Did you know I can read your mind?
Yeah, I can.
Right now, for instance, you’re doing exactly what the headline above says you shouldn’t be doing.
You’re thinking worst case scenarios …
You’re thinking, “What will I do if this economy kills my job … or my client’s company? How will I pay the phone and utility bills? My mortgage, car and credit card payments? Will I wind up broke and homeless? What will I do then?”
Or if you own a business, you’re thinking “What if sales get so bad, I have to begin laying off my friends?” And worse: “What if I have to fire myself and close my doors for good? What will become of my family then?”
OK — so I can’t really read your mind. It’s just that I know that millions of other Americans are thinking about and worrying about the very same things right now.
And you’re right to. This economy stinks. It stinks more with every passing week. And tragically, millions of Americans — and millions of others around the globe — are already living your worst nightmare.
But there is a solution. And that solution is to pile up as much cash as you can as quickly as you can, beginning right now.
Because at a time like this, cash is KING.
At a time like this, having many months or even years of money in your mattress is the best cure for insomnia. Money to make sure you’ll never have a moment’s worry no matter how bad things get.
Don’t have enough cash to see you through a couple of years of hard times? Then you need a skill that guarantees you’ll be able to keep on raking in good money no matter what.
And guess what? You do. Or at least, you’re off to a darned great start.
Because as I said last Friday, even in The Great Depression, 75% of all Americans still had a job, and income and good money to spend.
And companies that offered them things that helped them cope got richer than Croesus.
Did you know the entire cosmetics industry was born in the depths of The Great Depression? It’s true! Seems that offering the ladies a little inexpensive luxury — a small guilty pleasure — made the people who made and sold lipstick and rouge and eye makeup filthy, stinking rich.
Other products that provided entertainment value or any respite from the daily deluge of bad news did great, too.
So did products that helped people’s food money or gas money or health dollar go farther. Because even in the worst of times, people still have to eat and move around.
And anything that can help folks miss fewer days of work, be more productive or save money at the doctor’s office or drug store is a god-send.
Plus of course, things that helped them find work, add an extra stream of income, or start their own depression-sensitive business did gangbusters.
And whatever you do, don’t forget that no matter what, there will still be rich and even super-rich people out there. High priced and luxury products that cater to them will still do well.
So don’t despair my friend; and whatever you do, do NOT panic. At times like this, you need a clear head. And you need to NOT be one of those guys who wants to surrender five minutes after the war begins.
If you own a company or work for one, make sure you have the kinds of products described above in your inventory.
If you’re a marketing consultant or copywriter, seek out clients that offer them and challenge them to let you clobber their controls.
THE INTERNET HAS MADE EVERY COMPANY
IN THE WORLD A DIRECT RESPONSE COMPANY!
These companies need you now more than ever before.
Plus, you’re a marketer. That means you have skills that create desire in prospects. You have the knack for persuasion. You could sell veal to vegetarians or iceboxes to Icelanders if you so desired.
And lucky for you, you also have the Internet — the marketer’s dream that lets you send your winged words to thousands or even millions of prospects and customers free.
You also have a secret weapon that 300 million Americans do not. You’re reading it right now. And you have my word that the entire Total Package team and I are NOT going to leave you on your own.
That’s no idle promise. In fact, we’re starting this very Thursday with a FREE webinar with the unassuming title, “My Multi-Million-Dollar Secret Revealed.”
It’s free, it takes only seconds to register, and I promise you’ll come away with a ton of ideas you can use to make more money in less time than you may now believe possible — no matter how bad this economy gets.
No hype, no fluff: I’m going to deliver the goods: The specific strategies and tactics I I use to persude an average of 33,000 prospects to attend an online event for a client every month … and the follow-up campaigns I use to generate millions of dollars in sales and hundreds of thousands of dollars in royalties for myself.
We’re going to cover it all: The grand strategy … list segmentation … subject lines … e-mail copy … sales page copy … follow-up strategy … the works. And if you want even more help, I’ll even show you how to get it.
But you must register to attend and there’s a limit to how many people we can accommodate — so a smart person would be registering right now … wouldn’t one?
In the meantime, keep that chin up, Sparky!
There will be tons of opportunities for you to make a bundle in this great crisis. I’d even go so far as to say that it has the potential to create more millionaires than the five-year bull market did … IF you make the right moves now.
And you can count on all of us here at The Total Package to point out every single one we find every day, every week until this crisis is past. And hopefully, beyond.
You have my word on it. I Promise!
Yours for Bigger Winners, More Often,
Publisher & Editor
THE TOTAL PACKAGE
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