlier I would have put out video on YouTube on your behalf for FREE, because you’ve been a blessing. However, the FREE gifts you are offering as so-ooo enticing, that I MUST have them. I would make the videos and write the emails at ONCE!! You hear from me shortly.

    [May I also use this opportunity to wish you, Wendy and all the wonderful workers and helpers at Total Package a Merry Christmas and a super properous New Year 2009!!!!!

  16. Chu D. Obii says:

    Dear mastermind,

    Its been a wonderful year for me, and you have been a key contributor
    to the sparkle I have enjoyed this year, and I’ll like to say thank you!

    The Year 2009

    I believe the New Year will be beautiful and super prosperous for my business.
    I can say this mainly because of the advanced marketing knowledge I have
    acquired this year on how to prosper in any market or economic circumstance –
    even in this recession. I am grateful for what I have learned from one exceptional
    marketing mentor and coach named Clayton Makepeace of the Total Package.

    I have learned a whole lot from Clayton, for FREE – believe it or not. And I
    believe, if you run your own business or are planning on starting one up you to
    would benefit greatly (as I have) from this guy by subscribing to his
    newsletter – The Total Package.

    I am not being paid to endorse Clayton’s Total Package, however I believe you
    will benefit greatly from this resource, and if you come across any resource that
    would be of benefit to me as well, you would be compelled to reciprocate and
    inform me as well. Click here to subscribe to the Total Package Today, and prepare
    for your prosperous 2009!

    Wishing you a Merry Christmas and a Super Prosperous New Year!!

    Warmest regards,

    Chu D. Obii

  17. Chu D. Obii says:

    I sent the email post above to my mastermind group…

  18. Pingback: Whats up with My wife in bed with Clayton Makepeace the secrets | tecacentre.net worldiwde community

  19. Linda Byam says:

    Clayton, Wendy, Martha and all:

    Sometimes simple words say it best. Thank you all for the the wisdom, the humor, the insight and the good counsel you provide so generously. You add a profitable – and fun! – factor to every week.

    I wish all of you a Merry Christmas, a Happy New Year and a year filled with health, happiness and hope.

    Best to you,
    Linda Byam

  20. Julius says:

    I first heard the name Clayton Makepeace when
    reading bencivenga’s bullets a short while
    ago.

    If you don’t know what that is, it’s a
    newsletter written by the titan of all
    copywriters Gary Bencivenga. An honorable
    mention for Mr. Makepeace by this legend
    piqued my interest.

    I came across this name again today when
    reading a sales letter for Daniel Levis’s
    2008 masters of copywriting 2008 course.
    I decided I have to check this dude out.
    It turns out he rakes in $650,000USD a
    month in royaltees and fees.
    He’s arguably the highest paid copywriter
    in America.

    I downloaded an interview that Levis
    makes available and I’m glad I did.
    In this interview Makepeace describes
    How to instantly increase productivity in
    writing. Here’s the jist of it:
    Every writer has a creative and an
    analytical side. You can only be analytical
    for so long in a given day. Once your
    analytical gas runs out, just switch to your
    creative side.

    For example, if you’ve spent 4 hours in
    research and feel mentally spent, rather
    than calling it a day, you can get several
    hours of creative writing in if you drop
    the research and spend some time writing
    headlines or something.
    There are so many other profound strategies
    that have been honed over Mr. Makepeace’s
    30 year career, which he shares in this
    interview.

    One is the most common and the most diabolical
    mistake that every freelance copywriter makes.
    Everyone swares this one thing is key to
    success, but, the exact opposite is true.
    Find out what it is on page 19 of this
    PDF.

    I’ve been working on a sales letter for months
    now. It’s perfect. At least that’s what I
    thought.

    After reading this entire interview, I decided
    to analyze my this letter with the Makepeace eye.
    I instantly realized this letter sucks. I’m not
    going to spend a dollar getting it out to my
    target audience as is.

    I’m going to rework the whole thing starting tommorow.
    From this article I made I way to
    makepeacetotalpackage.com and instantly did
    this…
    http://www.youtube.com/watch?v=4pXfHLUlZf4

    Are you kidding me? There are nearly
    600 articles written by Mr.
    Makepeace himself on his blog.
    They’re available to everyone.
    I’m going to read every last word on that
    website. If you haven’t been yet, you need to go.

    Julius James.

  21. Allen W says:

    Hey ,

    I know you are interested in improving your copy and copy writing skills.

    You and I both know there are a ton of wannabee’s out there professing to be experts who haven’t done sh*t. Except for proclaim themselves the second coming of Claude Hopkins… As we both know, at first it’s hard to tell the real deal from the bozo.

    I found a real deal. You really should subscribe to Clayton Makepeace’s ezine. He completely over-delivers, and like the late great Gary Halbert, he wants to make sure you understand the inside stuff. He does not charge for his ezine. And it’s not a “pitch fest” with every email trying to get you to buy into the latest “guru” marketing scheme. He’s not like that yet, and if he does get like that, I’ll unsubscribe in a heart beat.

    Instead of constantly trying to pitch the next JV deal, Clayton and his group of excellent writers seem to be in a contest to out do each other in providing the most useful and actionable information. Now of course Clayton does not do this for nothing. He does have copy writing products for sale.

    I bought some of Clayton’s stuff and it’s really, really good. Expensive, but really, really good and worth the price. Let’s face it, you can get a $29 ebook on improving your copy from some bozo that’s all re-hash stuff, or you can get better information for free from Clayton.

    He also has several blogs going and he even answers posts to the blog!

    Speaking of $29 ebooks. I think you need to go right now to http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    and subscribe. It costs not even a penny, and you get 4 free reports just for subscribing.

    FREE reports: 1) Why Your Advertising Never Makes Money … 2) The Eight Components of Irresistible Offers … 3) How to Decide Where to Advertise and … 4) How to Write Killer Ads and Compelling Sales Copy.

    You can’t lose. And if you decide to take my advice and subscribe, you will be thanking me. And you and I can also discuss the concepts and ideas in the zine. Oh yeah, one last thing. There is a ton of information and his zine comes out every day. All the back issues are archived and still alive for discussion.

    Sincerely,
    Allen

  22. Mike Humphreys says:

    Clayton,

    I love what you’re trying to do for other copywriters and want to do my part to help. I sent an email out to one of my email lists of 100+ copywriters. Here’s the email that was sent out.

    Happy holidays to you and the rest of the Total Package staff. Keep up the great work in 2009 and beyond!

    Take care,

    Mike Humphreys

    Hello {!firstname_fix},

    It’s Michael Humphreys from the Copywriters Recession-Proof Roundtable. If your copywriting business struggled or did poorly in 2008, then this may be one of the most important emails you will ever get from me.

    Please note that in this email I don’t have anything to sell you. I’m contacting you purely out of holiday good-will and wanting to see you succeed even more as a professional copywriter. In fact, in just a moment I’m going to share a few online resources that should be of great use to you and are 100% completely fr*ee.

    It’s almost the end of 2008. Many of us will take a few minutes and reflect back over the past 12 months. What goals did we achieve? What goals are we still working on reaching?

    For me, 2008 was one of my best years ever. I became a dad for the second time. I had my first home-run piece for a client that produced over 6 figures in a month for them. I even ghostwrote for one of the biggest named copywriters in the industry.

    The amazing part is my copywriting business more than doubled in sales even though I could only work part-time for 5 months mid-year. That was due to my wife being in a major car accident right before the birth of our son Gregory in May. Fortunately, my son was born fine and my wife has made a full health recovery.

    Now, I hate to sound like I’m bragging because I’m really not. Despite my respective accomplishments, I’m actually a pretty down-to-earth guy.

    How did I create more success in 2008?

    Well, I believe it’s a three-part answer.

    First, you need to take ACTION. Without taking action, even the best ideas will never be launched. Without taking action, your marketing and networking efforts can’t attract the copywriting clients that you deserve.

    Second, you need a PLAN. You need to know what direction you want to take your business. How are you going to market your copywriting business? Are you just winging it? Or are you using a proven marketing plan?

    Third, you need to working on refining and improving your COPYWRITING SKILLS.

    Now you can grab a bunch of old ads online and try studying them. You can find out who might be the hottest online copywriters right now and swipe their sales letters to study.

    Or you can study the most successful copywriter in the industry.

    That’s the route that I chose to go: Studying the best. Now for the longest time, I didn’t reveal this resource that I constantly studied. I felt like it gave me a real competitive edge. I was able to keep bumping my rates up every month and my client load never slowed down. The raving client feedback kept flowing in.

    I kept spending every spare moment studying this copywriter’s work. And his track record over the last 25 years is simply amazing.

    His name is Clayton Makepeace and quite simply, I’ve become one of his biggest fans.

    Clayton started a website a few years ago that has become a virtual priceless resource for copywriters. At first, Clayton wrote every article on the site… literally hundreds of fr*ee articles on how to write better sales copy. Eventually, he brought in other guest authors.

    That’s how I discovered other great copywriters like Doug D’Anna… Carline Anglade-Cole… Bob Hutchinson and many others. A-List copywriters who were also eager to share some of their tricks of the trade.

    Here’s my holiday wish for you: Check out Clayton’s site at http://www.makepeacetotalpackage.com

    That’s a direct, non-affiliate link. I’m recommending this resource because I believe it will help you succeed even more.

    Take some time to read some of the past articles by Clayton and the other authors. If this site were owned by most internet marketers, they’d charge $500 or more per month for access and yet Clayton makes it available for fr*ee.

    Here are a few of my favorite articles and resources on Clayton’s site to get you started.

    Over 20 different ways to write powerful bullets

    http://www.makepeacetotalpackage.com/clayton-makepeace/happy-holidays.html

    How to close the deal with prospective clients

    http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-close-the-deal-2.html

    The 3 Unforgivable sins that copywriters make with their body copy

    http://www.makepeacetotalpackage.com/clayton-makepeace/how-to-navigate-the-body-copy-minefield-without-getting-blown-to-smithereens.html

    Here’s hoping 2009 is your best year ever.

    Happy Holidays,

    Mike Humphreys

  23. Idris Arkette says:

    “Set Your Brain To Sponge Mode And Soak Up Money Making Ideas,
    Strategies And Tactics From The Billion Dollar Man…
    For Free”

    Guys,

    This man has built a mammoth library of over 500 issues of
    his newsletter.

    I like to call it super letter.

    It’s mad amounts of information on that baby.

    He calls it “The Total Package”

    When you click the link below you’ll get to
    download 4 of his reports right away.

    Then you’ll need to go down to makepeacetotalpackage.com
    and soak up all the info there.

    The letter I wrote which I sent to the offline companies
    I leared how from that super letter site.

    Check it out.

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

  24. Lisa Marie says:

    And since you are obviously a quality individual … since I am NOT an easy guy to buy presents for … and especially since my mission here is to make your life easier; not harder … I’m going to solve your problem for you.

  25. Alex says:

    This is one of my first, if not fist comment.

    What a offer! It made me to get involved :)

    I’ve been your subscriber for few months and not only that I still keep reading/listening to you guys but I am also studying how you have craft the text of your every web page.

    In fact, my wife is meant to start getting involved and help me with copy writing. Try to guess from who she is learning copy writing :)

    English language is not my mother language as for her is, another reason why I do not write so many comments.

    Sure, I will take action and create video, send e-mail and make blog post. Gifts that are given are worth much more than time one needs.

    Thank you for this great opportunity!

  26. James Palmer says:

    You’re on, Clayton,

    Here’s the text of an email going out to my list:

    I hope everyone is enjoying a festive and happy holiday season. I just wanted to pop in real quick and tell you about a great free copywriting resource you can use right now to start learning the secrets of effective copywriting and marketing.

    See, when I was just starting to learn about copywriting, I scrounged around for every resource I could find, and this was one of the firstBand still the bestBI=ve found.

    It=s called The Total Package, a website by super copywriter extraordinaire Clayton Makepeace. Every day it comes to you jam packed with copywriting and marketing wisdom.

    Clayton and his small army of major league business gurus, including Daniel Levis, Troy White, Michael Masterson, Bob Bly, and many more, bring you proven, tried-and-true methods for creating bigger winners more often. Not only that, but I=ve learned so much about writing just from reading Clayton=s writing. His style is infectious and makes you want to read his messages all the way to the end. He is truly one of the greats, and you can learn everything you need to know to become a successful, A-level copywriter, create your own info product business, or market your current products and services more effectively.

    So do yourself a humongous holiday favor and sign up for The Total Package today. When you do, you’ll get four of Clayton’s best business-boosting reports absolutely free. So what are you waiting for? Click this link to sign up now: http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    You’ll be on your way to bigger winners more often in 2009.

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    Happy Holidays,

    James Palmer

  27. Kevin Puls says:

    OK, so I posted my e-mail I sent to my life insurance agent (Comment # 7). So, now, here is my comment I left on Yanik Silver’s blog:

    http://www.internetlifestyle.com/blog/?p=426#comment-4916

    Best,

    -K
    http://www.for-the-troops.com/shop/
    10% of after-tax proceeds goes to military charities!

  28. Susan says:

    Cool, marketing Clayton. And a great Christmas pressie for your readers. Can’t see the red suit and whiskers but I’m sure you’re wearing them as I write this.

    Decided on a little, understated blog post. Hope it brings you some readers. As well as raising my street cred for learning from the likes of you, of course! lol

    http://www.sansmoneysecret.com/index.php/Sans-Money-Secret/copywriting-tips/christmas-copywriting

    Best wishes to you and those you love. Have a wonderful holiday time.
    Susan

  29. Dean Kennedy says:

    I’ve created a blog post about TTP asa Christmas gift resource for my blog readers … (http://www.deankennedy.com/blog/copy-tip-16-must-have-resource/) — video promo and email out tomorrow, after Christmas Day!

    I pointed out what’s obvious to me after reading TTP for the last two years …

    “If you were a business owner, and you could marry a website, this would be THE ONE!”

  30. Tim and Jen says:

    Hi

    We intended to write just a quick message & email it to you, to wish you a merry Christmas for 2008 and happy holidays also to let you know we are doing well. BUT it turned out too much news so we broke it into a few videos and posts as well as the below.

    We just had to let you know a few new exciting action video blog posts are ready including our boxing day event at http://tecacentre.net/wpress

    As you may know tecacentre.net is all about helping you, just like the person we are referring you to, who is Clayton Makepeace. He CAN really HELP YOU in making a better life for yourself with the MONEY you make from implementing his strategies.

    Check out a short video about Clayton. http://au.youtube.com/watch?v=orVAlINRmU8

    or

    a longer video and post about Clayton and the team.
    http://tecacentre.net/wpress/whats-up-with-my-wife-in-bed-with-clayton-makepeace/

    OR read on for the full story in the original intended email below.

    http://ausis.info/wordpress/Merry-Christmas-Clayton-Makepeace-you-are-TOPS/

    NOTE IF YOUR READING THIS ON OUR AUSIS.INFO BLOG YOUR ALREADY HERE.

    Either way please don’t miss out on your total package experience by signing up FREE at
    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    Financial crisis WARNING YOUR JOB DEPENDS ON IT.

    What does this stock market crash and financial crisis stuff have to do with me I hear you say.

    Well Tim and I have been nose to the grindstone this past year coming up with ways to help YOU in these tough times. We put up 20 websites Tim has MADE and developed some great software and courses which are for sale at our sites. We have been studying with Stompernet, Clayton Makepeace and other marketing Gurus to help not only help our business but your business and your personal relationships as well, to help survive these tough times.

    We know it is the holiday season but we also know you would have to have rocks in your head not to invest in your future especially in these wildly troubling times.

    Experts have said this instable climate could go on for many years maybe 2, 4 or EVEN 10 YEARS or more, causing countless job losses and business closures. At this point most experts are saying the traditional business including BIG business will NOT survive in EXACTLY the same way as the dinosaurs became extinct. This EXACT type of climate change is what experts believe caused the extinction not being able to adapt just like MANY BUSINESSES REFUSE TO CHANGE Starbucks is only one example of this.

    EVERY BUSINESS IS BEING AFFECTED..! Some of the HARDEST HIT business types are non essential products or services, home shopping, luxuries, amongst the many others.

    SO HOW CAN WE HELP YOU? If you haven’t already heard about a really useful newsletter called the Total Package, or maybe you have and just have not yet subscribed to it, let me share it with you some. Several things have happened to us this year, but mostly this year has been a very positive wake up call for us, to which The Total Package has played a major role in.

    It has opened our eyes wider to the many wonders of writing & copyrighting that we have been simply overlooking due to not knowing how valuable it is in our business, based on what we felt was invalid. Which made us wonder how much of the same you have done and as a result been MISSING OUT ON. Take for example long copy, nearly everyone I know either does not know what it is or, like we used to, thinks it has no place in advertising for their businesses.

    BECAUSE PEOPLE WON’T READ IT. THOSE PEOPLE ARE WRONG your copy will be remembered. On Christmas eve 2008 I was out shopping and ran into a friend who had gotten our old adverts and the new one. She stated it was so much she took quite a while to read it all. In the past we did articles and more recently one is posted at ausis.info our latest specials.

    This newsletter will not only tell you that line of thought is wrong but it actually has an issue that proves it. We have dramatically changed the way we look at both long & short copy advertising. But the Total Package has not only helped with our advertising, it has also worked well with the teachings from our other Gurus on the internet to greatly improve our sites & our articles, it has even had an effect on our videos.

    We are much more confident now we know how to present ourselves as we are, people, potential clients and friends just like you. Each newsletter has either some new thing for us to look at, or a new perspective to inspect. Funny stories & anecdotes that actually help remember the lessons are also entertaining.

    Clayton has been copyrighting for many years which is often brought up in a funny way in his copy. We have been subscribers for quite a while now but only the past year, have we really been studying with great anticipation. Even so we have learnt SO MUCH which your yet to see!

    Your going to lose your job one day BUT… Did you ever think it would be like when 1000′s of Starbuck’s people LOST JOBS in 2008.

    Don’t miss out YOU CAN ONLY BENEFIT from joining us by signing up at the link below.

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    Clayton has informed me that just for signing up you will receive 4 reports
    1) Why Your Advertising Never Makes Money
    2) The Eight Components of Irresistible Direct Response Offers
    3) How to Decide Where to Advertise
    4) How to Write Killer Ads and Compelling Sales Copy

    If you know us, YOU will know, that we do not recommend things that are no good or do not work, & we are both recommending it for our own reasons. Just because Clayton told us he would be happy to accept our earnest recommendations to others and the heart felt thanks that we give him, as his Christmas present, ( and he is not an easy person to think up a gift for) was the icing on this cake. To start with the 4 reports are his gift to you, RIGHT NOW, so you can see what I mean by he is difficult to get gifts for, bit like us actually.

    To help make the best for your next year onwards, head on over joining us and benefiting as Total Package subscribers, by signing up now. We hope to hear that you DID NOT MISS OUT, or sent this on to someone we don’t yet know that you do, who will benefit from its income producing wisdom & humour.

    DON’T FOGRGET TO GO NOW TO:

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    AND Have a great holidays

    Tim & Jen Short
    from
    tecacentre.net

    We are Australian solutions providers.
    IF YOU NEED HELP just drop a ticket in at our helpdesk.

    or contact us in person below

    BOX 3273 HELENVSALE TC
    4212, QUEENSLAND, AUSTRALIA

    PHONE 0418 479 768

    P.S.

    Have you checked out our latest Video adventures at
    http://australiansolutions.blip.tv/#1620983

    We have been so happy with Clayton we have left comments around the internet including posted at the following external links:

    http://www.pajamamarket.com/pajama_market_small_busin/2008/05/pajama-market-1.html#comments

    http://librarycopyright.net/wordpress/?p=180#respond

    http://www.businessblogconsulting.com/2008/05/five-more-reasons-you-need-to-start-blogging-today#comment-816099

    http://themarketingcaddy.com/must-read-recession-survival-secrets/

    http://www.wealthydragon.com/blog/2008/11/19/recession-an-example-of-success/comment-page-1/#comment-1417

    http://www.leebandoni.com/2008/11/28/affiliate-marketing-in-glasgow/

    appears deleted http://legalblogwatch.typepad.com/legal_blog_watch/2008/01/are-cease-and-d.html#comments

  31. Philip Wong says:

    Dear Clayton

    Thank you for moving the free line again with your tantalizing treats for us. Here’s my swig with the email:-
    —-
    Dear Friends,

    This holiday season’s got me a bit poetic and so I thought it would be appropriate to let you in on my secret source of copy as this season is the Season to be Happy.

    It’s titled “Help Yourself to the Store of Copy” and here it goes:

    When the weight of this year bears you down,
    With little to show for and the hunger to drown,
    There’s still one more chance to redeem what’s left,
    As the Father of Copy won’t leave you bereft.

    As birds of a feather flock together,
    There’s only one place left to gather,
    To pick clean the mind of this legend,
    And plunder his goldmine like a brigand.

    Just for walking in you’ll find,
    “Why Your Advertising Never Makes Money,”
    Look some more and you will learn,
    “How to Write Killer Ads and Compelling Sales Copy.”

    “The Eight Components of Irresistible Direct Response Offers,”
    Is kind of long but packs so much punch,
    And “How to Decide Where to Advertise,”
    Is certainly very sage advice.

    There’s a mountain to steal from his store,
    If you linger around and browse some more,
    Each week brings forth new seeds to grow,
    Steadily coming forth in a row.

    The store’s open to those who know,
    Exactly where on the ‘net to go,
    The Total Package awaits your turn,
    Free for all to learn and earn.

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    Go Forth And Multiply…Your Wealth.
    —-

  32. Pingback: Copywriting God Goes Crazy, Offers Store For Peanuts « My Inner Diablog

  33. Philip Wong says:

    Dear Clayton

    And here’s my blog post about your mission.
    —-
    http://philipwong.wordpress.com/2008/12/30/copywriting-god-goes-crazy-offers-store-for-peanuts/
    —-
    I may have stuffed up on the trackback URL – please accept my apologies. Still new to blogging scene.

    Happy 2009!

  34. Dear Clayton:

    This is a copy from the post in our copywriter forum (in Germany):

    Subject line: Warm recommendation in icy times (a valuable resource)

    I am NOT sorry to disturb your little End-of-year hiatus (if you have one) because I have a late holiday “present” for some of you, if…

    yes if this sounds familiar to you (I bet it does):

    - You kissed your copywriting certificate,
    - You jumped into the air when you landed your first copywriting client,
    - Your self-confidence plummeted when you were confronted with the apparently so simple decision to hit the send button to get your first promo on the way to your client.
    - You perhaps even coped with the devastating experience of having to hire your first damned lawyer to get good money for good work from bad clients.

    And through all those times you searched the web for valuable resources (mostly for free, as you did not yet rake in those fabulous sums of money the copywriting course had promised.)

    In the meantime, if you are like me, your most important NEW-YEAR-RITUAL has become to GET RID OF SUBSCRIPTIONS, as you have the very strong SUSPICION that your daily struggle with your inbox stands between you and your “really productive work”.

    Now, here is my late little present:
    Forget about most of those newsletters! There is one to keep – and your finger will itch in anticipation to doubleclick on the subject line – DAILY! Yep, I mean it: If you are not a complete moron – and I know you are definitely not – this single e-mail will make your day, because you will get one or several impulses for your daily work: whether you are writing a promo, a press release, even a book, whatever you are on.
    Even the worst case (BAD RESPONSE) is provided for!
    I swear: No longer wading through waves of newsletters for fear of missing a little gem of advice.
    In one article, this famous copywriter and his guest bloggers offer you up to a dozen gems.

    GET RID OF THIS FEELING THAT YOU ARE READING E-MAILS FOR AN EXCUSE, waiting for inspiration. The work will not get done on its own. But it will get easier with a sparkle of inspiration from these daily articles. You can count on it.

    What’s the name of this wonder?
    It’s Clayton Makepiece’s “The Total Package” (it’s free!)

    Try it yourself. Just now there are welcome gifts for new subscribers, 4 special reports:
    1) Why Your Advertising Never Makes Money
    2) The 8 Components of Irresistible Direct Response Offers…
    3) How to Decide Where to Advertise and …
    4) How to Write Killer Ads and Compelling Sales Copy.

    Just click this link: http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    PS: Sorry for all those who are already subscribers!

    Here my consolation gift: I will reveal my other favourite blog: Martin Avis’ “Kickstart Today”. (Not on copywriting but on IM and life in general. It’s good for your heart and soul).

  35. Heidi says:

    I really enjoy reading the tips and information you send-not just for the great information, but because of your great sense of humor. (Especially the one about the Harley ride)I literally can’t stop laughing sometimes!!
    Just wanted to say thanks!!
    Heidi

  36. Dear Mr. Clayton,

    I am soon joining a website called : Mr. Tom Kulzer,
    CEO & FOUNDER

    A WEBER COMMUNICATIONS IN
    2865 S. Eagle Road # 338 Newtown, PA 18940

    who gave me the opportunity to establish a website free until April 1st 2009 for JUST $197.00 and register my own website “LAREXIM.COM”

    Can I trust this Organization ? As you know I have to set-up and layout the functions of my website and this takes time.
    Please advise and oblige.
    Happy New Year to all of you
    MAURICE LAROSE

  37. Good Day Friends, December 31’08

    If you were up early and somewhat lucky you saw two articles offered on the same page by Yahoo. One is the 10 words we must never never use in 2009 according to a university. The other is the words or phrases we must never ever use while writing advertising. Never!

    I suppose no matter what you write from now on “free” must be replaced by “gratis”
    “no charge”
    “For nothing”
    “Nyet, nada, zip, zippo, zero, not required”
    “we require absolutely no money”
    “Keep you wallet in your pocket”

    Damn them all. If I’m offered a free look at a book I’m taking it and I don’t care if it means gratis or not!

    And finally, the one phrase no one mentioned is given for your serious consideration here: (and I have seen every one of these, the first today in a beautifully done graphic full monitor frame ad on line)

    For all your South West Florida Fishing Needs
    For All you Septic System Needs (written by my boss’s wife who “studied marketing in college.” Hush, silence! Be Reverent!)
    For all your spice needs
    For all your painting needs
    For all your plumbing needs
    Your Cooking needs
    Kitchen needs
    Car repair
    Yacht maintenance
    Hurricane protection
    Home security

    Oh my G_d I’m going to go out of my mind! What has happened to imagination? Has most of the country turned into a band of blathering idiots with a 200 word vocabulary?

    “(I know how to speak Amerikan therefore I know {all there is to know} about Advertising and Marketing. — and I know it don’t work!)”

    Good tidings for 2009. Let the discussions continue, and THANKS TO YOU Mr. and Mrs. Makepeace, Daniel Levis, Gary Bencivenga, Carolyn Cole, Drayton Bird, Larry Chase, H. Gordon Lewis, David Deutsch, John Carlton, Troy White, Ken McCarthy, John Ford, and so many other generous gentlemen and ladies for a wonderful, useful and educational year. Thank you from all of your readers. I look forward to making this year the year I come out of the office and into the light.

    Steve Newdell

  38. Good Day Friends,

    If you were up early and somewhat lucky you saw two articles offered on the same page by Yahoo. One is the 10 words we must never, never use in 2009 according to a university. The other is the words we must never ever use while writing advertising. Never!

    I suppose no matter what you write from now on “free” must be replaced by “gratis”
    “no charge”
    “For nothing”
    “Nyet, nada, zip, zippo, zero, not required”
    “we require absolutely no money”
    “Keep you wallet in your pocket”

    Ignore them all. If I’m offered a free look at a book I’m taking it and I don’t care if it means gratis or not!

    And finally, the one phrase no one mentioned is given for your serious consideration here: (and I have seen ever one of these, the first today in a beautifully done graphic full monitor frame ad on line)

    For all your South West Florida Fishing Needs
    For All you Septic System Needs (written by my boss’s wife who “studied marketing in college.” Hush, silence! Be Reverent!)
    For all your spice needs
    For all your painting needs
    For all your plumbing needs
    Your Cooking needs
    Kitchen needs
    Car repair
    Yacht maintenance
    Hurricane protection
    Home security

    Oh my word I’m going to go out of my mind! What has happened to imagination? Has most of the country turned into a band of blathering idiots with a 200 word vocabulary?

    As in: “I speak Amerikan therefore I know all there is to know about advertising and marketing, and I know it don’t work!”

    Good tidings for 2009. Let the discussions continue, and THANKS TO YOU Mr. and Mrs. Makepeace, Daniel Levis, Gary Bencivenga, Carolyn Cole, Drayton Bird, Larry Chase, H. Gordon Lewis, David Deutsch, John Carlton, Troy White, Ken McCarthy, John Ford, and so many other generous gentlemen and ladies for a wonderful, useful and educational year. Thank you from all of your readers. I look forward to making this year the year I come out of the office and into the light.

    Steve Newdell

  39. Ron Winsor says:

    Hello Clayton,

    This is a copy of the email I just sent to my whole email list. Thanks for all that you do.

    Hello Everybody,

    As most of you know we have a Marketing Business where we promote items on the internet through websites that we build ourselves. Normally I don’t give this kind of info to our friends. The reason is I don’t want you to think I am trying to sell you something. You guys know what that is like. I give it to our business partners.You know, I thought this is just to good of info to not let you in on this time.

    You can use the info to help you with writing your eBay auctions or to sell things on Craigs List. This info is just the cat’s meow. This will help you get the attention that you want for your ads or auctions. You may be trying to write a book for all I know. It doesn’t make any difference. If you are writing anything THIS WILL HELP.

    Plus this guy will give you four reports just for opting into his email list. This is just a start. You will have access to all the other reports as well. I know you think this is just another one of those things that when they get you to there list it will never stop right? Wrong!!

    I ran across this guy the other day from another company that I trust. He is a fantastic copywriter and has been for more than 30 years.Clayton Makepeace is the mans name. The TOTAL PACKAGE is his game. When it comes to copywriting he is the best thing since sliced bread. Just click on this link http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html to see what I am talking about.

    I am using his ideas and expertise in a new website I am doing now. I also am changing the copy or text in the existing websites that we have now. I can already see better results. I know this because of the number of pages that my visitors are looking at and how long they are staying on our site. Not to mention the conversion rate. This stuff really does work.

    You have heard the saying “He has a way with words”. Well now, Clayton gives a whole new meaning to that phrase. Did I mention he is going to give you four FREE gifts just for opting into his list. The TOTAL PACKAGE is just what it says. He gives you info on how to write your headlines as well as the copy.Clayton is a straight shooter. He won’t try to sell you anything but is very generous at giving you things. Yea, he has things he can sell you but he doesn’t push it. He will just keep sending the TOTAL PACKAGE every day. You can opt out any time you wish. Clayton is really full of it, ideas that is. Go ahead and check him out. I don’t think you will be disappointed. That link again is http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html .

    Sorry I got long winded
    Later
    Ron

  40. Julius James says:

    Mr. Makepeace,

    “On Wednesday December 31st 2008 B.C. (before Clayton) I was a neophyte copywriter,but by Thursday January 1st 2009 I was a battle-scarred veteran with the savoir-faire of a top professional with 36 years of experience”

    How did I do that you ask. Simple. I read Double Your Profits in 12 Months or Less. Your book had me, a hairy-knuckled, stone-cold emotional cripple on the verge of tears at times with excitement. I too come from humble beginnings and now I know what life can be like.

    Not since 2005, when I was first introduced to direct response marketing by Jay Abraham and Dan Kennedy have I been this excited. My arse is literally “lit up” right now with what I’ve learned. This is the best book on marketing I have ever read. And I’ve read many.

    This book made me realize that in order to make it to the top, you have to be adept at every aspect of client acquisition. Not just writing solid copy. For example, you need to get more clients, sell more things to them and charge them more for each product. These are issues of marketing strategy. Double Your Profits in 12 Months or Less gives us all the tools to make these three things happen.

    Now, for anyone else reading this, I should mention that I’m not being paid to say these things. Though I’d be lying if I said I wasn’t being compensated.

    Mr. Makepeace has an offer on right now that you can’t refuse. I know because I myself couldn’t. If you go to http://www.makepeacetotalpackage.com/clayton-makepeace/all-i-want-for-the-holidays.html
    You’ll find out how you too can acquire almost $800 worth of free life changing marketing information.

    Without this information, you have no place being in this line of work. PERIOD.

    Mr. Makepeace, you are the Kosher salt on my brisket.

    Yours truly,

    Julius James.

    PS: I’ve reworked an entire promotion based on your advice and I’m going to send you specific results as soon as they are available. I’m expecting big things.

    PPS: Have a wonderful 2009. I know I will.

    PPPS: Visit http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html
    for even more free information.

  41. Carlos Juez says:

    Clayton, 3 words… You’re the best!!!

    Here’s the email I sent:

    Hey Everyone!!!

    You all know that i don’t write very often (almost never) ;-) sorry for that..

    But this is a very special occasion…

    First of all, merry Christmas to all of you… and talking about Christmas, i thought about it and I realized that this is the best gift I can “send” you..

    Check it out:

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    i know some of you guys want to improve your businesses using marketing and advertising, specially direct response marketing and this website is the best place to find FREE direct response marketing and copywriting advise, directly from one of the best in the industry, Clayton Makepeace.

    If you sign up on that page you’ll instantly receive 4 free reports written by Clayton himself, and I’m sure you’ll be able to ‘transform the information inside those reports into cash’ immediately..

    Hope you enjoy them,

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    Merry Christmas again,

    Carlos

    PS: go now, you can thank me later ;-)

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

  42. Happy Holidays Clayton!

    Thanks for all your gifts throughout the year!

    I posted a video for you on Youtube explaining why folks would be NUTS not to be getting The Total Package.

    Wishing you and all the folks at The Total Package
    enormous success in 2009!

    Here’s the link, enjoy!

    http://www.youtube.com/watch?v=dRbkajrLkpk

  43. Clayton,

    Here’s the email I sent out.

    Subject Line: In your opinion, which will sell more?

    Hey Guys,

    If you could choose just one marketing advantage to add to your arsenal this year, would you choose: A. a sexy girl, or B. a Blog?

    O.K., maybe that’s not fair. Need more information?

    Check this out. Within minutes the correct answer will become clear. Just as the fresh clear water reveals itself from the old tap – after the rust of disuse is allowed to escape.

    Clayton has the answer along with some bonus goodies for you. (Even if you chose the wrong answer!)

    Go to: http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    Wishing you great success in 2009!

    Bobby S
    http://www.totalfitnessphotography.com

    Wishing you great success as your ganf gets the word out!

  44. Clayton,

    I urged my readers to join you when I wrote this blog post
    at totalfitnessphotography.com:

    Increase Your Income in 2009
    January 2, 2009 by totalfitnessphotography

    Just a short post today, as the new year begins, to remind everyone that it’s not enough to be great at taking pictures. I have no doubt that there are great photographers across the planet wondering where their next dollar will come from.

    Great income comes from great marketing.

    Here’s a new link to one of my best resources, Clayton Makepeace and his crew over at The Total Package.
    Go here for great money making techniques that will send your income soaring. (I almost forgot to mention…it’s FREE!)

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    Best Wishes!

  45. Barb Johnson says:

    I sent this to 15 of my friends and family, people who are interested in marketing and writing copy.

    Hello,

    Here is a link to your future. This guy really knows marketing inside and out and you get absolutely FREE emails daily. The emails are always valuable and a big help.

    He is also the most generous fellow in the field. So you will get four free reports with this.

    Clayton makes it fun! Let me know what you think.

    Barbara Johnson

  46. Kathy says:

    Hi, Clayton,

    I love your contest idea–it’s terrific! I especially like the way you give players four options to choose from–1, 2, 3 or all 3 options–and everyone wins (you, me, and those I touch through telling them about The Total Package).

    I’m in. Merry Christmas and Happy New Year1

  47. Jesse Hull says:

    Hi Clayton,

    Hope my message resonates with all the other engineer entrepreneurs out there…

    Here is my video:

    http://www.youtube.com/watch?v=H7CqcM0nK24

    Thank you for all your great content.

    Happy New Year!

    Jesse

  48. Denis says:

    Sorry I couldn’t do a video, as I don’t have the hardware.

    Text of email sent to friends, promoting The Total Package.

    Hi ,

    And thanks for thinking of us this Christmas.

    Cute card!

    We’re still in love with Tassie, and our old guesthouse.

    I’m also re-inventing myself as a website architect, specialising in websites that actually make businesses money! (Now there’s a revolutionary thought!)

    As part of my studies, I stumbled over what must be the best source of free material from a very successful marketer.

    If you have a spare moment, have a look at http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    I’ve only used a couple of Clayton’s ideas in our business, but they’ve added significantly to our bottom line!

    And there are literally hundreds of ideas in the archives he makes freely available. I’m busily compiling them into an organised “swipe” file that I can refer to as I prototype website for clients.

    If you have no further interest in marketing, then I apologise. Just read our Christmas letters, attached, and know that I actually enjoyed our Amway days (even though nobody but Diamonds ever made any serious money!) The exposure to Advertising and Marketing skills got me off on a whole new (and profitable) career!

    So Thanks, Evan. And all the best to Judy. She was a very special lady. Amway widows all were!

    Warm regards,

    Denis
    http://www.bayviewguesthouse.com

    PS. Have a look at our “Guide to Stanley” on the website. That stemmed from one of Clayton’s ideas.

    The Guide has resulted in …

    (1) People staying longer, when they realise just how much there is to see and do around the ridges, and …
    (2) People returning for a second, longer stay as they couldn’t do it all first time round, and …
    (3) Guests hang on the the hard copy we provide in every room and use it as a reference for their holiday snaps nights with friends.
    And then the friends visit us too!

  49. Trijo Jos says:

    Hey,

    We indians are used to offline world and are really at rookie status online (online we just check our emails)… however, i have created a powerpoint telling my story of using makepeacetotalpackage tips and advice to accumalate Rs 10,00,00,000/- plus in just 15 days.

    Have posted the video on youtube and you can find the same at http://in.youtube.com/watch?v=lZTBP7pldcY

    Hope, it meets the minimum online standard.

    Regards,
    Trijo Jos

  50. Trijo Jos says:

    Hey,

    I really do want to confess before you… Do you remember, calling me the guy born with the golden spoon, because time and again i would keep performing at high levels in the office outperforming most of you and thereby grabbing a major hike in every performance appraisal.

    I need to tell you, most of the ideas and strategies were robbed from the http://www.makepeacetotalpackage.com

    Do you remember, the SQA team leader praising me for the wonderful script prepared which later pulled in more than 10,00,00,000 Rs in just 15 days (the secret to writing killer benefits that actually removed the resistance for reviving the policy was learned from clayton)

    You wanted to know how people started immediately calling the contact centre in large numbers even though you had tried before so many times in so many ways. ( the secret was in creating value in calling the contact centre… stealed from claytons posts)

    I bet you are wondering, how did i start a business in october’08 and by december’08 had more clients than i can handle.(Hey sam, visit makepeacetotalpackage.com and you’ll find out all the secrets that i used and you too can use them for being successful!.. And the best part it’s free)

    Today, i want you to register at makepeacetotalpackage.com and change your life for the better (best).

    I’m attaching a link below for you to sign up… And remember sameer, you cannot reach even half of what i achieved if you just keep reading… act on the information and i can promise – you’ll never fail – it’s experience talking.

    Your’s truly

    Joe

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

  51. Tian Yan says:

    Hi Clayton,

    This is Tian Yan from Malaysia.

    I genuinely found The Total Package to be an
    excellent resource to me as a copywriter ever
    since I stumbled into it a year ago.

    So I shared the message below to all my subscribers.

    Be Well and belated Happy New Year,
    - Tian Yan

    =====================================================
    I have a gift for you…

    A year ago, I discovered a treasure chest
    online. I was researching for conversion
    tactics to improve my sales, and accidently
    stumbled upon this site — that many people
    know nothing about.

    I don’t blame you if you haven’t heard of it.
    Most marketers don’t even dare to share it
    because it makes their paid products look like
    trash in comparison.

    But the other reason why you probably have not
    heard about this site is because the URL made
    it difficult for it to get high rankings.

    Which is really a shame, considering the whole
    library of articles by top gun copywriters and free
    interviews with some of the legends in the industry
    available on the site.

    Before I tell you more about this resource, let me
    tell you something even more interesting…

    I didn’t recommend you to go to this site just
    because it has made me money and has every resource
    available to help you thrive in these tough economic
    times.

    It’s also because I’m literally bribed to tell
    you about it!

    The man behind the site, Clayton Makepeace, a genius
    copywriter… gifts every one of his readers a copy of
    his best-selling products, just for recommending his site
    to others.

    Now, that’s ingenious.
    And here’s why…

    What Clayton has is a very good site to begin with.
    But he knows that just because he has a good site,
    doesn’t mean people are going to spend every minute
    of their life telling others about it.

    Does it cost much to incentivise others to spread
    the word? Not much. Although he is giving out physical
    products, the cost to manufacture them is a mere pittance
    compared to the free advertising his site receives.

    For a few dollars, he got every one of his loyal readers
    to pay attention, make a video about him, recommend him
    to other potential customers via email, and give him free
    links on blog posts.

    I challenge you to name me 1 advertising network that could
    do all that. He doesn’t have to pay out affiliate commissions
    either.

    So if your website needs more traffic, and you do give out
    solid content, get creative and make your own incentivised
    campaign.

    And if your website needs more sales, print out every article
    in Clayton’s site and implement the techniques shared. I
    have to warn you, with 600++ articles there, this will keep
    you busy the whole year.

    Now… go indulge in all the free copywriting/conversion
    secrets at his site… and wish the man a Happy New Year
    on my behalf.

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    Be Well,
    - Tian Yan

    Coming up in the next issue…

    I’ll present you with more insights on Clayton’s
    marketing move… but also warnings to some of the
    long term damages you might inflict to your business
    if you do this incorrectly.

  52. Deb says:

    Happy New Year!

    Just when you thought the holiday gift-giving was over…there’s one more amazing gift I’d like you to have.

    The gift of a Wealth of Words, from one of today’s great word (and marketing) wizards, Clayton Makepeace.

    If you do your own writing for your business, I just know there are times you stare for hours at a blank page (or blank computer screen), searching for what you can say to get people to opt in, to buy, or to take some other form of action.

    Or maybe you are wondering if you really understand your customers. Whether you have identified their needs and wants so that you are truly serving them through your business.

    It never fails that when I am stuck in that vast idea void, I head on over to Clayton’s blog. Invariably he has written a post or had a guest blogger in who answers my question and gets me heading in the right direction. And not only moving forward again, but inspired. Smiling. Eager.

    To say that all business owners should be reading the MakepeaceTotalPackage regularly is like saying that everyone should eat a good breakfast. We know we should do it. We have better results in our life when we do it. There is a lot of real data out there that supports our doing it. Facts. Personal stories.

    But we are busy, distracted, drawn away from the truly important by the merely urgent.

    Well, today is your day. Go check out this blog post right away – because for a few more days Clayton is giving away powerful information that can transform your business.

    Just click on over and grab your gifts: http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    Go for the goodies, and stay for the very real, constant and long-term value you will receive.

    And have a very, merry (and profitable) new year.

    Deb

  53. Dan Curriden says:

    Hey Clayton,

    Happy New Year! I sincerely appreciate the great content you continue to pump out, it’s been a big help. Hope this campaign attracts a bunch of new followers. So many people could benefit.

    1. Posted the video on YouTube, it’s a Camtasia capture of how I’ve benefited and what I like best about the site:

    http://www.youtube.com/watch?v=uBC7otPqFPc

    2. Here’s the email I sent:

    Subject: Cool Free Resource

    Fellas,

    First, Happy New Year! Time to get re-focused on our businesses! (Or was it just me that fell off the wagon over the holidays?)

    I don’t remember, have I ever shared this site with you guys?

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    I was there today downloading a winner of a package by Jim Rutz, one I hadn’t been able to find elsewhere, to copy in my own hand. They’ve got some deal where they’re giving away 4 great e-books in addition to the huge archive of stuff. I figured that since you’re also into studying great copywriting you would want to check it out.

    Anyway, go take a look if you haven’t before. Really a ton of useful info there, not just copywriting.

    Later,
    Dan

    p.s. Make sure you get the 13 point copy checklist. When I was there today the link was on the right side, a little ways down. Great time saver when you need to crit your copy.

    p.p.s. If you can’t find the swipe file with Rutz and about 20 other controls, let me know, I’ll send you the link.

    3. Made a couple of blog posts, here are the links to two:

    http://www.allbusiness.com/media-telecommunications/11736195-1.html?doconfirm=1
    (That’s a PR6 Blog!)

    http://www.ducttapemarketing.com/blog/2009/01/05/get-closer-to-your-customers-now/#comment-403510
    (Also a PR6!)

    Two more were awaiting approval, so maybe, maybe not:

    http://blog.entrepreneur.com/2008/11/advertising-for-all.php
    (PR6)
    &
    http://smallbusiness.logoworks.com/marketing/2008/12/22/free-marketing-opportunities-for-your-small-business/
    (“only” PR5)

  54. Deb says:

    Oh, yeah. This is fun!

    I made a PP video on MakepeaceTotalPackage and uploaded it to YouTube. It’s called ‘When Good Copy Goes Bad’ and talks about how to fix it – using Makepeace info, of course!

    http://www.youtube.com/watch?v=riXUHIoVKD0

    I have to tell you – this whole idea is brilliant. I think I’ll have to file this away in my business strategies swipe files! ;-D

    Thanks again for this energizing gift-giving opportunity.

    Deb

  55. Tian Yan says:

    Dear Clayton,

    Tian Yan from Malaysia again.

    I wrote a blog post about this… and you’re in the first post! Man, you’re going to get all the Google “link love” from the all future content I’m put there.

    http://copywritingheroes.com/blog/

    Be Well,
    - Tian Yan

  56. Tian Yan says:

    Hi Clayton,

    Tian Yan from Malaysia again.

    Just put up a video on YouTube for others to find out about The Total Package and the free swipe files blog post by John Newtson.

    http://www.youtube.com/watch?v=PpfQDLEJi24

    However, there’s another interesting thing I want to talk about.

    Remember the email I sent to my list to share your site?

    Today, I gotten a reply from a subscriber, someone I didn’t knew, and he wrote me this:

    =========================================================
    Hello Tian,

    You informed me about The Total Package with Clayton Makepeace. I went to his site and found all the free info to be absolutely amazing !! So I am writing you to THANK YOU VERY MUCH !! Tell me more about yourself and your online marketing. I’m fairly new and still learning, still putting all the info together from all the Ebooks I bought. God bless you with a joyful,peaceful and prosperous new year !!

    On the success road,
    - Bill D.
    =========================================================

    I’m sure you receive emails like these everyday, but my list is still new, so this is the first time I get an appreciation email in the inbox. It really warms my heart and I’m glad I shared your site with every subscriber in my list.

    Karma feels so good.

    Be Well,
    - Tian Yan

  57. Hey Clayton,

    Thanks for this incredible offer – like others said this is absolutely brilliant :)

    Here’s my blog post – http://controlbeatingcopy.com/the-best-copywriting-decision-i-ever-made/

    The video I made on Youtube is also on that same page so you can check them out at the same time :)

    I’ll be sending an email right after I submit this comment.

    Thanks again!

    Jeremy Reeves
    http://www.controlbeatingcopy.com

  58. Tom Schmidt says:

    Great idea…this is going to all my local vendors and USA photographer friends.

    Hey Rick,
    You and I have been students of Kennedy, Abraham and Halbert for years and I thought I knew all the big players but I have never heard of this Makepeace guy. About 5 months ago I discovered his treasure chest of marketing stuff–things you and I have not seen and it gets updated everyday!

    It’s not the usual “get rich on the internet today” crap that is just a rehash of what 100 other wannabe gurus have read or concocted to sell to the blind, stupid or confused. There are tons of real examples, for real biz like ours and for the web geeks that sit in front of their computers all day.

    You HAVE to check this link here is one of the BEST educations I have ever seen for differentiating a biz when everyone else sees it as a commodity. We both have paid s***loads of money for programs that did not lay it out this simple and better than this and it was FREE… just like every day of the week you get good stuff worth the time and effort to read. (Read all three posts… it will make 2009 your best year ever)

    http://www.makepeacetotalpackage.com/troy-white/troy-white-interviews-brendan-ready.html

    The cool thing is that it’s not just Makepeace with one perspective. He has like a dozen other guys all adding to the archives with different spins and vantage points. (He must have some interesting blackmail pictures or stories about these guys forcing them to give up real info and not just blatant pitches for themselves)

    Here is the link to get your daily dose of good marketing info. If I am wrong I owe you dinner anywhere you want!
    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    Tom Schmidt

  59. David Markov says:

    Hi Clayton,

    Below is the email I sent to a mess o’ corporate marketing people, many of whom had their 2009 budgets slashed. Thanks for the contest!

    Dave

    Subject: Defibrillate 2009 Immediately

    Dear Marketing Friends,

    Well, I’m scratching my bewildered head….

    Consider this: we all know the “powers that be” need MORE marketing and need it MORE than ever (thanks to these heart-stopping times). So what did they do? They chainsaw your budgets! (But my gut tells me they won’t be lowering their marketing expectations by the same amount.)

    Bottom line: some people think 2009 is DOA – but not me. We need to find new ways to do new things to succeed in ‘09. That’s why I wanted to point you to a great resource.

    Fact is, Clayton Makepeace is one of world’s top copywriters (having sold a billion dollars in products). He’s Babe Ruth, Ernest Hemmingway and King Midas all rolled into one.

    In short, he knows his stuff – and he’s generous in sharing it. That’s why I wanted to steer you toward his free newsletter, “The Total Package.”

    Here’s the deal: every day he emails a few gold nuggets to members of the marketing world. On top of that, other legends (like Gary Bencivenga, Drayton Bird and Bob Bly) toss their gems into the Total Package hopper too.

    The best part is you can subscribe to this freebie now by visiting http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    Anyway…. 2009 isn’t going to be a cakewalk; there will be losers in your industries. We can either try to succeed by doing the same old thing (but on a slashed budget) and keep our fingers and toes crossed, hoping for the best — or we can grab new big ideas that will lift us to success.

    My strong hunch is you’d be bonkers not to grab The Total Package right now. Personally, Clayton’s work is a great help to me as I write my sales letters. And I believe his ideas will make you more successful too.

    Here’s to a great 2009!

    Dave

    PS: There’s just one more thing…. You also get four free reports along with your free subscription. (My favorite covers writing killer ads and copy – his 21 “non-rules” are great.) Grab ‘em while they’re free.

  60. iris says:

    Hi Clayton,
    Thank you for all the marketing articles you have provided to the Total Package reader base.
    I am really impressed by your such a marketing idea. So I wrote a message to a friend who
    would like to start internet marketing business.
    ———————–
    Hi Ale,
    Happy New Year. Nice to know that you are stepping in internet marketing business.
    I send you her a link to a great resource that I have been subscribed to for a while.

    It is full of valuable marketing and direct response marketing articles and other resources,
    I am sure that you could always some fresh ideas and learn more things on marketing there. Try to go to have a look at the link below. You will get some nice free report while you subscribe it (free also).

    Wish you a happy and successful 2009.

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    Iris
    ————
    Hope I will find time to comment some blogs to introduce your totalpackage.

    Wish you a wonderful 2009
    Iris

  61. Iris says:

    Hi Clayton,
    Thank you for all the marketing articles you have provided to the Total Package reader base.
    I am really impressed by your such a marketing idea. So I wrote a message to a friend who
    would like to start internet marketing business.
    ———————–
    Hi Ale,
    Happy New Year. Nice to know that you are stepping in internet marketing business.
    I send you her a link to a great resource that I have been subscribed to for a while.
    It is full of valuable marketing and direct response marketing articles and other resources,
    I am sure that you could always some fresh ideas and learn more things on marketing there.
    Wish you a happy and successful 2009.

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    Iris
    ————
    Hope I would get time to comments on some blogs and will be back to you.
    Wish you a wonderful 2009
    Iris

  62. Tom Schmidt says:

    It ain’t Hollywood but it is my first YouTube and first iSight movie. Be kind…
    http://www.youtube.com/watch?v=EwCllvuNnz8
    Thanks for the great Holiday offer and forcing me to try some tech I know I need to learn fast.
    tom s

  63. Beau Smith says:

    Ok Clayton, here we go. I posted my video at:

    http://www.youtube.com/watch?v=DNBcqf4IUII

    I’ve been sending emails like this one:

    Hi, remember me? I sat next to you at the Rich Dad seminar on Tuesday. I got your email address from the business card you gave me. Nice card, by the way.

    I mentioned a newsletter I read when you told me you were a copywriter. You can subscribe for free at http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html if you don’t already get it. It’s a great resource for a copywriter.

    I’ve also posted a youtube video about it. It’s a little rough because it’s my first ever, but you can see it at:

    http://www.youtube.com/watch?v=DNBcqf4IUII

    Anyways, I hope business is going well for you.

    (end email)

    Not to mention, two of my contacts are Libertarian bikers! Small world, eh? I had to mention that you are too in the emails to them.

    Got to go now. I have some ‘blogging to do!

    Beau Smith

  64. Juri Saragih says:

    Hey Clayon,

    I’m Juri Saragih from Indonesia.

    I wanna give it a try to this contest

    Here’s my email for my list

    ==============================================================

    Subject : Special gift from the “ real” Santa, download it now!

    Have you even been see the “real” Santa ?

    I never…

    …as I am live in Indonesia here, the celebration Christmas is not feel much better. Just a little numerous of people celebrate that kind of it. But, I feel a little bit taste what its felt like about for real is by particularly here in every mall transforms its style become so glamour

    There are Christmas tree, the light, and it’s all accessories about Christmas thingy.

    Eventhough we have no winter season here.

    I still felt what the Christmas likes.

    But, Hey…. you see ‘where the santa is?’ , I’m not mention that person in front.

    You could see the ‘ real’ Santa over here.

    The ‘real’ Santa a.k.a. Clayton Makepeace now give you special gift to transform your business in a progress by giving you 4 free ebook that better than enough impact easily, short (without spending a lot of time to read it), and step by step that so powerful to be followed.

    The excitement here is.

    Would you receive this four special gift from the real santa?

    Sounds interesting ?

    Good.

    Here is where the real santa gift’s :

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    By downloading this four special gift from him, you may restructure your unusual irresistible offer to your prospect and email list, you may can write better ads as using gotta be yourself personality. Many things may could happen and change, by receiveing this things four special gift just a easy click by :

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    You can also checked more than 600 articles found on his site http://www.makepeacetotalpackage.com give your business cool a revolution by printing his article for FREE and this cool things already has helped me as I’m my hobby is about copywriting and marketing, all about writing that can make you profit.

    Include yourself to participate receive this special gift from Clayton Makepeace. I’m already has give myself found this cool things, now its your turn.

    Check them the site out now !

    Happy holiday season to you all,

    Merry Christmas 25 December 2008 and Happy ‘Prosperous’ Year 1 January 2009.

    For a better change in this prosperous year,

    Greetings,

    Juri Saragih
    http://www.bisnisair.com

    ============================================================

    Here’s my blog post :

    http://bisnisair.com/?p=16

    Have a late merry christmas and happy new year for you Clayton,

    Regards,

    Juri Saragih

  65. Johan says:

    Hey Clayton and Team.

    I finished a draft on my home computer. I were going to upload the draft and work on it here on my gadmas pc. It’s for YouTube.

    I totally forgot to upload this document to the internet, so now I feel dumb. Is the deadline as of January 12 or January 11. You say before January 12 so I assume it’s Jan 11.

    Just send me an email, I really like to participate, if not I use what I created to sell your products and newsletter through the affiliate program.

    Thx.

    Johan

  66. Carlos Juez says:

    Hi Clayton…

    This is the link to my youtube video:

    http://www.youtube.com/watch?v=O3woeYfWafg

    Thanks,

    Carlos

  67. Juri Saragih says:

    Hey Clayton,

    I’m Juri Saragih from Indonesia.

    I wanna give it a try to this contest

    Here’s my email for my list

    ==============================================================

    Subject : Special gift from the ” real” Santa, download it now!

    Have you even been see the “real” Santa ?

    I never…

    …as I am live in Indonesia here, the celebration Christmas is not feel much better. Just a little numerous of people celebrate that kind of it. But, I feel a little bit taste what its felt like about for real is by particularly here in every mall transforms its style become so glamour

    There are Christmas tree, the light, and it’s all accessories about Christmas thingy.

    Eventhough we have no winter season here.

    I still felt what the Christmas likes.

    But, Hey…. you see ‘where the santa is?’ , I’m not mention that person in front.

    You could see the ‘ real’ Santa over here.

    The ‘real’ Santa a.k.a. Clayton Makepeace now give you special gift to transform your business in a progress by giving you 4 free ebook that better than enough impact easily, short (without spending a lot of time to read it), and step by step that so powerful to be followed.

    The excitement here is.

    Would you receive this four special gift from the real santa?

    Sounds interesting ?

    Good.

    Here is where the real santa gift’s :

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    By downloading this four special gift from him, you may restructure your unusual irresistible offer to your prospect and email list, you may can write better ads as using gotta be yourself personality. Many things may could happen and change, by receiveing this things four special gift just a easy click by :

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    You can also checked more than 600 articles found on his site http://www.makepeacetotalpackage.com give your business cool a revolution by printing his article for FREE and this cool things already has helped me as I’m my hobby is about copywriting and marketing, all about writing that can make you profit.

    Include yourself to participate receive this special gift from Clayton Makepeace. I’m already has give myself found this cool things, now its your turn.

    Check them the site out now !

    Happy holiday season to you all,

    Merry Christmas 25 December 2008 and Happy ‘Prosperous’ Year 1 January 2009.

    For a better change in this prosperous year,

    Greetings,

    Juri Saragih
    http://www.bisnisair.com

    ============================================================

    Here’s my blog post :

    http://bisnisair.com/?p=16

    Have a late merry christmas and happy new year for you Clayton,

    Regards,

    Juri Saragih

  68. Nick Teetzel says:

    Hey Clayton,

    Here’s my e-mail & post…

    Oh my – you have to see this – “NOW”

    This site is great! – Easy to read – It keeps you going the ENTIRE time!

    You want to keep reading – I couldn’t stop – I had to keep reading…

    “The wording is perfect!”

    But then again I’m a guy who likes copywriting and loves making money.
    …If you don’t, I’m sure you’ll love this anyway.

    I can’t believe no-one found this yet … not one?

    If they did – they didn’t tell me … Why!

    It’s GREED! Has to be…

    DAMN I needed this last year – I could have had so much more by now!

    They better NOT be gone yet – go here…
    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    Download them – SAVE them … “I’ll explain later.”

    Hurry before too many people catch on.

    More to come real soon…

    Nick Teetzel

    —————————————-

    and my post….

    Hey Guys/Gals,

    I’d like to share one of my secret resources for copywriting – “and solid marketing strategies.”

    But first, let me say there is a little self-interest itch’n the old greed glands…

    You see, most of my posts are off the cuff, while trying to give some positive feedback on an earlier post …. but this one has been inspired by a small bribe – however that doesn’t matter … “because this really does come from the heart anyway.”

    OK, back on track – “my not so secret” resource is Clayton Makepeace & The Total Package.

    He has a free offer for you right here

    There are four free awesome reports along with a free subscription to The Total Package.

    His first issue has been one of my favorites as he digs into some really cool headlines that I would recommend saving for reference … and to help generate some killer ideas for your business.

    This issue is here

    If you study Clayton’s writing style I’m sure you’ll find your own writing become much more readable … which increases your readership and also leads to more sales.

    Here’s to your success

    Nick Teetzel … enjoy “and prosper”

  69. David Markov says:

    Hi,

    I just uploaded my video to YouTube. You can find it at:

    http://www.youtube.com/watch?v=L75RF8TqUqc

    Thanks again for the generous contest!

    Dave

  70. Frank O'Leary says:

    Hi, Clayton. Happy New Year. To Wendy, too. And all TP readers.

    The following email went out to my list of friends and acquaintances, very few of whom unfortunately are in the field of Sales / Marketing. About 75 on the list. It’s a personal address book, not a commercial house-list. Perhaps this time next year it’ll be 7,500 … or 75,000 !

    Email Subject Line :

    Confirmed : I’m NOT certifiably insane. How ’bout YOU ?

    Text :

    My friend Clayton recently offered me a bribe.

    While my sanity may still (in the eyes of some of you, my friends!) be open to question, I’m not STUPID. I told Clayton “Yes.”

    It wasn’t really a bribe. More an exchange, a tit-for-tat. He offered me gifts of considerable value in return for a small favour. No laws were contravened. No animals were injured in the composition of this email. (There … see? I know some of you still question my compos mentis, and whether it’s non, or not, and here I go and give you evidence confirming your suspicions!)

    Back to our subject :

    Clayton Makepeace asked me to explain to my friends why any entrepreneur, business owner, marketing exec, copywriter or other consultant who doesn’t read his newsletter (and website), called The Total Package, is certifiably insane.

    Now I DO read his newsletters, regularly, ergo I’m not nuts.

    How ’bout YOU?

    I wouldn’t go as far as Clayton (who says you’re mad not to read his free newsletter) but you’d certainly be foolish to pass up all the benefits he offers … at NO charge.

    What benefits? Details on those in a moment.

    First let me say … tit-for-tat … I’ve sometimes doubted YOUR sanity, too! But I also know you’re not stupid. (Eccentric, maybe.) But I know I’m not the only one who can be bribed.

    And Clayton has authorized me to bribe you!

    Just give his newsletter a trial, and he’ll give you four valuable reports that’ll give you tremendous insight into how to be a master PERSUADER.

    (You can skip the rest of my blather and ramblings if you’d like, and go now directly to
    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html to sign up and get those reports.)

    Now you might be thinking “What the Hell is Frank on about here? I’m NOT an entrepreneur, business owner, marketing exec, copywriter or consultant. Why should I be interested? (Leave aside for the moment the fact that your friends or relatives might fall into those categories above, and appreciate learning from you about this wonderful resource.)

    But you think YOU’RE not in sales or marketing?

    OH YES … YOU ARE!

    Have you ever written a letter to the editor of a newspaper? To a school principal? To the membership of your club? Of a non-profit charity?

    Have you ever been in a debate / argument with someone, where you tried to persuade them to accept your point of view? Of course you have.

    How did it go?

    In every instance, you were SELLING … whether or not cash changed hands (immediately, or otherwise) for some product or perceived benefit.

    So, how DID it go? Were you able to get them to come around to your position? If not, do you know WHY they balked?

    Clayton can tell you.

    It’s all about the power – the skill, rather – of persuasion.

    And THAT is one of the most valuable skills in the world.

    And Clayton Makepeace, as one of the world’s highest paid copywriters and marketing consultants, knows more about PERSUASION than almost anyone alive.

    You may not be a ‘copywriter,’ but you WRITE, don’t you? Reports to managers, letters to friends, letters of complaint to manufacturers of shoddy goods, demanding a refund.

    Letters to your elected representatives, perhaps? (We should ALL write THEM, a LOT more frequently!)

    You don’t need to be directly employed in sales or marketing, or work in an advertising agency, to benefit enormously from what Mr. Makepeace has to offer.

    The archive of articles (now over 600) at his website is freely accessible, and is a pure goldmine.

    Are they any good? Clayton didn’t become a multi-millionaire by offering advice that doesn’t work. His clients pay him a fortune, because he gets RESULTS for them.

    What you’ll learn in just a few weeks of receiving Makepeace’s newsletter really falls into the category of cross-over skills … transferable skills … continuing education … lifelong education … of enormous value regardless of your ‘official’ job-title and designation.

    Clayton Makepeace (Google him, to confirm what I’m blathering on about) almost makes a fetish – through ‘prospect/customer research’ – out of knowing what the other person wants.

    In essence, he subscribes to the Other Golden Rule, … that you can get all YOU want by helping others get what THEY want …

    He lives by the principle that it’s better to give than to receive … and boy, does he give, in spades. (It’s one of the best ways to build trust … which eventually leads to sales, or if not ‘sales,’ then to getting the other person to come ’round to your way of thinking.)

    Clayton’s a giver … take him up on his offer, and see if you like it. You can always cancel your subscription if it’s not your cup of tea, and you’ll still have the four free reports.

    And they are :

    1) Why Your Advertising Never Makes Money (11 pages)
    2) The Eight Components of Irresistible Offers (9 pages)
    3) How to Decide Where to Advertise (9 pages)
    4) How to Write Killer Ads and Compelling Sales Copy (15 pages)

    That’s 44 pages of solid, concise, meat-and-potatoes expertise and advice on how to persuade others to your point of view … and — most importantly — get them to take the ACTIONS you want. Buy what you’re offering. Vote the way you encourage them to. Show up at the meeting you want max attendance for. Write their representative supporting your argument.

    Don’t be put off by the titles of the four free reports, thinking they’re not for you, because you’re not in the specific fields of sales or marketing. Let’s change the perspective a bit. The reports could be re-titled :

    1) Why Your Arguments / Appeals Fail to Persuade
    2) Eight Hot-buttons to Push, to Persuade your Audience …
    3) The Best Vehicles / Media for the Campaign You’re Launching, or Match Your Medium to Your Message
    4) 21 Tips for Crafting Your Message … No Matter Who Your Audience, or What Your Offer / Argument

    There, now. Doesn’t that serve to take these reports a little out of the hard-core, narrowly defined ‘Sales & Marketing’ field, and give a hint as to the more broadly-based, cross-discipline applicability of the lessons Clayton teaches in these reports?

    Why should you pay any attention — devote even 20 minutes — to what this guy Makepeace has to say?

    Because he’s a thinker, a doer, and has a 35-year track-record few, if any, can equal. Makepeace is the guy they’re referring to when they say ‘He could sell ice to Eskimos.” By his mastery of copywriting — the power of words — he has helped his clients grow their businesses to stratospheric heights. No-one achieves those levels of success without being a deep and serious thinker, testing, experimenting, discovering what truly WORKS, versus what is mere hype.

    THAT’S the difference between image/brand advertising, and direct-response advertising, a.k.a. ‘accountable’ advertising. RESULTS.

    But what Clayton has to say is applicable to almost all fields of endeavour. Give him a test-drive, and if you disagree with me, then the next time we meet, the beer’s on me. (That’s the best guarantee I can offer at the moment … but as you know, with me beer is serious business, so I don’t make the offer lightly! [And I don't endorse so-called 'light' beer!] )

    P.S.

    Do me a small favour, please? If you DO decide to take a look at Clayton’s site, get the free reports, and take a trial subscription to his newsletter … please let me know you did so? Thanks.

    A reminder : the link to subscribe and get the 4 free reports is
    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    ’til next time,

    Frank

  71. Tian Yan says:

    Dear Clayton,

    This is Tian Yan from Malaysia again.

    I sent out the following email to my
    entire list and featured it on my blog
    at http://www.copywritingheroes.com/blog/

    Inside, I shared a marketing lesson Drayton
    Bird taught me and wrote more about using
    The Total Package to further their copywriting/
    marketing education.

    It’s a long email. But that’s because I believe
    my readers will get a lot of value from it.

    Be Well,
    - Tian Yan

    ********************************************************
    In the my last email to you, I shared
    with you my best, free resource to writing
    copy and getting better conversions for
    your websites. You also learnt how to get
    more targetted traffic by incentivising
    your loyal readers with your products, thus
    spending pennies on the dollar of what you
    would normally pay for advertising.

    Today, I’ll explain the dangers of using
    incentives wrongly so you know what you
    are doing and why you are doing it.

    But first, I want to share with you an email
    sent to me by Bill…

    ============================================
    From: Bill D.
    Date: Thu, Jan 8, 2009 at 7:44 PM
    subject: Re: Here’s My Secret Resource That
    I’ve Been Using For A Year.

    Hello Tian,

    You informed me about The Total Package with
    Clayton Makepeace. I went to his site and found
    all the free info to be absolutely amazing !!
    So I am writing you to THANK YOU VERY MUCH !!

    God bless you with a joyful,peaceful and
    prosperous new year !!

    On the success road,
    Bill D.
    ============================================

    Bill was refering to Clayton Makepeace’s Total
    Package, the website I used to write copy for over
    a year. If you haven’t check it out yet, you
    should!

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    The site contains more than 600++ articles and
    interviews on copywriting, conversion, design,
    persuasion, psychological triggers, and much more…

    …all written by top-guns in the industry.
    These are real experts with real experience,
    not some new “Guru” whose wealth is made by
    teaching others how to make money.

    So click on that link above and consume all the
    valuable information, it’s free.

    Okay, enough of that. Let’s get back to the
    topic of the day.

    The big question that you might be asking is…

    “What’s the danger of giving away paid products
    to people for spreading your word?”

    Answer: None.

    … in the short term.

    But in the long-run, you’ll lose responsiveness,
    reduce the perceived value of your products, and
    hurt your customer’s loyalty.

    That’s right… you’ll hurt your customer’s LOYALTY.

    Bargains like these must have an expiry date
    to preserve the retail value of the product.
    If you think about it, people will become numb
    to promotions if they are overused.

    Not only will this hurt your response, but you’ll
    also cannibalize your product, making it worthless
    in the eyes of customers.

    After all, if people aren’t paying for your goods,
    how valuable can they be? There is no other reason
    to personally invest in something people can obtain
    easily. On top of that, your early adopters who were
    the first to pay for your products will feel cheated,
    and are unlikely to support you again.

    Most marketers don’t get this by the way… Giving
    away products for free after charging a high price
    for them drives customers insane. Yet, we see it all
    the time on the web everyday.

    Drayton Bird, one of the 50 most influential people
    in direct marketing wrote an article about this.

    “Don’t Confuse Bribery With Loyalty”

    Drayton was writing about “Loyalty Schemes” used by
    companies to fuel sales. When you bribe your customers,
    your competitor’s WILL out-bribe you. You end up hurting
    your margins, and repeating the fate of companies who
    pioneer “Loyalty Schemes”… they go bankrupt.

    Victor Ross once suggested that “Loyalty is what’s
    left after you remove the bribes.”

    If you heard the interview I did with Drayton, you
    can tell he knows what he’s talking about, armed by
    years of experience in the direct marketing industry.

    I still remember one remark he made about marketers
    who don’t study copywriting and direct marketing enough.

    He said…

    “Just as there are junk, junk food, and junk movies…
    there are also junk people.”

    Remember, we’re in an industry where “junkmail” is a
    norm. And to be able to rise above all that, we have
    to go back study the basics.

    That’s why a resource like The Total Package is important

    If you like to read more insights by Drayton, you can study
    his articles in The Total Package. Yes, even he is one of
    the contributors there.

    And… if you search that site closely, you can find a rare
    interview of Clayton Makepeace with Drayton Bird himself.
    Two direct marketing monsters grilling each other and
    revealing gems of wisdom along the way.

    They aptly named the interview:

    “The Drayton And Clayton Show”

    Get it here…
    –> http://www.makepeacetotalpackage.com/clayton-makepeace/the-drayton-and-clayton-show-episode-3.html

    In the next issue… I’m revealing my year-long
    commitment to copywriting and hitting the A-List
    of copywriters. You’ll be able to apply the same
    philosophy I use to get tremendous success in
    your online marketing ventures.

    It’s called “Jack Of All Trades, Master of ONE.”

    Be Well,
    - Tian Yan

    P.S. Just yesterday, I was compiling The Gary
    Halbert Letters to be binded in book for easy
    reference. The Gary Halbert Letters is one of
    the top 3 resource I use in copywriting… so
    is The Total Package.

    If you’re like me, you want to start printing
    all The Total Package articles on paper, bind
    the comb on the RIGHT hand side, and then read
    the text out loud, and handcopy the text again
    by hand.

    I’ll explain why in a moment…

    As I was compiling the documents into Microsoft
    Word, I was shocked to find that the whole
    collection has up to…

    1,473 Pages!

    And all those are filled with text of font size 9.

    That’s a huge amount of information, especially
    when it crashed Microsoft Word a few times on
    my 1.6GHz laptop.

    Now that worries me because The Total Package
    has more than 600++ articles. With every article
    averaging 5 pages of text, I have a total of
    3,000++ pages to print!

    Clayton wasn’t kidding when he said he will make
    War And Peace look like a comic book.

    I’m ramping up a pretty hefty bill from the copiers
    printing and binding this baby, which means I have
    to give them a whole afternoon before I can pick it up.

    But if you want quality information that no other
    site can give you… this is it. This kind of
    information, when applied, can bring money to the bank.

    Now, if Clayton can make his site more printer friendly
    for “hardcore copywriters” like us…

    P.P.S. Here’s why I’m printing everything out
    and reading them aloud, if not copying the text
    by hand. This is how people learn copywriting…
    they model the best in the industry, everything
    from the style to the choice of words.

    The reason I’m binding the document on the RIGHT
    hand side is because I want the blank pages to face
    down at my writing hand so I can take quick notes
    easily. I’m right-handed.

    It sounds tedious. But if you want to really benefit
    from this information without having to spend money
    on the “next big money making product”, it’s worth
    the effort. I’ll tell you more in my next issue.

    In fact, I’m using this method of study on all top
    3 copywriting resources I use.

    You know what? let’s play a little game…
    If you’ll go to The Total Package, explore it for
    awhile, and give me your honest feedback by replying
    to this email…

    I’ll let you know my other copywriting resources for
    free! You don’t even have to like The Total Package,
    just give it a fair chance.

    http://www.makepeacetotalpackage.com/bonus/holiday-referral-signup.html

    *********************************************************

  72. Phil Knaus & Alysan Delaney-Childs says:

    Hi Clayton,
    The video is up after some minor hiccups at YouTube.
    http://www.youtube.com/watch?v=Sjk8dmSVOiE

    We’re still in learning mode,and practicing as we go. T
    Thanks for the help,
    Phil & Alysan

  73. juri saragih says:

    Here’s my video..

    Take a look now.

    http://www.youtube.com/watch?v=t7y4wMyJ3wk

    Greetings,

    Juri Saragih

  74. jsulli72 says:

    clayton<

    are you freaking kidding me?!?!?!?!?!!!??!!

    I sat here and watched and modified and watched and modified for HOURS and was ale to produce NOTHING!!!! HOURS!!!!

    I did 100M+ in business and I can’t post a goddam article in claytons blog…

    seriously, are you fucking kidding me?!? I am typing slow to not miss anything and still here I sit!

  75. Frank O'Leary says:

    Hey, jsulli72 … no need for the profanity. You’re not the only one that happened to.

    I submitted a new post with about 30 minutes to spare before the deadline on this contest … and it’s gone into the ether, also. No trace of it.

    If you’ve done 100M+ in business then you must be familiar enough with technology to know that sometimes — it screws up.

    Perhaps scores of posters were like me – who always left his weekend homework until the last minute Sunday night – and tried to post in the last hour or so before the deadline.

    If our posts didn’t get through it was likely a server problem. Don’t blame Clayton. Serves us all a lesson – don’t procrastinate.

  76. Yes, Clayton is certifiably INSANE.

    The proof arrived just a few hours ago by mail — in the form of the “How to Challenge a Strong Control…” 2CD-ROM set (value $346, I suppose)…

    …just for PARTICIPATING in this contest.

    And I’m already diving into the 1st session.

    I wander how many people just pathetically LOST — by not taking this ride.

    Thanks a lot, Clayton. For the coming few days of studying I’m one of your most dedicated students)))

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