Posted by:
Clayton Makepeace
June 29, 2009
Issue #463
- The hard truth "get rich quick" gurus never tell you …
- What it really takes to hit the big time …
- Why what you do the rest of today matters …
- Much more …
Dear Business-Builder,
My mom’s cousin married Ty Cobb’s son, Herschel. Since I’m not good at math, I can’t really tell you what that makes me. Ty Cobb’s grand nephew once removed? I dunno.
But still, I’ve always been proud to be related — even distantly — to the man who invented modern baseball. So a few years ago, I read Cobb: A Biography by Al Stump and later, watched the movie starring Tommy Lee Jones.
Great book; good flick. Not because they heralded Cobb’s exploits on the field, but because they painted a crystal-clear picture of the man behind the legend.
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Posted by:
Clayton Makepeace
May 28, 2009
Issue #483
Dear Business-Builder,
The great investor Warren Buffet has a net worth of about $62 billion. That’s sixty-two thousand million dollars.
If your net worth is $10 million, Warren is 6,200 times richer than you.
If you’re worth $1 million, he has 62,000 times more money than you do.
If your net worth is $100,000, Mr. Buffet is 620,000 times richer than you are.
There are people whose businesses grow a hundred, maybe even a thousand times or more faster than yours does. For every new customer you attract, they attract 100, 1,000, maybe even 10,000 or more.
There are people who look, feel and perform ten, twenty, even thirty years younger than you do …
Who have far greater success in love and relationships (OK – maybe just in sex) than you do …
Who live better for less, have greener lawns, clearer skin, more hair, thinner waists and smaller butts, better-behaved or more successful kids, more friends or are more successful in some other area of life than you are.
Sorry – but you know it’s true. And no, I’m not trying to depress you – just trying to make a very important point.
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Posted by:
Clayton Makepeace
May 21, 2009
Issue #190
- Four Principles All Great Opening Sales Copy Shares …
- Seven Proven Ways to Get Your Sales Copy Off to a Fast Start …
- Much More!
Dear Business-Builder,
You’ve stopped your prospect in his tracks with a powerful, emotionally-driven headline and deck …
Your deck copy supports and expands upon your headline structure, adding specificity, intrigue, irony and intensity – all wrapped around powerful reasons why reading your ad is the single most important thing he could possibly do now …
Now it’s time to really get his juices flowing – with powerful, emotionally-driven, opening copy that makes it impossible for him to look away.
And so there you sit; staring at a blank page and wondering how in the hell you’re going to get the conversation started.
Good thing you clicked through to today’s issue of The Total Package – isn’t it, Sparky?
Cause that’s exactly what we’re going to talk about today: Seven great ways to get your body copy started with a bang!
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Posted by:
Clayton Makepeace
May 14, 2009
Issue #59
Two real life case histories that prove
only savvy marketers are fit
to run growth-oriented companies
Dear Business-Builder,
It’s so predictable, you can set your watch by it …
Armed with only a skeleton staff, meager resources and big dreams, an eager young entrepreneur slaves 60, 80, and often 100 hours every week for years to grow his business.
He does everything right: He develops or acquires top-notch products. Watches overhead like a hawk. Reinvests every penny of profit. Becomes a student of great marketing and sales copy strategies – and a past master at implementing winning campaigns.
When it comes to sales copy, he never pulls a punch. He goes for the jugular – as far as the law and his ethics will allow – demonstrating the value his products bring to customers’ lives with edgy, can’t-put-‘em-down promotions:
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Posted by:
Clayton Makepeace
May 7, 2009
Issue #172
In this issue:
- Eight steps to a compelling close …
- The two spreadsheets you must have to plan a successful final assault …
- How to fully dimensionalize the value of your offer in ways that make your prospect eager to buy now …
- Two ways to introduce your price without inducing sticker shock …
- Five techniques for making your price feel like the bargain of the century …
- The secret of creating guarantee copy that pulls double duty …
- The #1 mistake even top copywriters make when writing offer copy …
- When treating your prospect like a three-year-old pays big dividends …
- The amazing power of the “Crossroads Close” – and how it can help send your response through the roof …
- The four most effective techniques I’ve ever used when writing my P.S. …
- And much, MUCH MORE!
Dear Business-Builder,
OK … So you’ve grabbed your prospect’s attention with a compelling proposition, story, USP, intrigue or advertorial headline.
You’ve intensified his resolve to read your ad with deck copy that illuminates and expands on your head … intrigues him with reasons why, if he stops reading now, he’ll regret it for the rest of his life … and just for good measure, you threw in a heaping helping of credibility elements.
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