Pursuing a copywriting career is NOT a get-rich-quick scheme. It can, however, be the single best idea you ever had.
So whatever you do, do NOT be discouraged. If you need encouragement, just look at how far you’ve come; all the stuff you know now that you didn’t know a week, month or year ago.
Resolve to do whatever it takes in the short term to reap the long-term rewards. Stick with it. Redouble your efforts. Refuse to accept anything but success.
Take my word for it:
The first time a client wires six figures into your bank account to pay you for two weeks’ work, you’ll be glad you hung in there.
In that moment, all the hours you worked to perfect your craft … all the rejection you faced in finding your first few clients … and all the sacrifices you made to build your copywriting business … will all be worth it.
Yes, it’s going to take some effort on your part.
If you think this is easy … if you sleepwalk through your work … if you fail to invest the mental and physical energy required to get the details right … if you resent honest, well-meant criticism … and if you’re going to cut and run the first time the going gets tough, there’s not much I or anyone else can do to help you.
But if, as my high school football coach loved to say, you’re eager to pour 110 percent of your genius, your creativity and your energy into this …
If you’re willing to take the time and expend the energy to do it right … and obsess about the minute details that must be right to bring in every last sale …
If you’re willing to expend every ounce of mental and physical energy at your command … take your best shot … accept the consequences … take a hard, honest look at what you did right and what you did wrong … and learn your lessons …
… And if, when all else fails, you can muster the will to pick yourself up, dust yourself off and do it better next time …
… There’s no stopping you. Whether you’ve made it yet or not, you’re a winner in my book. And someday soon, you’ll find yourself relishing the winner’s rewards.
… Now, it’s time to go to work.
But what if nobody wants to hire you? Or worse: You create the best campaign you know how to create – and it flops?
Look. Let me tell you something that all the gurus out there probably won’t.
It’s not until you begin applying this stuff in the real world that you REALLY begin to learn!
Unless and until you persevere through the rejection that’s required prior to bagging your first real clients … and until you suffer the humiliation of getting your butt kicked – repeatedly and publicly – by real prospects when there’s real money on the line … you’re still just a student.
Students have to pay to learn. Once you begin doing, others PAY YOU to learn.
Sure – you’re going to have to bang the phones for hours every day until you get a client – and those first few clients may not be worth a bucket of warm spit.
You’re going to have to create five, ten, twenty or even more promotions before you get your first huge winner.
Courage – true courage – means being scared to death and then doing what needs to be done anyway.
You can do this. I know you can.
Yours for Bigger Winners, More Often,
Publisher & Editor
THE TOTAL PACKAGE
P.S. What’s standing between you and the success you crave?
What are you afraid of?
What’s keeping you from sending your writing samples to a client who could make your career and then calling him or her to close the deal?
What’s keeping you from partnering with a copywriter/marketer who could take your company to the moon?
The best definition of the word “courage” I’ve ever heard is … “Being afraid and doing the right thing anyway.”
So here’s your assignment for today: Identify the one thing that stands between you and the success you dream about – the one thing that terrifies you the most.
And then – DO IT.
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