Direct Response Graphic Design 101
- The 3 Types of Graphic Designers – And The ONLY One You Ever Want to Hire …
- How to Become A GREAT Designer In 3 Easy Steps …
- The 2 Simple Things A Designer Must Do To Create Bigger Winners, More Often …
- 4 Graphics Secrets for Generating Maximum Attention-Getting Power …
- 10 Design Strategies for Getting Your Promotions READ and responded to …
- And More!
Dear Business-Builder,
This issue of THE TOTAL PACKAGE will make everybody money – including you!
If you’re a business owner, marketing pro or copywriter, good graphic design is absolutely essential to producing peak response to your sales promotions. I’ve seen poor design cut sales by half or even more. Conversely, I’ve seen stronger graphic design bump response by 20% or even more.
If you’re a designer, reading this may be the most important fifteen minutes of your career. Because I’m going to tell you what’s what. If you can follow some simple guidelines, you’ll be booked solid. I’ll probably be the first in line to hire you!
First, a quick disclaimer …
I am NOT an “anti-artite!”
Please forgive me if anything I’m about to say offends you. Despite what you may think, I really like most of the graphics people I’ve worked with.
I helped put two kids through art school.
Some of my best friends – Ed Elliott, Rob Davis, Larry Owen and Brian Wilson, for example – are designers.
I even gave my blessing when my daughter married an artist.
But we’ve got to talk. Because sometimes, you guys drive me nuts. Much of what I see in first draft art – and a LOT of what I see on the Internet and in the mail – is abysmal.
And the fact is, if I get one more graphics draft with the same old blunders in it, my head’s going to explode.
So please – have a seat … you’re about to get your advanced degree – from The Makepeace School of Art and Design …
