Posted by:
Troy White
October 31, 2008
Issue #536
Fellow Business-Builders,
Casino the Crusader … and a damn fine puppy
After two years of pestering and some on-paper commitments from them, we just got a new puppy for the girls 8th birthday. They have wanted a dog for soooo long (me too) … and I made sure we were all in agreement with how they would help, and the type of dog they would get.
(Note: this contains non-puppy content too … and some great marketing ideas learned in the process.)
Rather than opting for a purebred dog, we decided to rescue one.
And I was shocked at how many rescue companies there are in Calgary!
We have been watching all the rescue websites for the right time and the right dog. The night of October 1st, I decided to check out the Misty Creek Rescue Web page (http://www.mistycreekdogrescue.com).
When I read Casino’s story … I knew he was the right one for us.
From his blog (yes, they had a blog up for him!) …
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Posted by:
Troy White
October 24, 2008
Issue #531
In this issue:
- The million dollar business that all began with a simple hug
- Insider secrets on how advertising sales reps are ‘trained’ about advertising
- What should you really be selling?
- The 90 day guarantee that captured the lion share of a market
- And Much More!
Fellow Business Builder,
With all the different opinions out there on marketing and growing a small business … it can be incredibly difficult to figure out what works and what doesn’t. The best type of advice comes from those who actually implement and test for a living … versus those who teach without applying.
This explains why many college and university grads come out all confident in their ability – until they find out that what they just learned from a text book doesn’t have a snowballs chance in hell of making it in the real world.
The following eight tips apply to every single business – and are based on real life business success stories. The examples provided may come from different industries – but the real gems come from you finding ways to make these ideas work in your own business.
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Posted by:
Troy White
October 17, 2008
Issue #526
Fellow Business-Builder,
With the economy in turmoil right now, your customers are getting scared. And most business owners are, too.
But now is not the time to panic or get stressed about what “might” happen … now is the time to get busy making sure it doesn’t.
At times like this, your customers NEED to hear a calm, reassuring voice telling them there is a future ahead, and you are there for them no matter what they need.
Rather than someone telling them how the sky is falling and every one of us is doomed to financial destruction (which the media gladly does 24/7), they want someone to help them feel at ease.
Announcing your Emergency Customer Update
and Appreciation Events
These are mini events (preferably live, if you can) … designed to show them your stance on the economy and how it impacts your industry.
This is also designed to help you get closer to your clients, at a time where everyone else is slashing their marketing expenditures and burying their head in the sand, waiting for it to pass over.
The more you are in front of them now, the more trust they will have in you, and the more value they will see in buying from you when they open their wallets again.
These can be breakfast meetings, luncheons, dinners or teleseminars … the point is to get out there and in front of those who buy from you.
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Posted by:
Daniel Levis
October 15, 2008
Issue #524
Dear Web Business-Builder,
When it comes to marketing strategy blunders, pretty much everybody remembers the nosedive failure of New Coke, right?
But what most people don’t know is the fascinating story behind the story, and the valuable lesson it reveals …
Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist, on May 8, 1886.
Pemberton brewed the mixture in his backyard in a three-legged brass kettle. The original ingredients were lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub.
The concoction was originally intended as a nerve and brain tonic. People seemed to get a buzz off it, and it quickly became popular. Coca-Cola was soon served at pharmacy soda fountains far and wide.
The company thrived, dominating the cola market with virtually zero serious competition for decades while its nearest competitor, Pepsi, repeatedly flirted with bankruptcy.
In the thirties, Coke had a chance to buy Pepsi’s assets at a ridiculous fire sale price. Management sneered. Pepsi survived, and by the mid-forties began to prosper.
So much so, that by the early eighties, Coke was about to lose a marketing trump card to Pepsi.
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Posted by:
Troy White
October 3, 2008
Issue #512
Fellow Business-Builder,
I am writing this from the sandy-white beaches of Hawaii. It was my 40th birthday last week, and what better way to bring it in than from a tropical location?
My wife Kari and I are having a blast here – kids safe at home with grandparents – yay!
First thing that strikes me about being here … WHAT RECESSION?
The place is packed with people and everyone is carrying Gucci, Prada or Tiffany bags.
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