Author Archives: Clayton Makepeace

Ho, Ho, HO!

I have a special holiday gift for you … and you’re gonna LOVE it!

Dear Business Builder,

It’s the actual audio of an interview I did a while back for my EasyWriters Marketing Club with … Continue reading

Posted in Archives | 3 Comments

What’s Working Best NOW

Random Musings and Brain Droppings On the Current State of Direct Response Marketing

Dear Business Builder,

Rather than attempt to focus on one topic, let’s try a little stream of consciousness stuff today – … Continue reading

Posted in Archives | 7 Comments

You Ask I Answer

Dear Business-Builder,

This week I thought I would answer a few of the questions you’ve been asking me most often through The Total Package’s feedback box – like …

“How do I Know When I’ve Written … Continue reading

Posted in Archives | 9 Comments

Time to Turn Lemons into Lemonade!

Dear Business-Builder,

So let me tell you a true story …

The year was 1976 and life was NOT good in America – and it wasn’t just because Disco was king and we suddenly found ourselves … Continue reading

Posted in Archives | 13 Comments

The Astonishing Power of Fear

Dear Business-Builder,

Have you ever been tempted to squeeze an irresistibly cute bottom? Tell the judge where he can stick that speeding ticket? Claim a tax deduction you don’t really deserve? Drink and drive?

So … Continue reading

Posted in Archives | 10 Comments