Posted by:
Troy White
July 2, 2009
Issue #706
in this issue:
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When Walt Disney headed up a cowboy parade … and how it applies to your business
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How to get thousands of people working for FREE
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The $2,000 a day secret that would make even Pamela Anderson proud
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Challenging your customers to “step up to the plate”
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Finding out who ELSE stands to gain from your success (and the financial repercussions to your business)
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And Much More!
Fellow business builder,
I am fascinated with the strategies businesses are using to grow fast and consistently. Not the one-time magic pill solutions that are so prevalent on the Internet today – but long lasting, sustainable marketing practices that any and every business should be using.
You have heard me discuss the Wild West Wealth Summit before, but I have not dug in deep and shown you some of the reasoning behind this event and why the Wild West theme has worked so well for them.
(more…)
Posted by:
Clayton Makepeace
November 17, 2008
Issue #547
Fire Your CEO First!
Dear Business-Builder,
When someone asks, “What do you do for a living?” there is only one correct answer.
It’s not, “I have a business.” A business is something you own; not something you do.
It’s not “I’m a doctor.” That’s just a profession – not what really pays the bills.
And it’s sure not, “I give investment advice.” Or, “I do landscaping.” Or, “I dry-clean clothes.” Or, “I write sales copy.” Those are just the products and services you sell.
The only correct answer to this most common cocktail-party question is to declare loudly and proudly …
“I’m a marketer!”
“My specialty is attracting new customers … persuading existing customers to make ever-larger purchases … convincing them to buy more often … and making sure they keep buying from me forever.”
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Posted by:
Troy White
October 17, 2008
Issue #526
Fellow Business-Builder,
With the economy in turmoil right now, your customers are getting scared. And most business owners are, too.
But now is not the time to panic or get stressed about what “might” happen … now is the time to get busy making sure it doesn’t.
At times like this, your customers NEED to hear a calm, reassuring voice telling them there is a future ahead, and you are there for them no matter what they need.
Rather than someone telling them how the sky is falling and every one of us is doomed to financial destruction (which the media gladly does 24/7), they want someone to help them feel at ease.
Announcing your Emergency Customer Update
and Appreciation Events
These are mini events (preferably live, if you can) … designed to show them your stance on the economy and how it impacts your industry.
This is also designed to help you get closer to your clients, at a time where everyone else is slashing their marketing expenditures and burying their head in the sand, waiting for it to pass over.
The more you are in front of them now, the more trust they will have in you, and the more value they will see in buying from you when they open their wallets again.
These can be breakfast meetings, luncheons, dinners or teleseminars … the point is to get out there and in front of those who buy from you.
(more…)
Posted by:
Bob Bly
October 7, 2008
Issue #518
The other day, one of my online subscribers, CR, complained about a famous Internet marketer. "I unsubscribed from his list," she told me haughtily. "As soon as I joined, I got e-mails from him once or twice every day - and there’s no one I (or anybody else) need to hear from that much."
This begs the question: How frequently can you e-mail your online subscribers?
Or, said another way: How much e-mail is too much?
People have lots of opinions about this issue, which they support with arguments that are both passionate and logical.
The problem is: Their opinions are wholly subjective.
The fact is: There’s an easy way to objectively and accurately determine the optimal e-mail frequency for your online subscribers.
How does it work?
Well, every time you send another e-mail blast to your list, a small portion of your subscribers will opt out.
Why?
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Posted by:
Troy White
October 3, 2008
Issue #512
Fellow Business-Builder,
I am writing this from the sandy-white beaches of Hawaii. It was my 40th birthday last week, and what better way to bring it in than from a tropical location?
My wife Kari and I are having a blast here – kids safe at home with grandparents – yay!
First thing that strikes me about being here … WHAT RECESSION?
The place is packed with people and everyone is carrying Gucci, Prada or Tiffany bags.
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