Clayton Makepeace presents: The Total Package. Business-building secrets for growth-obsessed companies.

September 02, 2010
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Posted by: Daniel Levis
July 28, 2010
Issue #976

Dirty Harry is a Rotten Pig …

Dear Web Business-Builder,

I did something I rarely do this week. I went to the mall and bought myself some new shirts.

Mostly my wife buys my clothes. If it were up to me I doubt I would even shave, let alone get dressed. 

Anyhow, when it was time to wear one of my new shirts, I noticed there were no pockets. Where in the hell are the pockets!? Who ever heard of a button up shirt without pockets?

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Posted by: Daniel Levis
July 21, 2010
Issue #971

Sell More by Selling Less …

Dear Web Business-Builder,

When I was a youngster I had a reputation for arguing with people. I seemed to take great pleasure in trying to convince everybody that I was right. And as a result I was an obnoxious little bugger.

Plus I couldn’t understand for the life of me why my aunts and uncles, teachers and buddies at school refused to bend to my will.

Until one day my grandfather sat me down on his proverbial knee and said, "I see you’re having a little trouble getting along with people. And getting what you want from them.

"Did I ever tell you the story of the Japanese Judo master named Takahiro? The man was little more than 5 feet tall, but was easily able to defeat men twice his size and weight."

Like most adolescents I loved fighting stories. "How did he do it," I asked?

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Posted by: Daniel Levis
July 14, 2010
Issue #966

John Caples on Headlines,
Web Marketing, and Life!

In this special interview issue:

  • The most important thing to test on any landing page (no, it’s not the headline)  …
  • What makes a great headline  …
  • What to do when your target market is fed up with hype and inflated claims  …
  • The secret to writing a great lead … long copy versus short copy … and how to use graphics for increased response …
  • Plus more!

Dear Web Business-Builder,

One of the most esteemed members of my board of advisors is of course, John Caples. Not a week goes by that I don’t think silently to myself, “What would Caples do,” when confronted with this online marketing challenge or that.

And indeed, rarely does his advice fail to help. It’s only fitting then that I interview him, and bring you his wisdom in the pages of Web Marketing Advisor.

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Posted by: Daniel Levis
July 7, 2010
Issue #961

8 Proven Ways To
Slap Writer’s Block Silly …
And Get Into The "Flow State"

Dear Web Business–Builder:

Let’s face it, writing all of the kick ass copy you need to grow your business by leaps and bounds is damn hard work. If it weren’t … heck, every Tom, Dick, Jane and Harry would be doing it, right?

But wouldn’t it be great to have a few tricks up your sleeve to blast through those times when the going gets tough?

You know what I’m talking about – the keys to the kingdom are right there, staring you in the face – all you’ve got to do is tickle the ivories on your computer keyboard and your fortune’s sealed. But you’re stuck. BLOCKED!

Doesn’t it frustrate the living daylights out of you?

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Posted by: Daniel Levis
June 30, 2010
Issue #387

Why Neophyte Web Marketers Fail …

In this issue:

  • The “build it and they will buy” trap …
  • Claude Hopkins, rolling over in his grave …
  • The secret to online marketing nirvana …
  • And much more!

Dear Web Business-Builder,

Whoever said knowledge is power, was wrong …

Web marketing junkies desperate to break into the biz are buying the latest, greatest info-products like they’re going out of style … reading the manuals … listening to the CDs … watching the DVDs.

But few actually do much with the knowledge.

Why do you suppose that is?

In one word, FEAR!

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