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	<title>Comments on: How to Turn Features into Benefits</title>
	<link>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html</link>
	<description>Business-Building Secrets for Growth-Obsessed Companies</description>
	<pubDate>Sat, 30 Aug 2008 09:41:23 +0000</pubDate>
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		<title>By: James</title>
		<link>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html#comment-2809</link>
		<dc:creator>James</dc:creator>
		<pubDate>Mon, 05 May 2008 16:11:56 +0000</pubDate>
		<guid>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html#comment-2809</guid>
		<description>Just found this blog...look forward to learning and participating!

James
Cornerstone Media</description>
		<content:encoded><![CDATA[<p>Just found this blog&#8230;look forward to learning and participating!</p>
<p>James<br />
Cornerstone Media</p>
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		<title>By: Cathy S</title>
		<link>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html#comment-2516</link>
		<dc:creator>Cathy S</dc:creator>
		<pubDate>Thu, 17 Apr 2008 04:13:42 +0000</pubDate>
		<guid>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html#comment-2516</guid>
		<description>I am so happy that I have found your web site.  I'm currently studying AWAI's six-figure and am definitely going to study your copywriters' articles to further increase my skills, however limited they might be at this time.  This is great!  Thanks so much! </description>
		<content:encoded><![CDATA[<p>I am so happy that I have found your web site.  I&#8217;m currently studying AWAI&#8217;s six-figure and am definitely going to study your copywriters&#8217; articles to further increase my skills, however limited they might be at this time.  This is great!  Thanks so much! </p>
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		<title>By: MG Page</title>
		<link>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html#comment-1743</link>
		<dc:creator>MG Page</dc:creator>
		<pubDate>Thu, 06 Mar 2008 08:34:06 +0000</pubDate>
		<guid>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html#comment-1743</guid>
		<description>I was absolutely enthralled by this article. Never before have I read  how to focus in on the benefits put so simply, yet so profoundly.
Using these tips helps in immesureable ways eg; helping to write a heading which draws in the site visitor... leads in to sign ups... my the possibilities!
I can see now why a lot of intenet marketers name their products along the line of &#34;The Ultimate Gas Blocker!&#34;.
Thanks Carline!</description>
		<content:encoded><![CDATA[<p>I was absolutely enthralled by this article. Never before have I read  how to focus in on the benefits put so simply, yet so profoundly.<br />
Using these tips helps in immesureable ways eg; helping to write a heading which draws in the site visitor&#8230; leads in to sign ups&#8230; my the possibilities!<br />
I can see now why a lot of intenet marketers name their products along the line of &quot;The Ultimate Gas Blocker!&quot;.<br />
Thanks Carline!</p>
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		<title>By: Charvin Riffle</title>
		<link>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html#comment-1732</link>
		<dc:creator>Charvin Riffle</dc:creator>
		<pubDate>Wed, 05 Mar 2008 22:43:51 +0000</pubDate>
		<guid>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html#comment-1732</guid>
		<description>Thanks everyone, I love these stories it make my day more enjoyable.</description>
		<content:encoded><![CDATA[<p>Thanks everyone, I love these stories it make my day more enjoyable.</p>
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		<title>By: Math Pantus</title>
		<link>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html#comment-1693</link>
		<dc:creator>Math Pantus</dc:creator>
		<pubDate>Tue, 04 Mar 2008 20:30:07 +0000</pubDate>
		<guid>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html#comment-1693</guid>
		<description>Thank you Carline ....

So easy to understand when you explain the way to turn all our scary technocratic features into human benefits every customer relates to and needs.

A job well-done.

Thanks for tutoring all of us !

Math Pantus</description>
		<content:encoded><![CDATA[<p>Thank you Carline &#8230;.</p>
<p>So easy to understand when you explain the way to turn all our scary technocratic features into human benefits every customer relates to and needs.</p>
<p>A job well-done.</p>
<p>Thanks for tutoring all of us !</p>
<p>Math Pantus</p>
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		<title>By: Lori Matisse</title>
		<link>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html#comment-1572</link>
		<dc:creator>Lori Matisse</dc:creator>
		<pubDate>Sat, 01 Mar 2008 18:02:32 +0000</pubDate>
		<guid>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html#comment-1572</guid>
		<description>Carline, As a copywriter newbie (still am studying the Accelerated program), this helped me realize how to think differently when writing. While I am not ready to make the jump into doing this full-time, this tip helps add to my toolbox and gets me feeling more like a copywriter everyday. Thanks!Lori</description>
		<content:encoded><![CDATA[<p>Carline, As a copywriter newbie (still am studying the Accelerated program), this helped me realize how to think differently when writing. While I am not ready to make the jump into doing this full-time, this tip helps add to my toolbox and gets me feeling more like a copywriter everyday. Thanks!Lori</p>
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		<title>By: Ekene</title>
		<link>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html#comment-1568</link>
		<dc:creator>Ekene</dc:creator>
		<pubDate>Fri, 29 Feb 2008 15:21:47 +0000</pubDate>
		<guid>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html#comment-1568</guid>
		<description>Koluzo, good to know that a Nigerian is also following this sort of infromation on the web, I am a nigerian, my name is Ekene and I have been an active subscriber here and other copywriting websites that is worth its salt.
You will agree with me that most of what is happening in the copywrite world seem like a foriegn language in Nigeria business arena. 

I have started a web project that will help most businesses in Nigeria attract greater customers at zero cost to them.

I have learnt a lot from here, and I have also taken out time to understand the business practises in Nigeria. 

You would like to join me at &lt;a href="http://www.bargainmasterng.com/" rel="nofollow" target="_blank"&gt;www.bargainmasterng.com&lt;/a&gt; (still work in progress) or contact me on 08055403390.

Thank you Carline for this great article.</description>
		<content:encoded><![CDATA[<p>Koluzo, good to know that a Nigerian is also following this sort of infromation on the web, I am a nigerian, my name is Ekene and I have been an active subscriber here and other copywriting websites that is worth its salt.<br />
You will agree with me that most of what is happening in the copywrite world seem like a foriegn language in Nigeria business arena. </p>
<p>I have started a web project that will help most businesses in Nigeria attract greater customers at zero cost to them.</p>
<p>I have learnt a lot from here, and I have also taken out time to understand the business practises in Nigeria. </p>
<p>You would like to join me at <a href="http://www.bargainmasterng.com/" rel="nofollow" target="_blank" onclick="javascript:pageTracker._trackPageview ('/outbound/www.bargainmasterng.com');">http://www.bargainmasterng.com</a> (still work in progress) or contact me on 08055403390.</p>
<p>Thank you Carline for this great article.</p>
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		<title>By: koluzo</title>
		<link>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html#comment-1567</link>
		<dc:creator>koluzo</dc:creator>
		<pubDate>Fri, 29 Feb 2008 06:33:54 +0000</pubDate>
		<guid>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html#comment-1567</guid>
		<description>Loved your writeup, but sorry to say I'v been searching the web for over six mths now and have yet to make a dollar.

I am Nigerian, here you are either so rich or so poor and I belong to the disadvantaged group.

Everyone tells me you can make money online with little or no effort and ( this one I love the most ) stay with the kids while the money keeps coming in, can you beat that? I have not seen the money yet.

The most frustrating thing is that, these autoresponders just wont stop giving stupid replies to letters I write like this one. Wont be suprised to recieve a thing from you asking me to pay $X to get  the &#34;state-of-the-art DVD  player, 8-CD changer, a color TV, satellite radio and the most up-to-date GPS&#34; your good husband gave to you.

Can you be the one that actually helps me to really make money online? I will appreciate it.

I am willing to learn, the impression I get is that your talent is what makes you get ahead, I have a bundle of it but just don't know how to get it to people so that they will pay me for it.

See if you can add me to your list of successes.

koluzo</description>
		<content:encoded><![CDATA[<p>Loved your writeup, but sorry to say I&#8217;v been searching the web for over six mths now and have yet to make a dollar.</p>
<p>I am Nigerian, here you are either so rich or so poor and I belong to the disadvantaged group.</p>
<p>Everyone tells me you can make money online with little or no effort and ( this one I love the most ) stay with the kids while the money keeps coming in, can you beat that? I have not seen the money yet.</p>
<p>The most frustrating thing is that, these autoresponders just wont stop giving stupid replies to letters I write like this one. Wont be suprised to recieve a thing from you asking me to pay $X to get  the &quot;state-of-the-art DVD  player, 8-CD changer, a color TV, satellite radio and the most up-to-date GPS&quot; your good husband gave to you.</p>
<p>Can you be the one that actually helps me to really make money online? I will appreciate it.</p>
<p>I am willing to learn, the impression I get is that your talent is what makes you get ahead, I have a bundle of it but just don&#8217;t know how to get it to people so that they will pay me for it.</p>
<p>See if you can add me to your list of successes.</p>
<p>koluzo</p>
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		<title>By: Kevin</title>
		<link>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html#comment-1557</link>
		<dc:creator>Kevin</dc:creator>
		<pubDate>Thu, 28 Feb 2008 22:03:24 +0000</pubDate>
		<guid>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html#comment-1557</guid>
		<description>Great article, Carline!

I have been studying copywriting for several years now, and I never heard of you until I found AWAI and Clayton... I'm very surprised by that. You are definitely an A-list copywriter. I think it's VERY cool that you've taken the time to respond to every comment, here.

I have a question for you.

I am a radio salesperson/copywriter by day, and I'm trying to write a Dan Kennedy style 3-letter sequence to bring in new clients. I'm confident that my copy is tight, but I have little to no money for stamps, let alone to get a decent list. My company expects us to cold call, but I hate it and know there is a better way--direct response marketing.

Right now, I'm basically using two compiled lists, from the yellow pages and one of Chamber of Commerce members, and getting zero response. I don't even know where to begin to diagnose the problem. Am I basically S.O.L.? I can only send out a few dozen letters at a time. Is this even a valid way to test copy?

What would you suggest? Thanks!</description>
		<content:encoded><![CDATA[<p>Great article, Carline!</p>
<p>I have been studying copywriting for several years now, and I never heard of you until I found AWAI and Clayton&#8230; I&#8217;m very surprised by that. You are definitely an A-list copywriter. I think it&#8217;s VERY cool that you&#8217;ve taken the time to respond to every comment, here.</p>
<p>I have a question for you.</p>
<p>I am a radio salesperson/copywriter by day, and I&#8217;m trying to write a Dan Kennedy style 3-letter sequence to bring in new clients. I&#8217;m confident that my copy is tight, but I have little to no money for stamps, let alone to get a decent list. My company expects us to cold call, but I hate it and know there is a better way&#8211;direct response marketing.</p>
<p>Right now, I&#8217;m basically using two compiled lists, from the yellow pages and one of Chamber of Commerce members, and getting zero response. I don&#8217;t even know where to begin to diagnose the problem. Am I basically S.O.L.? I can only send out a few dozen letters at a time. Is this even a valid way to test copy?</p>
<p>What would you suggest? Thanks!</p>
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		<title>By: Carline</title>
		<link>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html#comment-1556</link>
		<dc:creator>Carline</dc:creator>
		<pubDate>Thu, 28 Feb 2008 20:27:38 +0000</pubDate>
		<guid>http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-turn-features-into-benefits.html#comment-1556</guid>
		<description>Rich,
Need a good copywriter for those products??? :-)</description>
		<content:encoded><![CDATA[<p>Rich,<br />
Need a good copywriter for those products??? <img src='http://www.makepeacetotalpackage.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /></p>
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