Three New Years Resolutions
GUARANTEED to Make 2006
Your Best Year EVER


Dear Business-Builder,

Maybe it’s just me … but don’t you think Thanksgiving Day is scheduled at the weirdest possible time of the year?

I mean — what genius decided we should all give thanks for the year’s blessings on the fourth Thursday of November? Heck — November isn’t even finished, let alone the year!

When I become king, I’m moving Thanksgiving Day to January 1. That way, we can all know just how good the whole year was — and be properly thankful for all the good stuff!

Right now, for example, as I think back over 2005, I’m absolutely blown away by all the amazing new things the last 12 months brought to my life …

The sixth year of the 21st Century was easily one of the most exhilarating — and certainly the strangest — I’ve ever had. I worked harder, took more risks and did more new things than at any other time in my 33-year career.

I ended a long-standing exclusive relationship with a client who had paid me millions … accepted two exciting NEW clients … spoke in public for the first time ever … and was thrilled when the American Writers and Artists Institute honored me with their 2005 “Copywriter of the Year” award.

I launched THE TOTAL PACKAGE in June … wrote 24 content-rich issues … received and responded to 2,049 fun, positive emails from subscribers (and only 3 nasty, negative ones) … self-published my first half-dozen or so eBooks … held my first teleseminar series … and launched QwikCrit™.

Plus, I copy chiefed and critiqued a couple dozen projects for seven younger writers … and personally wrote nine, 24-page direct mail and Internet promotions for Health Resources, Phillips Publishing, Boardroom, Agora, Weiss Research and Healthy Directions.

And next week, I’m announcing my most exciting “first” of all: My first-ever live event — the Clayton Makepeace Power Marketing Summit, in Washington D.C. on April 20-22, 2006 (Keep an eagle eye on your eMail box … trust me: You do NOT want to miss it!).

So to everyone who made all this amazing stuff possible …

The Redhead (wife Wendy) — my greatest champion (as well as my unrelenting task mistress) …

Tanya — my long-suffering Jill of all trades …

Julie — who works diligently to introduce this eLetter to new readers each week …

Steve — who has been a godsend on the editorial side …

Mary Ellen, Christine, Richard, Kat, Nehal and to everyone else in our Florida offices who make THE TOTAL PACKAGE possible …

And of course, to my clients, copy chiefs, copy cubs — and every single one of my wonderful subscribers …

… THANK YOU from the bottom of my heart!

I am truly grateful to each and every one of you for helping to make 2005 a banner year for me!

… and HELLO, 2006!

For me and mine, 2005 was one for the record books. I sincerely hope it was for you, as well.

Now, with 363 days of 2006 still before us, it’s time to take stock – and to make three solemn resolutions together …

“I Resolve to Make 2006 My Best Year Ever.”

I’m often amazed at how many folks begin each new year-long journey without a roadmap — or even a clearly defined destination in mind.

The one thing you can count on is this: 363 days from now, you’re NOT going to be where you are now. You’re going to be someplace else.

How far you go and how fast you get there will largely be determined by two factors: 1) The destination you choose, and 2) The quality of the choices you make at each step of the way — beginning right now.

So what’s your destination? What do you want your business, your bank balance and your personal relationships to look like one year from today?

How many new clients or customers will you have? How many big winners will you have under your belt?

How much money will you be making? What will you do with all that money and with your free time? What fantasies will you fulfill? What new experiences will you enjoy? How will your personal relationships be strengthened?

Be as specific as possible and write it all down — longhand. And most importantly, fully explore how you will FEEL about all of the above one year from today.

See yourself looking back over 2006 and basking in the warm glow of all those amazing accomplishments and in the admiration of your family, friends, customers and/or clients.

Make your word picture as vivid and rich with emotion as possible.

And to keep your vision as fresh, exciting and motivating as it is right now, resolve to read it aloud 52 times in 2006 — at the beginning of each working week.

“I Resolve to Expend Every Effort
and Make Every Sacrifice Required
to Reach My Destination In 2006.”

Once you know precisely where you’re going, it’s time to create your own personal roadmap — the shortest distance between where you are now and where you want to be on January 2, 2007.

Identify each individual step you’ll take … each turn you’ll have to make … the obstacles you’ll have to overcome — and set the dates by which you will have done all of the above.

What do you need to LEARN to fulfill your personal vision for the year? What do you need to DO — step-by-step — in the next 12 months to reach your destination?

What beliefs do you need to change? What lifestyle changes will you need to make? And perhaps most importantly, what sacrifices will be called for?

At the unveiling of a remarkable new statue of a magnificent bull elephant, the sculptor was asked how on Earth he could create such a lifelike image from a common chunk of stone.

“It’s easy,” replied the sculptor. I just started with a block of granite and chipped away everything that didn’t look like an elephant!”

What’s in your life now that doesn’t look like the new version of “you” you’re creating? Chip it away!

Sure — it’ll take discipline. Vision, Desire and Discipline are the very stuff of success.

If your vision is vivid enough, it will empower your desire.

If your desire is powerful enough, it will fuel your discipline.

Conversely, when you find yourself lacking the willpower to consistently do what’s necessary to succeed, you can bet your bottom dollar that your desire is in dire need of recharging.

And the only way to recharge declining desire is to return to, power-up — and vicariously experience — the fulfillment of your personal vision!

“I Resolve to Be Good to Myself Along The Way.”

At age 53, I still happily rise at 3:00 AM and work until 5:00 or 6:00 every evening. And since I typically follow that schedule on weekends as well as weekdays, I average nearly 100 hours at my desk each week.

How do I do it? Well, I have a secret. I try to make sure that I’m never more than a few weeks away from doing something really fun and exciting and that has absolutely nothing to do with work!

See, I am definitely NOT into delayed gratification. If I ever tried to wait a whole year to savor the fruits of my labor, I’d run out of gas in no time flat.

So I make sure I always have something to look forward to, no more than a few weeks down the pike. Maybe it’s a family trip … a solo adventure on the Harley … or a weekend with The Redhead at a spa.

At various other times it has been flying or scuba lessons … a cruise … or the purchase of something I’ve wanted for some time.

It doesn’t have to be expensive — just fun. In the old days, before the money got good, it might be something as simple as a few days off at home … a massage … or a meal at a favorite restaurant.

Plan right now to be good to yourself along the way. Set four, six, even twelve interim goals during the year and connect an appropriate short-term reward with each one of them.

Start Building Your Foundation for Success
in 2006 Right NOW!

When I began publishing THE TOTAL PACKAGE just over seven months ago, I told my little handful of readers that I was going to do everything in my power to bring you bigger winners, more often.

I also said that I can’t do it for you. I can show you the way. I can share the tips, tricks and tactics that have helped me. But in the final result, you’re going to have to invest the time, the mental energy and the physical effort to make it happen.

The same is true for the year ahead. It’s a blank page, practically begging you to write your own success story any way you like.

I sincerely hope you follow my advice and begin building a rock-solid foundation for your best year ever — right now.

Choose your destination wisely and visualize all the rewards that will be awaiting you when you reach it.

Draw up your personal roadmap to success and reward yourself for each major mission you accomplish.

You’re going to get out of 2006 what you put into it. Let’s give it our BEST!

Yours for Bigger Winners, More Often,
Clayton Makepeace Signature
Clayton Makepeace
Publisher & Editor
THE TOTAL PACKAGE

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