Thanks! Your post helped me hit the nail on the head with a new client.

I was looking for The Big Idea for a new high-end chocolate maker’s products,  and I remembered overhearing a Customer as she left the store.

"I love these chocolates," she softly said. "They’re like an incredible lover that always makes you want more …". I asked the owner and he said she comes in almost every day and buys one of his best sellers.

The headline wrote itself at that point, and is pulling really well:

"Try the Chocolate Orgasm," she whispered.  "You can never have enough, and you’ll always
come back for more."