Author Archives: Clayton Makepeace
Good, nitty-gritty stuff in this issue …
We’ve spent a lot of time thinking about grabbing your prospects’ attention with powerful headline and opening copy in past issues of THE TOTAL PACKAGE – and … Continue reading
… And How Avoiding Each One Can Take Your Response To The Moon!
Let’s dive right in … with the 3 most common mistakes I see even experienced writers make (including me!) — and … Continue reading
Dear Business Builder,
Not too long ago I was in Manhattan … treating The Redhead and the kids to a few Broadway shows and all the sights.
We have a nice suite … Continue reading
In this special interview issue …
How to get a mature, skeptical market to buy your products like crazy … The critical elements every winning direct mail package MUST have … Conquer the curse of the blank … Continue reading