That’s what my 10th grade biology teacher said when I asked him to sign the scrap of paper saying I was dropping out of high school.
He was wrong, of course, and I knew it. I had big plans. I was going to get rich.
Mind you: I had no earthly idea how I was going to make my fortune. But I was absolutely certain the secrets that would pave my way to riches were not to be learned from any of my teachers or to be found in any of my textbooks.
I sensed that every minute I spent with instructors who had sold their own dreams for that mess of luke-warm porridge called “job security” was a waste: A needless delay in my quest to find the answer that would transform my own dreams into reality.
I knew for a fact – instinctively, viscerally – that the answers were “out there” somewhere; in the real world.
And so, on a winter’s day in 1968, I walked out of East Central High School for the last time – and quickly and quite accidentally fell into something called “direct response marketing.”
My long-term goal was to make it big working behind the camera in the film industry. But my short-term needs – food, rent and a car payment – took precedence. So I got a job in a print shop, which just happened to produce fundraising appeal letters for a national non-profit organization.
A year or two later, I thought my “big break” had finally come: An opportunity to study film and video production in Hollywood. But when my training was complete, I found myself back in Tulsa, producing half-hour television programs that raised funds for – you guessed it; a non-profit organization.
Every road I took led me back to direct response marketing and copywriting.
And so, just about everything I’ve done and learned since 1968 – and certainly since the mid-1970s when I “officially” began my copywriting career at a small Los Angeles direct marketing agency – has formed my approach to copywriting.
And not to brag, but the lessons I’ve learned over the past four decades – secrets for writing better sales copy faster and getting bigger winners more often – allowed me to create more than three million new customers for my clients…and generate well over one billion dollars in sales…and to earn millions of dollars in royalties.
And while I have no intention of laying down my pen anytime soon, at the ripe old age of 58, I have found a new love: Passing on the secrets it took me some 40 years to learn to a new generation of writers.
It is my hope – my conviction – that if you learn the lessons that I’ve learned and apply them along with a heaping helping of your own genius, you will one day be as amazed at their remarkable, life-changing power as I am.
Have you had a life-changing experience with your own pursuit to happiness? If so, why don’t you share it below…
Yours for Bigger Winners, More Often,
Publisher & Editor
THE TOTAL PACKAGE
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