Posted by:
Clayton Makepeace
November 2, 2009
Issue #792
Dear Business-Builder,
Clayton is preparing for the AWAI Fast Track to Copywriting Success Bootcamp occurring later this week. And in keeping with the spirit of that event we thought you’d enjoy this interview he did with the AWAI team a short while ago.
For regular issues of The Total Package, you know Clayton has interviewed top copywriters and marketing pros like Gary Bencivenga, Arthur Johnson, Parris Lampropoulos, Carline Anglade-Cole and others.
But occasionally the tables get turned and Clayton gets put in the hot seat. Like in the interview below conducted by American Writers & Artists Inc., on the Secrets of Writing for the Financial Markets.
And even if you don’t write in the financial markets you’re going to get a lot out of this issue because Clayton discusses some of the finer points of what to consider when trying to get bigger winners in any market.
Like, why understanding that copywriting ‘rules’ are no substitute for personal experience and more.
So grab a cup of Joe, sit back and enjoy – this one’s a beaut!
– Wendy
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Posted by:
Troy White
October 29, 2009
Issue #790
Fellow Business-Builder,
I am at a client event in Tampa this week and want to share some exciting news with you. The event I am at is for a very unique niche that targets the affluent buyers that you should be targeting. Why? Because they are the fastest demographic to recover from this economic mess we are all in. The trainers at the event are consistently sharing their success stories in the affluent market, and the rapid growth in demand they are seeing right now.
According to Pam Danzinger, the leading publication for affluent marketing, “At Parisian luxury fashion brand Hermes, best-known for its leather bags that start at US$7,000, sales are up 10%, while demand for Coach’s ubiquitous US$325 handbags has slumped. High-end New York City apartments may have seen their values plunge, but at Fifteen Central Park West, billed as the ultimate Manhattan luxury building, at least eight condos are reported to have sold for nearly 40% above what their owners paid for them in 2007. Now you’ve got to spell luxury with a ‘V’ and the ‘V’ is for value, and value doesn’t mean cheap." They want an experience, and are willing to pay for it”
One of the ways you can get your more affluent clients buying again is to give them what they want … a unique experience that no one else is giving them. What follows is aproven model for getting your affluent buyers buying again.
Even if you aren’t targeting a certain part of your business offerings to the affluent (which I think you should be), this STILL applies to you!
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Posted by:
Troy White
October 22, 2009
Issue #786
Fellow Business-Builder,
This week I want to share an article I first sent to my regular newsletter list. Usually I write a post exclusively for The Total Package, but this article got some great feedback so I am including it here, and expanding on it with further ideas.
First thing that’s important: I am always on the lookout for unusual marketing ideas people are using to promote their business. Many times I see these wacky marketing ideas offline, and they can easily be applied online.
To me, the opportunity offline is great if done right.
There is very little competition (decent competition) in the physical mail space … now compare that with your prospect’s e-mail inbox!
To you, this means the difference between 230 e-mails to compete with … or one or two other envelopes in the mail box.
Yes, it costs more … but done like this example below … not much more (four cents a household with some companies).
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Posted by:
Daniel Levis
October 7, 2009
Issue #775
In this issue:
- One of the strangest days of my selling life …
- What your prospects silently crave but seldom get – give it to them and the world is your oyster …
- One of the biggest reasons copy fails …
- How to create truly empathetic marketing …
- And more!
Dear Business-Builder,
When I was a green-as-a-head-of-cabbage commission sales rep, I made a startling discovery. My job was to barge in on local industrial, retail, and service businesses and extract a small check for $30 and a signature that meant the local gas utility would deliver their natural gas through my company’s supply contracts.
One day, while driving from one town to the next I came upon a very large building sitting by its lonesome on an almost deserted stretch of highway. I detoured down the lengthy service road to check the size of the meter and piping on the outside of the building. It was HUGE!
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Posted by:
Troy White
July 2, 2009
Issue #706
in this issue:
-
When Walt Disney headed up a cowboy parade … and how it applies to your business
-
How to get thousands of people working for FREE
-
The $2,000 a day secret that would make even Pamela Anderson proud
-
Challenging your customers to “step up to the plate”
-
Finding out who ELSE stands to gain from your success (and the financial repercussions to your business)
-
And Much More!
Fellow business builder,
I am fascinated with the strategies businesses are using to grow fast and consistently. Not the one-time magic pill solutions that are so prevalent on the Internet today – but long lasting, sustainable marketing practices that any and every business should be using.
You have heard me discuss the Wild West Wealth Summit before, but I have not dug in deep and shown you some of the reasoning behind this event and why the Wild West theme has worked so well for them.
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