Whatever you do,
DO NOT worry about how you’ll survive
in this sinking economy!

Dear Business-Builder,

Did you know I can read your mind?

Yeah, I can.

Right now, for instance, you’re doing exactly what the headline above says you shouldn’t be doing.

You’re thinking worst case scenarios …

You’re thinking, “What will I do if this economy kills my job … or my client’s company?  How will I pay the phone and utility bills?  My mortgage, car and credit card payments?  Will I wind up broke and homeless?  What will I do then?” 

Or if you own a business, you’re thinking “What if sales get so bad, I have to begin laying off my friends?”  And worse:  “What if I have to fire myself and close my doors for good?  What will become of my family then?”

OK — so I can’t really read your mind.  It’s just that I know that millions of other Americans are thinking about and worrying about the very same things right now.

And you’re right to.  This economy stinks.  It stinks more with every passing week.  And tragically, millions of Americans — and millions of others around the globe — are already living your worst nightmare.

But there is a solution.  And that solution is to pile up as much cash as you can as quickly as you can, beginning right now.

Because at a time like this, cash is KING.

At a time like this, having many months or even years of money in your mattress is the best cure for insomnia.  Money to make sure you’ll never have a moment’s worry no matter how bad things get.

Don’t have enough cash to see you through a couple of years of hard times?  Then you need a skill that guarantees you’ll be able to keep on raking in good money no matter what.

And guess what?  You do.  Or at least, you’re off to a darned great start.

Because as I said last Friday, even in The Great Depression, 75% of all Americans still had a job, and income and good money to spend.

And companies that offered them things that helped them cope got richer than Croesus.

Did you know the entire cosmetics industry was born in the depths of The Great Depression?  It’s true!  Seems that offering the ladies a little inexpensive luxury — a small guilty pleasure — made the people who made and sold lipstick and rouge and eye makeup filthy, stinking rich.

Other products that provided entertainment value or any respite from the daily deluge of bad news did great, too.

So did products that helped people’s food money or gas money or health dollar go farther.  Because even in the worst of times, people still have to eat and move around.

And anything that can help folks miss fewer days of work, be more productive or save money at the doctor’s office or drug store is a god-send.

Plus of course, things that helped them find work, add an extra stream of income, or start their own depression-sensitive business did gangbusters.

And whatever you do, don’t forget that no matter what, there will still be rich and even super-rich people out there.  High priced and luxury products that cater to them will still do well.

So don’t despair my friend; and whatever you do, do NOT panic.  At times like this, you need a clear head.  And you need to NOT be one of those guys who wants to surrender five minutes after the war begins.

If you own a company or work for one, make sure you have the kinds of products described above in your inventory.

If you’re a marketing consultant or copywriter, seek out clients that offer them and challenge them to let you clobber their controls.


These companies need you now more than ever before. 

Plus, you’re a marketer.  That means you have skills that create desire in prospects.  You have the knack for persuasion.  You could sell veal to vegetarians or iceboxes to Icelanders if you so desired.

And lucky for you, you also have the Internet — the marketer’s dream that lets you send your winged words to thousands or even millions of prospects and customers free.

You also have a secret weapon that 300 million Americans do not.  You’re reading it right now.  And you have my word that the entire Total Package team and I are NOT going to leave you on your own.

That’s no idle promise.  In fact, we’re starting this very Thursday with a FREE webinar with the unassuming title, “My Multi-Million-Dollar Secret Revealed.”

It’s free, it takes only seconds to register, and I promise you’ll come away with a ton of ideas you can use to make more money in less time than you may now believe possible — no matter how bad this economy gets.

No hype, no fluff:  I’m going to deliver the goods:  The specific strategies and tactics I I use to persude an average of 33,000 prospects to attend an online event for a client every month … and the follow-up campaigns I use to generate millions of dollars in sales and hundreds of thousands of dollars in royalties for myself.

We’re going to cover it all:  The grand strategy … list segmentation … subject lines … e-mail copy … sales page copy … follow-up strategy … the works.  And if you want even more help, I’ll even show you how to get it.

But you must register to attend and there’s a limit to how many people we can accommodate — so a smart person would be registering right now … wouldn’t one?

In the meantime, keep that chin up, Sparky!

There will be tons of opportunities for you to make a bundle in this great crisis.  I’d even go so far as to say that it has the potential to create more millionaires than the five-year bull market did … IF you make the right moves now.

And you can count on all of us here at The Total Package to point out every single one we find every day, every week until this crisis is past.  And hopefully, beyond.

You have my word on it.  I Promise!

Yours for Bigger Winners, More Often,
Clayton Makepeace Signature
Clayton Makepeace
Publisher & Editor

Looking for past issues of The Total Package? Click here for our archives.

Want to share or reprint this article? Feel free. Just give us full attribution and a link to our Home Page when you do.

Attribution Statement: This article was first published in The Total Package. To sign-up to receive your own FREE subscription to The Total Package and claim four FREE money making e-books go to www.makepeacetotalpackage.com.

This entry was posted in Archives. Bookmark the permalink.

17 Responses to Whatever you do,
DO NOT worry about how you’ll survive
in this sinking economy!

  1. Susan says:

    Thanks Clayton for your words of wisdom.  Every time I get
    down about the economy I read one of your blogs and feel hopeful
    again.  Keep up the good work.

  2. Sparky! says:

    Oh Boy!  I feel like This Letter Was WrittenJust for Me!  By Gosh I’m Gonna Do My BestTo Be On That Call!

  3. Hi Clayton

    Its 2:30am here in Australia and I am feeling more optimistic than before. Through crisis come opportunities and there are plenty on the playing field.

    Looking forward to the call :)

    Thanks again

    Sue In Aus

  4. Is this a dream? Better wake me up! I really will be in the webinar this coming Thursday at noon. Before I watch it I just am asking if the webinar also has text message? Remember I am DEAF and would also love to benefit from your speech.

    Thank You,


  5. Kelley Eidem says:

    You’re so right, Clayton!

    My sales have done nothing but steadily climb for the last nine weeks. I’m actually going to retire from my day job next month.

    What’s been working for me is to send readers to my understated blog entry with links to a free page. What seems to be happening is that when you offer something worthwhile and give complete freedom to the reader…not requiring their email address… they like it.

    One of my products is an eBook for erectile dysfunction (with many peer review journal references). For three years, almost all the sales were to men. Since creating that page, which merely contains a byline reference to the eBook, a bunch of sales to women have resulted.

    Go take a look if you feel so moved.

    The best to you.

    Kelley Eidem
    Together we can cure cancer – one person at a time!

  6. I registered for the webinar.  Am I supposed to receive some type of "opt-in" or "confirmation" email?

  7. pete says:

    Hi Chris – 

    Yes, you should have received a confirmation e-mail.  However, I checked our database, and you’re in there.  Make sure to whitelist our e-mail address so you don’t miss the attendance instructions.
  8. Mike says:

    I’ve signed up 2x for the seminar and I didn’t receive any emails either. What should be whitelisted? I get the newsletter everyday without incident.Thanks.

  9. pete says:

    Mike, you’re on the list as well.

    These are the addresses to whitelist:
    I’ll do some troubleshooting to see if there’s another reason people aren’t getting their e-mails.  I’ll post back here if I find anything.


  10. I can’t wait for the call on Thursday…I’m sure you’ll blow our minds once again like you do with every post :)

    I’m sick of hearing about the economy. There’s nothing we can individually do to change it, so why fuss over it?

    I’m focused on what I’m going to personally do to build my business faster to get through it – not what bad could possibly happen.

    Jeremy Reeves

  11. Carline says:

    Just signed up — I’ll be there with my notepad and pen in hand. Can’t wait! Thanks for doing this, Clayton!

  12. Clayton,

    Thank you again for your post.  Which brings to mind something I’ve been thinking a lot about as a health copywriter – giving your prospects lots of valuable information as part of the selling process (something you do beautifully).

    With people pinching pennies, now is the time to convince them that you have their best interests at heart.  And one way to do that is to provide information-rich (no fluff) sales copy and good content.

    And Clayton, what you mentioned about the kinds of things that people will continue to buy – if not buy even more of – is definitely true.  I drew from interviews with a few health market analysts to note this in a free report I just put out – "Health Copywriting Strategies for a Tough Economy".   Natural/DIY health products and modest indulgences will be more in demand as this economy splutters.

    Sarah Clachar
    health copywriter

  13. Martin says:

    Will there be a replay for those of us who can not make the live webinar?


  14. Kevin Lam says:

    Well, I’m signed up and waiting to hear you on the webinar tomorrow. I even put it on my calender that’s hanging up right beside me. I’m sure there’s going to be a wealth of information to be heard and a wealth of income for me to make from it.

  15. I definitely agree with the key message of this post. 

    Abundance is everywhere, as is opportunity.

    In this recession and poor spirits, we have the opportunity to use our products and services to lift people’s spirits.

    Another way of looking at this situation is to see it as a transfer of wealth from the few, wealthy elite to the small, but larger-in-number business owners, like us.  Frank Kern taught me that.

    If you have a product or service, my advice would be to reframe it or reposition it to match people’s moods at this time.  That is, show them how it helps them to save money in the long run.  Offer added incentives to maximize the value of what you have to offer.

    That’s what I’m doing.

    Also, someone on some blog (I think PPC Classroom), said that because of this, companies will be cutting back on their advertising.

    As a reader of this blog, you know how we feel about that, so there’s your advantage…

    There’s so much opportunity…

    In fact, for me, there’s too much opportunity, quite frankly. 

    Most people are thinking, "What will I do?" I’m thinking, "Man…there’s so much I can do, but I have to stick with being a direct-response copywriter and business strategist."

    DK Fynn,
    Direct-Response Copywriter and business strategist

  16. Lois says:

    I am making this comment now before the webcast is finished because I have just wasted a whole lot of time attempting to join it. I read a comment from a person who had visited the experience in the dark in Atlanta  recently as something different for her 25th wedding anaversory . She had an "eye opening" experience. As a blind person I am having an unusually hard time on this website. at the moment I am hoping that there is not one of those visual security codes at the end of this process to post a message as well. Unfortunately a lot of websites are not useable by blind people. A new organisation is starting soon to allow people to create accessible websites so as the increasing millions of visually impaired people are not seriously disadvantaged. It is all about the design of the website. and using both text and visual information to include everybody. A movement that presents the business case for full accessibility for everyone is going to be launched soon. Keep an eye out for how your business is able to connect to more people soon.

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>