Category Archives: Archives

I have a special holiday gift for you … and you’re gonna LOVE it!

Dear Business Builder,

It’s the actual audio of an interview I did a while back for my EasyWriters Marketing Club with … Continue reading →

Random Musings and Brain Droppings On the Current State of Direct Response Marketing

Dear Business Builder,

Rather than attempt to focus on one topic, let’s try a little stream of consciousness stuff today – … Continue reading →

Dear Business-Builder,

This week I thought I would answer a few of the questions you’ve been asking me most often through The Total Package’s feedback box – like …

“How do I Know When I’ve Written … Continue reading →

Dear Business-Builder,

So let me tell you a true story …

The year was 1976 and life was NOT good in America – and it wasn’t just because Disco was king and we suddenly found ourselves … Continue reading →

Dear Business-Builder,

Have you ever been tempted to squeeze an irresistibly cute bottom? Tell the judge where he can stick that speeding ticket? Claim a tax deduction you don’t really deserve? Drink and drive?

So … Continue reading →