Posted by:
Clayton Makepeace
July 12, 2010
Issue #964
My Six-Step Campaign to Get Your Phone
Ringing Off the Hook with New Clients
Finding clients who'll pay you millions of dollars is NOT impossible.
You just …
- Start with small fish …
- Live like a pauper for years …
- Write your butt off every day of your life …
- Create a legendary winner or two.
Do these four things, and I guarantee great clients will pursue you, huge advances in hand.
… Eventually.
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Posted by:
Clayton Makepeace
January 1, 2010
Issue #501
Part Two
In this special interview issue …
- How a little "romance" can grab your prospects’ attention and sell them your product …
- The ultimate key to advertising success in today’s crowded market …
- The truth about traditional benefit-oriented selling — and how it just might be killing sales …
- The one part of every promotion that’s even more important than the headline …
- What you must know about your prospects before you write a word of copy …
- A simple way you can get better, more profitable copy out of every copywriter your hire …
- The most common blunder in advertising today …
- And much, MUCH MORE!
Dear Business-Builder,
I shared part of my conversation with Arthur Johnson, an "A" level copywriter who has experienced astounding success.
If you missed it, click this link to read it. But make sure you come back here. What Arthur says is of tremendous value to anyone who writes copy or works with writers.
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Posted by:
Clayton Makepeace
December 28, 2009
Issue #16
Part One
In this special interview issue …
- How a little "romance" can grab your prospects' attention and sell them your product …
- The ultimate key to advertising success in today's crowded market …
- The truth about traditional benefit-oriented selling — and how it just might be killing sales …
- The one part of every promotion that's even more important than the headline …
- What you must know about your prospects before you write a word of copy …
- A simple way you can get better, more profitable copy out of every copywriter your hire …
- The most common blunder in advertising today …
- And much, MUCH MORE!
(more…)
Posted by:
Clayton Makepeace
July 17, 2009
Issue #508
Dear Business-Builder,
Not long ago, The Redhead and I hopped into the 911 and went tear-assing down the mountain to Atlanta for Carline Anglade-Cole’s Copywriting Boot Camp.
The object of the exercise was twofold: 1) To spend an all-too-rare evening with Carline Anglade-Cole and her amazing family and 2) To rub elbows with a gaggle of Total Package readers who happened to be in attendance.
We had a ball.
Not only did I get lots of nice, warm hugs from my friend and her daughters Milan and Tiara … a manly hug and a slap on the back from Mick … and a hearty handshake from their son Chatham … I also got to meet a bunch of other family members (all drop-dead gorgeous, of course).
Plus, I also got to spend time with some of our readers. And as you might expect, to answer some of the most pressing questions they have on their minds now. Since we also get these questions in our feedback box almost daily, I figure it might be a good thing to tell you what I told them.
For instance, one attendee who was still training to become a copywriter was already thinking ahead …
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Posted by:
Carline Anglade-Cole
December 9, 2008
Issue #563
I can’t help it. Talk about writing for the health market – and I just LIGHT up!
Maybe it’s because I’ve been in the health area for almost a decade as a freelancer – and two decades as a marketer …
… Maybe it’s because I see the health arena just growing … Growing … and did I mention G-R-O-W-I-N-G?
… Or maybe it’s because I’m just a health nut at heart!
Whatever the case – I can tell you this for a certainty:
If you don’t make the decision to JUMP into the health field RIGHT NOW – you’re doing a serious disservice to your bank account!
Recently, I spoke at the AWAI 2008 Fast Track to Success Boot Camp – and I gave the attendees seven of the best reasons I could think of to niche yourself in health. And I want to share them with you too. So here goes …
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