Posted by:
Clayton Makepeace
August 9, 2010
Issue #984
The Five Most Common Blunders
My Copy Cubs Make
And How to Avoid Each One
Dear Business-Builder,
On a recent gorgeous Saturday, I made the excuse to take my new Porsche 911 Turbo out to slay The Dragon.
Never heard of The Dragon? Most people haven’t.
It’s a humble, shoulderless, two-lane blacktop – officially designated US 129 – that snakes up through the North Carolina Smokies from Robbinsville … around the West end of The Great Smoky Mountain National Park … past picturesque lakes and cliffs with 100-mile views … to a mountain pass they call Deal’s Gap.
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Posted by:
Clayton Makepeace
August 2, 2010
Issue #979
- A high-ticket product …
- A complicated topic …
- A long-copy Web page …
- A 72-hour deadline …
- Nearly $3 million in sales at stake …
Here’s my proprietary secret for cranking out multi-million-dollar sales copy in less time than most writers take to plan their strategy …
Dear Business-Builder,
I predict that if you put this idea to work, this will turn out to be one of the most helpful issues of The Total Package ever.
Why? Because if you write any kind sales copy, I’m going to show you how to get your first draft done in a fraction of the time it’s taking you now – so you can spend much, MUCH more time sharpening and polishing your prose before you show it to your client.
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Posted by:
Clayton Makepeace
July 12, 2010
Issue #964
My Six-Step Campaign to Get Your Phone
Ringing Off the Hook with New Clients
Finding clients who'll pay you millions of dollars is NOT impossible.
You just …
- Start with small fish …
- Live like a pauper for years …
- Write your butt off every day of your life …
- Create a legendary winner or two.
Do these four things, and I guarantee great clients will pursue you, huge advances in hand.
… Eventually.
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Posted by:
Clayton Makepeace
May 3, 2010
Issue #919
Dear Business-Builder,
Have you ever wished you could introduce the chubby chick with flawless skin on that infomercial for the miracle wrinkle cream … to that crumpled old dude hawking his fitness DVDs on the next channel?
I really think they’d be good for each other …
How about that slicked-haired, pencil-thin-mustached guy who sells those supplements that make you poop like a racehorse? Mightn’t his whole family be happier if he invested in a few of David Oreck’s air sanitizers?
… And have you ever wondered what would happen if one of the bald guys in those ads selling bad toupees … ever got lucky with a flat-chested gal from the infomercial that sells falsies?
If they hit it off, would they jump into the sack together? Or would each just curl up on the nightstand where their opposite number left his or her physical charms?
What – you’ve never thought about this stuff?
No? Oh. Uh, me neither. That would be weird!
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Posted by:
Clayton Makepeace
April 26, 2010
Issue #914
Dear Business-Builder,
I must say, suddenly finding myself just two years away from the big six-oh is a massive shock: Especially to a guy who still feels 18 and who never thought he’d live to see 30.
But on my birthday this month, I officially became a geezer. I don’t mind, really. Sure beats the alternative. And frankly, some of the life experiences I’ve had in my 58 years on this planet are beginning to come in pretty darned handy!
Fact is, I’m getting pretty excited about the business opportunities our current economic environment holds for us business owners, marketing folk and copywriters.
See, I’ve learned a few things in my two-score and 18 years – stuff that some other pretty smart fellas figured out a long, long time ago …
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