Author Archives: Clayton Makepeace

How to Navigate
the Body Copy Minefield
Without Being Blown to Smithereens

Posted on November 22, 2010 by Clayton Makepeace

Dear Business-Builder,

Good, nitty-gritty stuff in this issue …

We’ve spent a lot of time thinking about grabbing your prospects’ attention with powerful headline and opening copy in past issues of THE TOTAL PACKAGE – and … Continue reading →

Posted in Archives | 10 Comments

The 3 Most Common Blunders
Even “A” Level Copywriters Make

Posted on November 15, 2010 by Clayton Makepeace

… And How Avoiding Each One Can Take Your Response To The Moon!

Dear Business-Builder,

Let’s dive right in … with the 3 most common mistakes I see even experienced writers make (including me!) — and … Continue reading →

Posted in Archives | 8 Comments

All About Money

Posted on November 8, 2010 by Clayton Makepeace

Dear Business Builder,

Not too long ago I was in Manhattan … treating The Redhead and the kids to a few Broadway shows and all the sights.

We have a nice suite … Continue reading →

Posted in Archives | 26 Comments

A Conversation With
Million-Dollar Copywriter
CARLINE ANGLADE-COLE

Posted on November 1, 2010 by Clayton Makepeace

In this special interview issue …

How to get a mature, skeptical market to buy your products like crazy … The critical elements every winning direct mail package MUST have … Conquer the curse of the blank … Continue reading →

Posted in Archives | 3 Comments

Wandering Towards
Direct Response Heaven

Posted on October 25, 2010 by Clayton Makepeace

In this admittedly scatterbrained issue:

The single most amazing thing ever invented – and how it can bring you everything you’ve ever desired … Why – and how – ordinary words compel human beings to action … Why John … Continue reading →

Posted in Archives | 11 Comments