Posted by:
Troy White
February 20, 2009
Issue #426
Fellow Business-Builder,
Never before has such foul language proved itself as a major business tool.
By now, I do hope you have heard of Gordon Ramsey, host of “Kitchen Nightmares” and “Hell’s Kitchen.”
If not, I would highly suggest watching the “Kitchen Nightmares” show sometime soon.
First, a WARNING: Thin-skinned folks need not tune in.
If you cannot handle foul language and incredibly abrasive personalities, do not watch Gordon’s show!
He is rude, loud, in-your-face, and LOVES swearing to get his point across (and everything is a point, so pretty well every sentence consists of swear words).
I am not going to go too much into Gordon’s past, but, rest assured, this ex-professional Scottish football player has a list of credentials that is long, and highly admirable.
He is now working on his 25th restaurant and many of them have multiple Michelin stars to their name (the most recognized and influential culinary ratings guide). He has multiple best selling cookbooks, 4 television shows and a DVD series, to name a few.
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Posted by:
Troy White
November 14, 2008
Issue #546
Fellow Business-Builders,
Holiday shopping season is now in full swing … are you doing everything possible to make the last couple months of your year the best?
Right now is when you need to be out there in front of your clients - showing them exactly why they should shop with you again.
This is on top of your efforts to attract new clients.
How To Maximize Your Results
This Holiday Season With 8 Easy Steps
1) First thing you need to do is make them an offer they can’t refuse. And the easiest way to do that is to bundle your products and services in new “Holiday Packages” that are not available at any other time of the year.
Why?
Because they are looking for a deal. A deal they can’t find anywhere else - and it doesn’t mean the cheapest price either … it means the most attractive offer.
Do you have multiple products and services?
Have you created an inventory of your products and services?
Do it - right now … the results will amaze you.
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Posted by:
Troy White
November 7, 2008
Issue #541
Fellow Business-Builders,
A short and sweet one this week. I am out of town for a business conference and look forward to sharing my insights with you when I return.
Question for you …
Can you use long copy for selling soda?
Most people love to question the use of long copy.
"It’s not needed" … "No one will read all of that" … "You can do the same job without all the words," etc.
All untrue.
How do I know that?
Facts. Based on a hundred years of measurable, scientifically proven tests.
The results of the test? Long copy will always outperform short. A four page letter will outperform a two page. An eight page will outperform a four page … and so on.
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Posted by:
Clayton Makepeace
November 3, 2008
Issue #537
Dear Business-Builder,
A few weeks back, I asked you to tell me what you’d like to see me write about on this blog. The #1 answer was, “Whatever’s on your mind.”
So here goes …
This is not a happy time for any American who still harbors dreams of becoming rich.
Barring a miracle, we are about to make Barack Hussein Obama the next president of the United States. And, to ensure that he is given full reign to have his way with us, we’re about to give him a huge majority in both houses of Congress.
That means, if you believe Senator Obama’s campaign promises …
- He will soon add other people’s names to your paycheck if you earn $250,000 or more per year.
- He will use confiscatory taxes to punish small businesses — America’s #1 source of new job creation — and by doing so, he will send unemployment skyrocketing.
- He will raise taxes on investment; which can only diminish demand for stocks and wipe out trillions more dollars that we’ve invested in our retirement and college savings plans.
- And if he makes good on even half the new spending promises he’s made in his campaign, we’re likely to see a federal deficit approaching $2 trillion in 2009 and skyrocketing interest rates as far as the eye can see.
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Posted by:
Troy White
October 17, 2008
Issue #526
Fellow Business-Builder,
With the economy in turmoil right now, your customers are getting scared. And most business owners are, too.
But now is not the time to panic or get stressed about what “might” happen … now is the time to get busy making sure it doesn’t.
At times like this, your customers NEED to hear a calm, reassuring voice telling them there is a future ahead, and you are there for them no matter what they need.
Rather than someone telling them how the sky is falling and every one of us is doomed to financial destruction (which the media gladly does 24/7), they want someone to help them feel at ease.
Announcing your Emergency Customer Update
and Appreciation Events
These are mini events (preferably live, if you can) … designed to show them your stance on the economy and how it impacts your industry.
This is also designed to help you get closer to your clients, at a time where everyone else is slashing their marketing expenditures and burying their head in the sand, waiting for it to pass over.
The more you are in front of them now, the more trust they will have in you, and the more value they will see in buying from you when they open their wallets again.
These can be breakfast meetings, luncheons, dinners or teleseminars … the point is to get out there and in front of those who buy from you.
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