Posted by:
Clayton Makepeace
October 9, 2009
Issue #118
- Three steps to producing 700% greater online sales than your competitors do …
- How using breaking news in your e-mails can multiply your response …
- How and when to use deadlines and countdowns to rake in huge money online …
- Times when failing to mention your product in an e-mail can drive your response through the roof …
- And much more!
Dear Business-Builder,
I may never write another direct mail promotion.
No, I’m not retiring … I’ve just been focusing most of my energies on Web-based promotions – and the money is amazing.
Not that long ago, I set up a new customer acquisition program that uses banners, e-zine ads and rented e-mail lists to drive prospects to a landing page for a health product – a landing page that is generating up to $6.50 in net sales for every $1 we spend on traffic.
Then, shortly afterward, I agreed to take over customer file marketing for another client – and we’re generating up to $1.7 million a month with our daily e-mails to his file.
Now, don’t get me wrong; not all of my e-mails or landing pages do that well. Fact is, I’m learning a LOT about what it takes to succeed online every single day. And I’m betting that, whether you’re an entrepreneur, a marketing pro or a copywriter, what I’m learning will help you multiply your response, too …
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Posted by:
Clayton Makepeace
August 21, 2009
Issue #17
In this issue:
- Why the Internet will at least DOUBLE in size in the next four years …
- Why that’s not necessarily a "good" thing for Web marketers …
- Three "Waking Nightmares" stalking Internet marketers now …
- The one missing ingredient that can easily multiply the response to most Web promotions today …
- A one-second IQ test for Web marketers …
- And much, MUCH MORE!
Dear Business-Builder,
Hiya. Hope you’re doing great.
Me? Well, it’s 3:45 AM on a Saturday morning and I just woke up, made my way to the office and sat down to write this issue for you.
What a guy – right?
So what would you like to talk about today?
What’s that you say? "The Internet?" OK, what about it?
"… How business owners, marketing execs and copywriters could be – should be – making about ten times more money than they are now?"
Amazing how great minds think alike, isn’t it? That’s just what I was thinking about!
Alrighty then – here goes …
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Posted by:
Clayton Makepeace
August 17, 2009
Issue #738
In today’s special issue, Internet marketing legend
FRANK KERN grills me to discover …
- How I create e-mail sales campaigns that generate up to $80 million in online sales each year …
- Two essential components of every great e-mail sales campaign …
- The missing ingredient that makes my e-mail copy up to four times more profitable than even the top online marketing gurus’ …
- The massive business opportunity the biz-op experts are completely missing now — and how it could make you millions in the next 12 months …
- And much more!
Dear Business-Builder …
I’ve been hearing about and watching Frank Kern work for some time now and so has pretty much everyone else who works for me.
The guy is astonishingly prolific … a leading light in the Product Launch Formula arena … and a darned good copywriter in his own right.
Plus, Frank is known for having the most outrageous sense of humor in the entire online marketing space.
So when the great Frank Kern asked if he could interview me, I jumped at the chance.
And now, the recording of that interview is today’s issue of The Total Package!
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Posted by:
Clayton Makepeace
May 28, 2009
Issue #483
Dear Business-Builder,
The great investor Warren Buffet has a net worth of about $62 billion. That’s sixty-two thousand million dollars.
If your net worth is $10 million, Warren is 6,200 times richer than you.
If you’re worth $1 million, he has 62,000 times more money than you do.
If your net worth is $100,000, Mr. Buffet is 620,000 times richer than you are.
There are people whose businesses grow a hundred, maybe even a thousand times or more faster than yours does. For every new customer you attract, they attract 100, 1,000, maybe even 10,000 or more.
There are people who look, feel and perform ten, twenty, even thirty years younger than you do …
Who have far greater success in love and relationships (OK – maybe just in sex) than you do …
Who live better for less, have greener lawns, clearer skin, more hair, thinner waists and smaller butts, better-behaved or more successful kids, more friends or are more successful in some other area of life than you are.
Sorry – but you know it’s true. And no, I’m not trying to depress you – just trying to make a very important point.
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Posted by:
Gary Bencivenga
October 28, 2008
Issue #533
Dear Marketing Top Gun:
If you want the easiest, surest and most rewarding way I’ve found to succeed online, here is the simple 7-step formula:
- Carve out a niche. Be known for something specific. Use the rifle, not the shotgun. When in doubt, go narrower than others in your field. For specific examples, see The Fuzzy Dice Secret for Exploding Your Sales.
- Give something valuable away free. Within your narrow specialty, create an e-zine (or course, collection of tips, series of mistakes to avoid, seasonal recipes, any regular communication) that demonstrates your expertise and is so helpful, interesting and informative, your prospects will want to keep getting it regularly.
- Promote your free e-zine every way you can — in Google ads, articles you write for the media, speeches before trade groups, press releases, radio interviews, communications with your customers, take-ones at related retail outlets, space ads, newspaper classifieds, direct mail, co-ops and swaps with others in your industry, etc. Explore any and all avenues.
- Capture e-mail addresses. Never give away your valuable free tips on your website! Share them only in exchange for an e-mail address when someone signs up for your e-zine. Consider offering one of your best free tips in the form of a free report to induce people to sign up. This automatically gives you permission — and the means — to stay in touch with your market, building your most valuable direct marketing asset, your list.
- Pile on the value. Work hard to make your free e-zine so valuable and interesting, your prospects eagerly open it. As in romance, woo your new prospects with your bouquets of insight and pearls of wisdom. Don’t be shy about opening up and getting personal. Become a friend. Resist the urge to keep lunging at them with sales lust. Your goal: get your prospects into the habit of welcoming your e-mails like love letters because they are so valuable, useful and interesting … not in the habit of deleting them on sight because they are self-serving sales pitches. The rule: establish trust before you sell with lust.
- Never sell hard in your e-zine or free course. Instead, dance the two-step. The biggest mistake even savvy marketers make in their e-zines is selling too much, too soon, too hard, and too often. Let your e-zine be an oasis of value in a desert of hype. Always, and especially in your first several communications, let the value of your free information far outweigh your sales copy.
Eventually, after you’ve proven your value to readers and it’s time to sell something, dance the two-step …
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