Posted by:
Clayton Makepeace
January 1, 2010
Issue #501
Part Two
In this special interview issue …
- How a little "romance" can grab your prospects’ attention and sell them your product …
- The ultimate key to advertising success in today’s crowded market …
- The truth about traditional benefit-oriented selling — and how it just might be killing sales …
- The one part of every promotion that’s even more important than the headline …
- What you must know about your prospects before you write a word of copy …
- A simple way you can get better, more profitable copy out of every copywriter your hire …
- The most common blunder in advertising today …
- And much, MUCH MORE!
Dear Business-Builder,
I shared part of my conversation with Arthur Johnson, an "A" level copywriter who has experienced astounding success.
If you missed it, click this link to read it. But make sure you come back here. What Arthur says is of tremendous value to anyone who writes copy or works with writers.
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Posted by:
Clayton Makepeace
December 28, 2009
Issue #16
Part One
In this special interview issue …
- How a little "romance" can grab your prospects' attention and sell them your product …
- The ultimate key to advertising success in today's crowded market …
- The truth about traditional benefit-oriented selling — and how it just might be killing sales …
- The one part of every promotion that's even more important than the headline …
- What you must know about your prospects before you write a word of copy …
- A simple way you can get better, more profitable copy out of every copywriter your hire …
- The most common blunder in advertising today …
- And much, MUCH MORE!
(more…)
Posted by:
Clayton Makepeace
July 17, 2009
Issue #508
Dear Business-Builder,
Not long ago, The Redhead and I hopped into the 911 and went tear-assing down the mountain to Atlanta for Carline Anglade-Cole’s Copywriting Boot Camp.
The object of the exercise was twofold: 1) To spend an all-too-rare evening with Carline Anglade-Cole and her amazing family and 2) To rub elbows with a gaggle of Total Package readers who happened to be in attendance.
We had a ball.
Not only did I get lots of nice, warm hugs from my friend and her daughters Milan and Tiara … a manly hug and a slap on the back from Mick … and a hearty handshake from their son Chatham … I also got to meet a bunch of other family members (all drop-dead gorgeous, of course).
Plus, I also got to spend time with some of our readers. And as you might expect, to answer some of the most pressing questions they have on their minds now. Since we also get these questions in our feedback box almost daily, I figure it might be a good thing to tell you what I told them.
For instance, one attendee who was still training to become a copywriter was already thinking ahead …
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Posted by:
Carline Anglade-Cole
December 9, 2008
Issue #563
I can’t help it. Talk about writing for the health market – and I just LIGHT up!
Maybe it’s because I’ve been in the health area for almost a decade as a freelancer – and two decades as a marketer …
… Maybe it’s because I see the health arena just growing … Growing … and did I mention G-R-O-W-I-N-G?
… Or maybe it’s because I’m just a health nut at heart!
Whatever the case – I can tell you this for a certainty:
If you don’t make the decision to JUMP into the health field RIGHT NOW – you’re doing a serious disservice to your bank account!
Recently, I spoke at the AWAI 2008 Fast Track to Success Boot Camp – and I gave the attendees seven of the best reasons I could think of to niche yourself in health. And I want to share them with you too. So here goes …
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Posted by:
Clayton Makepeace
October 10, 2008
Issue #521
Dear Business-Builder,
On January 21 of this year and again on March 17, I warned you that the economy was about to get extremely tough and urged you to prepare.
I pointed out that trillions of dollars in subprime mortgages granted to unqualified low-income people — and then securitized and sold to major institutions and investors by Fannie Mae, Freddie Mac and others — had lit the fuse on a keg of dynamite that would blow the economy to smithereens.
Since then, the Dow Jones Industrial Average has plunged about 30% and we’ve seen two of the three largest point declines and the worst week in Dow history. The S&P 500 and NYSE indices have plunged about 32% and 35% respectively.
This morning, CNBC reported that the Wilshire 5000 has lost $8 trillion of its value this year.
I’ve been studying and writing about this crisis since 2006 — long before anybody in Washington or Wall Street was saying a word about it. Nine months ago — when it became clear that this crisis would have a major impact on your career and/or business, I began writing about it in this marketing blog, too.
In the nine, short months since then, many of our oldest and most venerable financial institutions have failed, been seized by Washington or swallowed whole by competitors:
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