Comments on: How to Write an Offer Your Prospect Can’t Refuse http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-write-an-offer-your-prospect-cant-refuse.html Business-Building Secrets for Growth-Obsessed Companies Tue, 06 Jan 2009 10:11:35 +0000 http://wordpress.org/?v=2.7 hourly 1 By: pozdnurv http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-write-an-offer-your-prospect-cant-refuse.html/comment-page-1/#comment-1130 pozdnurv Sun, 20 Jan 2008 23:56:52 +0000 #comment-1130 cppobwyi http://dcukutph.com ftxtkxim ellggrwz suqvwdmk [URL=http://nytuxeun.com]vvlhwtwq[/URL] cppobwyi http://dcukutph.com ftxtkxim ellggrwz suqvwdmk [URL=http://nytuxeun.com]vvlhwtwq[/URL]

]]> By: Kammy Thurman http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-write-an-offer-your-prospect-cant-refuse.html/comment-page-1/#comment-611 Kammy Thurman Mon, 01 Oct 2007 18:38:32 +0000 #comment-611 Don\\\'t get hung up on the bonuses thing. Offering a lot of bonus reports is common in publishing because it works. But it may not necessarily work like this for every industry. I\\\'m co-owner of a professional portrait studio, and even though image and high-perceived value is huge in this industry, we offer reports as bait pieces with great success. They\'re simply dubbed Wedding Photography Guides, Family Portrait Guides, etc. What we\'re finding even in a visually-based industry like portraiture is that people are still hungry for information. They need to know what sets one studio apart from another -- and most studios aren\'t offering this info. They slap some pics on a website and expect them to sell the studio all by themselves. And look at the bonuses car dealers offer to get people onto the lot -- thousands of dollars in savings, gifts, etc. -- even for high-end vehicles. Don\'t throw the baby out with the bath water here. Carline isn\'t saying to copy the things publishers do verbatim. Look at the concept and think about how it can be tweaked for your industry, or your particular clients. Don\\\’t get hung up on the bonuses thing. Offering a lot of bonus reports is common in publishing because it works. But it may not necessarily work like this for every industry.

I\\\’m co-owner of a professional portrait studio, and even though image and high-perceived value is huge in this industry, we offer reports as bait pieces with great success. They\’re simply dubbed Wedding Photography Guides, Family Portrait Guides, etc. What we\’re finding even in a visually-based industry like portraiture is that people are still hungry for information. They need to know what sets one studio apart from another — and most studios aren\’t offering this info. They slap some pics on a website and expect them to sell the studio all by themselves.

And look at the bonuses car dealers offer to get people onto the lot — thousands of dollars in savings, gifts, etc. — even for high-end vehicles.

Don\’t throw the baby out with the bath water here. Carline isn\’t saying to copy the things publishers do verbatim. Look at the concept and think about how it can be tweaked for your industry, or your particular clients.

]]> By: Bill http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-write-an-offer-your-prospect-cant-refuse.html/comment-page-1/#comment-607 Bill Fri, 28 Sep 2007 09:01:20 +0000 #comment-607 I think the comments are missing the point. Look at how she has written the story. Study it. Copy it! Now look at the content. All of it. Let\'s not get hung up on one thing and our personal opinion. Learn from the master. Steal, er, borrow from the best, like we were taught! :) I think the comments are missing the point. Look at how she has written the story. Study it. Copy it!
Now look at the content. All of it. Let\’s not get hung up on one thing and our personal opinion. Learn from the master. Steal, er, borrow from the best, like we were taught! :)

]]> By: Ian Dunlap http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-write-an-offer-your-prospect-cant-refuse.html/comment-page-1/#comment-605 Ian Dunlap Thu, 27 Sep 2007 16:18:47 +0000 #comment-605 To refute the last comment that was made...I have a client in Beverly Hills that is a mortgage company that actually provides $2,150 in celebratory gifts upon closing for every client including a bottle of Cristal, a 42 inch plasma tv, and $500 gift certificate to Cartier. Now of course there is a difference in giving these types of bonuses than giving a pdf thats suppose to be worth $49. You can\'t pile on a bunch of trash bonuses and expect people to buy. You have to buy gifts that people want but they don\'t want top buy themselves. For example for our clients who decided to join us last month, we both their decision makers an i-phone and it was unannounced. The thing is give gifts that really matter and have real value. To refute the last comment that was made…I have a client in Beverly Hills that is a mortgage company that actually provides $2,150 in celebratory gifts upon closing for every client
including a bottle of Cristal, a 42 inch plasma tv, and $500 gift certificate to Cartier.

Now of course there is a difference in giving these types of bonuses than giving a pdf thats suppose to be worth $49.

You can\’t pile on a bunch of trash bonuses and expect people to buy.
You have to buy gifts that people want but they don\’t want top buy themselves.

For example for our clients who decided to join us last month, we both their decision makers an i-phone and it was unannounced.

The thing is give gifts that really matter and have real value.

]]> By: Norm http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-write-an-offer-your-prospect-cant-refuse.html/comment-page-1/#comment-604 Norm Thu, 27 Sep 2007 16:01:42 +0000 #comment-604 Hi, I agree with Katie. If you do it once, them maybe your client will want it every time. personally I\'m very sceptical of these offers. If you buy a house -who chucks in another couple of thousand dollars of freebies? To me, these free offers are devaluing the \"face value\" of your original product. Maybe as Katie says, that by just sending a gift later on will create morevalue in the client\'s eyes. But I\'ve never sold anything over the internet - yet! Hi,

I agree with Katie.
If you do it once, them maybe your client will want it every time.
personally I\’m very sceptical of these offers.
If you buy a house -who chucks in another couple of thousand dollars of freebies?
To me, these free offers are devaluing the \”face value\” of your original product. Maybe as Katie says, that by just sending a gift later on will create morevalue in the client\’s eyes.
But I\’ve never sold anything over the internet - yet!

]]> By: Ian http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-write-an-offer-your-prospect-cant-refuse.html/comment-page-1/#comment-602 Ian Thu, 27 Sep 2007 10:23:03 +0000 #comment-602 Greg, I understand what you are saying. There are a lot of bonus offers made online and those additional bonus retail or perceived value are trash. But giving bonuses in the offline world truly work well but make sure that they have a real retail value attached to it, not pdf\'s that are suppose to be worth $39 or $49. Greg, I understand what you are saying. There are a lot of bonus offers made online and those additional bonus retail or perceived value are trash.

But giving bonuses in the offline world truly work well but make sure that they have a real retail value attached to it, not pdf\’s that are suppose to be worth
$39 or $49.

]]> By: Bill http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-write-an-offer-your-prospect-cant-refuse.html/comment-page-1/#comment-601 Bill Thu, 27 Sep 2007 10:14:19 +0000 #comment-601 I thoroughly enjoy your writing. Just wish I could do half as well. The \\\\\\\'tone\\\\\\\' makes me pay close attention to what you are saying and it makes me think about how to incorporate what you are saying into my writing, even though my writing is more stories about businesses than \\\\\\\"selling a product\\\\\\\". Keep up the good work, I learn something from each column. :zzz I thoroughly enjoy your writing. Just wish I could do half as well. The \\\\\\\’tone\\\\\\\’ makes me pay close attention to what you are saying and it makes me think about how to incorporate what you are saying into my writing, even though my writing is more stories about businesses than \\\\\\\”selling a product\\\\\\\”. Keep up the good work, I learn something from each column. :zzz

]]> By: Katie http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-write-an-offer-your-prospect-cant-refuse.html/comment-page-1/#comment-600 Katie Thu, 27 Sep 2007 08:29:27 +0000 #comment-600 Greg, Just a quick thought. I understand where you\'re coming from, but don\'t make the mistake of allowing your own personal biases to influence your sales copy and offer. YOU may think offering 20 bonuses sounds \"desperate\"--but do your prospects agree? The REAL question is what kind of revenue are you generating from your promotion? Test your stand-alone offer against an offer with 20 bonuses, and see which is more profitable. Then there will be no need for your \"2 cents\" or my \"2 cents\" because it\'s the numbers that count...and the numbers will speak for themselves. Greg,

Just a quick thought.

I understand where you\’re coming from, but don\’t make the mistake of allowing your own personal biases to influence your sales copy and offer. YOU may think offering 20 bonuses sounds \”desperate\”–but do your prospects agree?

The REAL question is what kind of revenue are you generating from your promotion? Test your stand-alone offer against an offer with 20 bonuses, and see which is more profitable. Then there will be no need for your \”2 cents\” or my \”2 cents\” because it\’s the numbers that count…and the numbers will speak for themselves.

]]> By: Greg http://www.makepeacetotalpackage.com/carline-anglade-cole/how-to-write-an-offer-your-prospect-cant-refuse.html/comment-page-1/#comment-599 Greg Thu, 27 Sep 2007 07:32:56 +0000 #comment-599 Interesting article. However, I\'m not getting this. If you have a quality product that stands on its own, why is the bonus stuff necessary. When I get those promotions offering 20 bonus items if I purchase a just released book, I wonder why they are so desperate!? Personally, I think all the add on bonuses diminish perceived value of the main product. Offer me a great product at a reasonable price. Show me what is in it for me and what I will get from purchasing the product. After I have made the purchase, surprise me with a special bonus. I guarantee you that if that happens, I will be telling others for months to come. Just my 2 cents. Interesting article. However, I\’m not getting this. If you have a quality product that stands on its own, why is the bonus stuff necessary. When I get those promotions offering 20 bonus items if I purchase a just released book, I wonder why they are so desperate!? Personally, I think all the add on bonuses diminish perceived value of the main product. Offer me a great product at a reasonable price. Show me what is in it for me and what I will get from purchasing the product. After I have made the purchase, surprise me with a special bonus. I guarantee you that if that happens, I will be telling others for months to come. Just my 2 cents.

]]>