Posted by:
Carline Anglade-Cole
February 10, 2009
Issue #608
I gotta tell ya – some times I’m laughing so loud at work …
… And cracking up at the words on my computer screen so much …
… I swear my daughter/assistant Jael is gonna call the special padded van from the local loony farm to take me away!
Should anybody really have this much fun – while working?
Absolutely!
That’s the beauty of freelancing. You can pick and choose projects that get you excited – and that you can have fun with!
And for some reason – I seem to gravitate towards products that service bodily functions. For example …
… I just finished a colon and parasite cleanse that kept me talking and writing about poop for weeks!
Not only that, but I got over 140 friends and readers of my CopyStar e-zine in on the project. Can you imagine the e-mails flying around as they shared their personal and embarrassing poop stories with me?
Tee hee – I’m still cracking up!
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Posted by:
Carline Anglade-Cole
December 30, 2008
Issue 578
One of the highlights of 2008 was the opportunity to write a direct mail promo for Oprah’s newest book, O’s Big Book of Happiness.
As a freelance copywriter for the past 10 years – I’ve dealt with my share of “drama” – but nothing – I mean, NOTHING compared to the red tape and hair-pulling experience graphic designer Lori Haller and I dealt with the team members of a megastar like Oprah. For example …
… The approval process involved three different companies (and creative teams)… turnaround time was long … and the changes seemed endless.
But, looking back – it was all worth it. The experience was valuable … all the team members were satisfied with the final product … and I get to be on the “short list” as one of Oprah’s copywriters! Woo hoo!
The experience also reminded me of some important lessons just about every copywriter can benefit from. I shared these 10 tips in the recent AWAI 2008 Fast Track to Success Boot Camp – and I’m certain they can help you too – even if you’re not writing for Oprah:
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Posted by:
Carline Anglade-Cole
December 9, 2008
Issue #563
I can’t help it. Talk about writing for the health market – and I just LIGHT up!
Maybe it’s because I’ve been in the health area for almost a decade as a freelancer – and two decades as a marketer …
… Maybe it’s because I see the health arena just growing … Growing … and did I mention G-R-O-W-I-N-G?
… Or maybe it’s because I’m just a health nut at heart!
Whatever the case – I can tell you this for a certainty:
If you don’t make the decision to JUMP into the health field RIGHT NOW – you’re doing a serious disservice to your bank account!
Recently, I spoke at the AWAI 2008 Fast Track to Success Boot Camp – and I gave the attendees seven of the best reasons I could think of to niche yourself in health. And I want to share them with you too. So here goes …
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Posted by:
Carline Anglade-Cole
November 4, 2008
Issue #538
Are you in a rut?
Stuck working on a project you don’t give a squat about?
Staring at a blank page – with nothing to say?
Need a little kick in the pants to get back on track?
Scared you’ve lost your copywriting MOJO – and don’t know if you’ll EVER get it back?
Don’t worry – I can help you!
The truth is: You’re not alone. Just about every copywriter I know goes through phases of self-doubt … dried up creative juices … and even burn out! If that’s you, take comfort …
… But don’t just sit there and wallow in your pity – Here are four of my surefire MOJO boosters you can use right NOW to get out of your rut … get your enthusiasm back … and start writing killer copy again!
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Posted by:
Carline Anglade-Cole
October 14, 2008
Issue #523
My husband and I celebrated our 25th wedding anniversary in an untraditional way. We decided to make October 8th a day of new experiences.
We began our day by visiting the “Dialog in the Dark” exhibit in Atlanta. Have you seen it?
It’s a very popular exhibit in over 22 countries around the world, but Atlanta is the first U.S. city to showcase this amazing experience.
For over an hour – you experience what it’s like to be visually impaired. A blind tour guide – and the cane you’re handed – help you “see” what it’s like to go through normal, every day activities as a blind person.
It was, quite honestly, an “eye-opening” experience.
Our guide, Derrick, showed us how to use our other senses to help compensate for our vision loss.
I don’t want to spoil the experience by telling you all the details – because if you’re planning to visit Atlanta, GA – make sure you include this exhibit as a MUST SEE (yes, pun intended).
In fact, here’s the website address with all their info – check it out: www.dialogtickets.com
Carline & Mick (center) with Scean & Derrick, their visually-impaired guides.
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