Posted by:
Clayton Makepeace
August 23, 2010
Issue #994
A Candid Conversation
with Web Genius DANIEL LEVIS
Dear Business-Builder,
As you know, my mission is a very simple one: To make you money.
For the last four years, we’ve done that by bringing you truly amazing volumes of free information and advice in THE TOTAL PACKAGE – and by overdelivering mind-blowing income-boosting content at our Power Marketing Summit, our teleconferences and in our other products.
Not very long ago, Daniel and I spent some time talking about web marketing and what he had to say could go a long way to rocketing the response to your web promotions through the roof …
If you do any web marketing at all, you are NOT going to want to miss this interview!
(more…)
Posted by:
Clayton Makepeace
August 16, 2010
Issue #989
- Why 90% of today’s ad campaigns are a total waste of money …
- How Madison Avenue sleight of hand turns savvy business people into drooling morons …
- The four things every ad MUST accomplish to be successful …
- A great opportunity for copywriters – in a place you’d never even THINK of looking …
- Much more!
Dear Business-Builder,
Sometimes I wish I had gone into advertising instead of direct response marketing.
I can see myself nestled in a posh Madison Avenue corner office, hauling down six figures a year, creating beer-swilling frogs, taco-eating Chihuahuas and other madcap characters …
… And of course, personally casting ads in which scantily clad babes with legs up to here and bushels of bouncing booty and boobage cavort in soapy slow motion!
I can see myself being worshipped as an "advertising genius" for this "brilliant" work … getting huge bonuses and promotions … winning armfuls of creative awards … and getting my smiling face plastered all over the cover of Ad Age.
The best part? Knowing that nobody will ever ask the question, "… But do his ads work?"
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Posted by:
Clayton Makepeace
August 9, 2010
Issue #984
The Five Most Common Blunders
My Copy Cubs Make
And How to Avoid Each One
Dear Business-Builder,
On a recent gorgeous Saturday, I made the excuse to take my new Porsche 911 Turbo out to slay The Dragon.
Never heard of The Dragon? Most people haven’t.
It’s a humble, shoulderless, two-lane blacktop – officially designated US 129 – that snakes up through the North Carolina Smokies from Robbinsville … around the West end of The Great Smoky Mountain National Park … past picturesque lakes and cliffs with 100-mile views … to a mountain pass they call Deal’s Gap.
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Posted by:
Troy White
August 5, 2010
Issue #982
Fellow Business-Builder,
My driving passion is water and boats. I was born in the prairies and on the edge of the Rocky Mountains. We have a few lakes within a two-hour drive.
And yet, I am one of the statistics.
Calgary, land-locked as it is, is #3 in North America and #1 in Canada for boat sales per capita. So there are a LOT of us that have a passion to be on the water.
I took the plunge and bought my first boat in 2007. Rather than spending a fortune, I decided to buy used and learn my docking, towing and driving lessons on a boat that doesn’t care if I put a ding or two into it.
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Posted by:
Clayton Makepeace
August 2, 2010
Issue #979
- A high-ticket product …
- A complicated topic …
- A long-copy Web page …
- A 72-hour deadline …
- Nearly $3 million in sales at stake …
Here’s my proprietary secret for cranking out multi-million-dollar sales copy in less time than most writers take to plan their strategy …
Dear Business-Builder,
I predict that if you put this idea to work, this will turn out to be one of the most helpful issues of The Total Package ever.
Why? Because if you write any kind sales copy, I’m going to show you how to get your first draft done in a fraction of the time it’s taking you now – so you can spend much, MUCH more time sharpening and polishing your prose before you show it to your client.
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